Customer Story
How Camp Quality used SMS to improve attendance and reduce admin time
Overview
Challenge: Camp Quality wanted SMS to fit naturally into the way its team already worked in Salesforce. With Sinch Engage (formerly MessageMedia), it streamlined invites and reminders, improved event attendance and saved time across the organisation.
Solution: Sinch Engage, through its Salesforce integration, enabled Camp Quality to send event invites and reminders quickly to large groups directly from Salesforce.
Results: Higher event attendance, less manual work for staff and a more effective way to manage vendors, participants and waitlists through SMS reminders.
For Camp Quality, better event communication was never just an admin improvement. It was a way to help more children and families show up to the programs designed to support them.
Camp Quality is a nonprofit that supports children aged 0 to 13 impacted by cancer, along with their families. As the organisation coordinated events and communications through Salesforce, the team saw a clear opportunity to improve how invitations and reminders were sent. The existing process relied on manually exporting data to outside SMS suppliers, which created unnecessary extra work for staff.
To solve that, Camp Quality adopted Sinch Engage (formerly MessageMedia) integrated with Salesforce. The appeal was practical: the integration fit into the system the team was already using, offered the functionality they needed, and made it possible to handle messaging without stepping outside Salesforce. The nonprofit discount and local support also helped make it the right fit.
Simpler event communication, better attendance
Sinch Engage was used for invites and reminders tied to Camp Quality’s events, helping participants stay informed and improving the chances that they would attend. Camp Quality says this approach helped boost attendance rates across its events, while also making it easier to plan vendor numbers accurately and manage waitlists more effectively.
After seeing positive results with participant messaging, the organisation also implemented an automated volunteer SMS reminder system, with the goal of improving volunteer attendance in the same way.
For Camp Quality, the value of Sinch Engage lies in making event communication easier to manage inside the tools the team already depends on. By bringing SMS directly into Salesforce, the organization improved attendance, reduced manual work and created a more efficient way to coordinate the people who make its programs possible.
