AI in Sinch Engage
Get intelligent messaging automation—everywhere you send. Use AI features natively, with our MCP, or right in HubSpot, Salesforce, Microsoft Dynamics, NetSuite, and Workato.
Our AI messaging features enable faster campaign creation and one-to-one outreach from multiple entry points—helping you integrate AI easily and seamlessly into your team’s workflows.
Sinch Engage AI Assistant
Describe your message, specify your language, tone, and emoji use, and just like that—on-brand messaging to plug right into your next campaign or send.
AI in HubSpot
Boost efficiency and keep customers engaged with AI built right into your HubSpot workflows. Get instant Conversation summaries in the inbox, and coming soon:
Automatically trigger two-way, human-like replies from HubSpot workflows.
Create 1:1 conversations and smart templates with AI.
Let AI select the best channel to send your message.
AI-personalized RCS to prevent customer churn.
AI in Agentforce
Easily configure automated messaging workflows based on customer behaviors and events—right from Agentforce. Instantly improve customer engagement and reduce manual work with AI-powered:
Order updates
Service reminders
Exclusive offers
AI in Microsoft Dynamics
With Sinch Engage as your SMS provider in Dynamics Customer Insights and Sales, easily scale SMS across your customer journeys with AI-powered segment and journey builders.
(coming soon) AI-powered reply suggestions in the SMS for Dynamics conversation inbox for faster, higher quality responses.
AI in Workato
No need to add extra tools. Within Workato recipes, you can connect AI (like OpenAI, Gemini, or Workato’s native AI) and Sinch Engage to build workflows such as:
Re-engagement campaigns
Draft a personalized message based on a customer’s purchase history and automatically send via SMS.
Confirmations and reminders
Generate a friendly appointment reminder from CRM event data and automatically deliver it with the calendar link.
Product recommendations
Create tailored product recommendations from e-commerce browsing data and automatically send them via message w/ interactive buttons.
AI in NetSuite workflows
(coming soon) Set up AI workflows in record time—with UI so intuitive that it’s impossible to mess up. Help your teams focus on other high value work by using AI to automate:
Appointment reminders and details to assigned technicians in FSM
Order confirmations and shipment notifications in SuiteCommerce
Lead follow-up messages in NetSuite CRM
Sinch Engage MCP
Bridge Sinch Engage APIs with leading AI platforms (like Claude), so your teams can harness AI to send SMS messages, generate detailed reports, and manage contacts—all through natural language interactions.
Seamless integration
Connect Sinch Engage messaging capabilities directly to AI assistants
Enterprise-ready
Official implementation with comprehensive error handling and retry
Multi-region support
Works in all geographies Sinch Engage is available
Flexible deployment
Available as an npm package for easy installation and integration
Reliable and up-to-date
Developer-friendly: Version-controlled and actively maintained
The Sinch Engage AI Assistant is powered by the latest Azure OpenAI model, which is hosted in region-specific data centers to comply with local regulations – for example in Europe this adheres to GDPR compliance standards. Learn more about Azure OpenAI responsible AI here.
Our integrated solutions integrate natively with the AI solutions within each host application. Our strategic partnerships as Adobe’s Platinum Partner and connections with HubSpot AI, Salesforce Agentforce and Microsoft Dynamics Customer Insights offer additional pathways into the enterprise AI ecosystem.
Yes. All of Sinch Engage’s AI-driven features and workflows are built to protect sensitive data and comply with evolving regulations.
A Model Context Protocol (MCP) allows teams to transform how their applications communicate with AI models by enabling large language models (LLMs) themselves to connect to external data, tools, and services.
MCP follows a client-server architecture, where a host application such as Claude AI assistant, Cursor code builder, or Google agent builder can use one or more MCP servers. Each of these MCP servers can serve up information from data sources/APIs, and call APIs to act. The ‘MCP protocol’ is simple and based on open standards.
You can learn more here.
The Sinch Engage Model Context Protocol (MCP) server enables customers who build Agentic experiences to easily use Sinch Engage services for communication.
Our MCP server is separate from AI capabilities in other areas of our platform and solutions—such as our AI Assistant and AI-powered workflows in HubSpot, Salesforce, and other integrations.
All plans have access to our AI Assistant for campaign creations. Access to specific AI features within integrated platforms may vary.
