TISSINI saves hours with NetSuite SMS automation

TISSINI is a fast-growing fashion retailer with a social mission: empowering Hispanic women, known as Emprendedoras (menaing entrepreneurs), to achieve financial independence through direct sales. With thousands of women depending on its platform, TISSINI needed a reliable and scalable way to keep both Emprendedoras and their customers informed.

Traditional communication methods were too slow and unreliable, with email often going unread and phone calls requiring too much manual effort. That’s when TISSINI adopted the NetSuite SMS integration from Sinch Engage.

“My personal mission is empowering women which, in turn, advances their families and improves society as a whole… We find text messaging from the NetSuite platform is a great means of communication because it’s so reliable and the automation saves so much time,” said Sion Tesone, Founder and CEO of TISSINI.

With automation built into SMS, TISSINI eliminated countless hours of manual work. Birthday messages, promotions, and order updates are now triggered automatically.

“We automate many things, which saves a good deal of time. Can you imagine checking every day for customers’ birthdays and sending a message? We prefer automation so virtually everything is seamless and immediate,” said Fernando Delgado, Software Development Engineer at TISSINI.

This automation not only saves time but ensures customers always receive timely and personalized messages.

Before SMS, delivery issues slowed down campaigns. Sometimes only a fraction of messages reached their destination, and customer responses went missing. With Sinch Engage, every message is delivered with confidence.

“Sometimes we thought we’d sent 1,000 messages but only 100 actually went out, or a customer sent a response to a message that we didn’t receive,” Fernando explained.

“With Sinch Engage if I send you a message, I know you’ve received it. Reliability is important,” he added.

Now, TISSINI has the confidence that messages reach their Emprendedoras and end-customers instantly.

Another benefit TISSINI values is metadata, which provides context when customers reply to SMS campaigns. This allows the team to answer questions faster and more accurately.

“Sinch Engage has a great feature we use – metadata. When we send the message, we attach metadata. If TISSINI sends you a coupon today and you respond a week later, we have the context of the message from the metadata, which is very useful. When you have the right information, you know what the customer is messaging about and can respond faster,” Fernando said.

With Sinch Engage’s NetSuite SMS integration, TISSINI has transformed how it communicates:

• Saving hours every day through automation
• Delivering reliable, scalable bulk SMS
• Responding faster with contextual metadata

For a company built on empowering women through entrepreneurship, Sinch Engage provides the communication backbone that supports growth and strengthens relationships.