In this episode of Sinch Talks, Susan Stjernberger, Senior Account Manager at Sinch, interviews Ehsan Ghaffari, CTO and COO of Parfym.se, to discuss:
Parfym.se’s use of SMS campaigns to drive customer engagement and boost sales
The importance of personalized, segmented content for better ROI
How the brand prepared for Black Friday
Parfym.se, a Nordic e-commerce beauty retailer, partnered with Sinch to personalize customer communications, resulting in high engagement and ROI on SMS campaigns.
In this Sinch Talk, we delve into Parfym.se’s innovative use of SMS campaigns for Black Friday and to create personalized, interactive experiences for their customers. Watch the full video to discover the importance of targeted messaging in meeting customer expectations and driving successful retail marketing campaigns.
A few of the other retail clients we work with