SMS automation helps Constant Supply cut through the noise

For printing company Constant Supply, Sinch SMS is a crucial tool for connection and customer engagement, helping them manage multiple brands and high-speed orders.

Queensland-based Constant Supply is a complicated business, providing print-on-demand services direct to consumers and supplying branded products for business clients. With multiple online brands and a wide range of services, they needed a quick, reliable way to communicate with all their customers.

The answer: Sinch SMS services. Thanks to SMS automation, the Constant Supply team can make direct contact with customers, share product news or order updates, and cut through the noise to make real connections.

“In a world where it’s so noisy and there’s so much competition, you really want to have that clear communication and strong messaging.” Adam Blackburn, Director, Constant Supply.

Constant Supply’s ethos is based on speed and flexibility. The team is proud of their ability to keep up with market changes, pivot quickly, and deliver the products and services customers want. A company that cuts out the middleman to deal directly with their customers is also all about clear communication and building strong relationships with customers. This meant, when Adam went looking for a comms solution, he wanted something equally quick, flexible and direct.

Enter Sinch. After struggling with a more manual platform, Constant Supply switched to Sinch, using the platform to manage the majority of their comms.

“We use Sinch for our messaging to our direct customers. We have multiple online brands, and one of the key parts around that is connecting to those customers through messaging,” says Adam.

For Constant Supply, the switch to Sinch has boosted efficiency and given them new ways to connect with customers.

“Obviously, email is great, but being able to message people directly is such an easier way of communicating with those customers,” says Adam.

They’re now using SMS automation to get messages straight to their customers, from order confirmations and shipping updates to product news and marketing campaigns. That aligns with their quick turnaround times and personalised service – for example, they can send an SMS to let a business customer know that their order is going into production, or to ask a one-off customer for feedback.

The team also uses Sinch for marketing campaigns and live activations. At a recent Retail Fest event, they used the platform to manage a live T-shirt giveaway, with SMS to share QR codes, which the customer could then use to upload a piece of art for printing. They sent a final SMS when the print job was ready, making life easier for the customers. For Adam, it was a perfect example of the simplicity of the Sinch platform.

“The customers are loving the fact that they don’t have to stand around and wait in line,” he explains.

Next on the list for Constant Supply is rich text messaging. Adam and his team are excited about the potential of features like in-text links, images and video, and plan to implement rich messaging by the end of the year. Adam hopes that it will be a way to boost conversions, and it’s another example of how Sinch aligns with Constant Supply’s customer-focused, results-driven approach.

As Adam puts it:

“Using the platform and being able to deal directly with people, that’s super powerful for us, and it works really, really well.”