Chapter 3
increase in click rates vs. email
Up to 500% higher engagement rates vs. SMS*
click-through rates
Regardless of your goal, RCS can help bring your messages to life. Businesses using RCS have seen 200% increases in click rates compared to other channels – proof that engaging messages lead to a better customer experience. But what makes RCS marketing so powerful? Let us give you a few examples.
*Source: Google, 2024
RCS works right in your customers’ native messaging apps – no downloads, no hassle. It’s smooth, seamless, and makes connecting with your customers as easy as possible.
Pixelation? Not with RCS. You can add high-resolution images, videos, maps, and more. When visuals boost click-through rates by 52%, why stick to plain text? Your customers will love the sharp details, and even better, they can interact with those messages in real-time.
Quick-reply buttons make it easy for your customers to respond with just a tap. And with AI integration, you can keep them engaged with instant, personalized conversations that fit their needs in the moment, with minimal typing required!
Carousels in RCS mean you can present multiple items or offers in a single message. This means customers can swipe through your latest and greatest, all without ever leaving their messaging app.
You’ve heard that RCS is interactive, but what does that mean? It means your customers can act on your messages rather than just read them. From booking appointments to making purchases or signing up for events, businesses have seen RCS engagement rates soar by up to 500%*!
*Source: Google, 2024