Customer Story
American Legion Post 541 relies on SMS for faster event promotion
Overview
Challenge: Email flyers and social ads weren’t reaching the right audience quickly enough.
Solution: American Legion Post 541 adopted Sinch Engage SMS for timely, direct event and promotion updates.
Results: Increased engagement and with events and food specials by reaching members instantly.
Company
American Legion Post 541Product
Industries
HospitalityCountry
United States“It has a definite impact on our income. I mean, people are constantly looking at their phones and if I can reach them by text message, then it goes immediately from their hand into their head. They don’t have to open an email. Most of the time they’ll at least read it. And then maybe they’ll delete it, or maybe they’ll just go past it. But at least they are aware.“
American Legion Post 541, based in Ohio, serves as both a veterans’ organization and a gathering place for the broader community. The Post’s restaurant is central to that mission, hosting meals, live entertainment, and events that bring people together. But ensuring people knew about these activities was a growing challenge.
Traditionally, the Post relied on flyers and local newspaper ads to promote its offerings. While these methods worked for some audiences, they were often too slow or missed the target entirely. Flyers took time to distribute, and newspapers didn’t always reach the people most likely to attend. As a result, events and specials sometimes failed to get the attention they needed.
Replacing flyers with SMS
To solve this, American Legion Post 541 turned to Sinch Engage (formerly MessageMedia).SMS offered a direct line to members’ and guests’ phones, allowing the team to promote food specials, live music, and events in real time.
This shift meant that instead of waiting for people to see a flyer or newspaper ad, members were alerted instantly. That immediacy led to stronger attendance and higher engagement across the Post’s activities. SMS made it easier to keep the community connected and informed — without the delays or limitations of print media.
Simple and effective outreach
Just as importantly, the team found SMS easy to manage. Messages could be crafted and sent quickly, without needing extra design or advertising costs. By adopting Sinch Engage, the Post gained a cost-effective, reliable communication channel that met people where they were: on their phones.
SMS has since become a vital part of the Post’s communication strategy. From promoting daily restaurant specials to ensuring strong turnout at events, text messaging has proven to be faster, simpler, and far more effective than the old methods.
