How Gatby keeps customers powered up with reliable, personalized email

“Mailgun has been part of our journey since inception. It’s been a key resource for us at Gatby, helping ensure our acquisition, engagement, and retention funnels are optimized.”

Hash Manesia Growth Associate at Gatby

Gatby, a free electricity marketplace, helps people in deregulated energy markets like Texas find the best electricity plan in minutes. It compares rates from all the energy providers available and gives consumers the power to switch and save anywhere from $300 to $700 a year.

Gatby works closely with property managers to make moving in, moving out, and renewing leases effortless.

“Since turnover is so frequent in multifamily housing, we help property managers automate their communications,” said Hash Manesia, Growth Associate at Gatby. “When we know a tenant is moving in or out, we send timely, accurate, and personalized emails through Mailgun.”

Sinch Mailgun has been part of Gatby’s success story from the start and has helped them send out thousands of emails ever since.

“We send around 70,000 emails every month—both transactional and promotional—and it’s been a key tool for us,” Hash said.

When the team compared other providers, Mailgun stood out for being easy to use, affordable, and reliable.

“It was so developer-friendly, and the pricing was much better for us as a startup,” Hash said. “The send-time optimization and validation APIs were big deciding factors.”

With Mailgun’s validation API, Gatby can proactively remove any high-risk or invalid addresses from their lists in seconds, helping them maintain a strong sender reputation with optimal inbox placement.

As Gatby’s customer base grows across the United States, Mailgun continues to power scalable, dependable communications. Today, Gatby has over an 80% open rate on key transactional emails and a 92% deliverability rate while sending 70,000 emails a month.

Mailgun’s dashboard also helps the team stay on top of performance. They can see deliverability, failed rate, and suppression rate across all their domains, which are important metrics for a team delivering an increasing number of emails every month.

With plans to reach 100,000 to 200,000 emails per month by next year, Gatby is ready to keep expanding while maintaining the same reliability and quality that customers depend on.

For Gatby, email is a core part of the customer experience. With Mailgun, the team can communicate effectively with its users, streamline the onboarding process, and take the headache away from property managers.

Mailgun’s combination of reliability, deliverability, and developer-friendly design helps Gatby grow confidently.

“The experience with Mailgun has been phenomenal,” Hash said. “It’s integral to how we operate, and as we grow, it allows us to communicate effectively with our customers.”