WhatsApp business API

Drive measurable growth with WhatsApp Business API

Cut response times, lift conversions, and reduce support costs — all on the channel your customers already check 20+ times a day.

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Turn WhatsApp into a scalable revenue & efficiency channel

Your customers are on WhatsApp. Are you?

535M
Monthly active WhatsApp users in India
98%
Average open rate for business messages on WhatsApp
900M+
Projected WhatsApp users in India by end of 2026

Built to move the metrics that matter

Start conversations

Don’t wait for customers to learn about your awesome brand. Initiate conversations and make it easy for them to reach out to you.

Verified business account

Gain trust with a verified account. Let your customers know that it is safe to interact with you and it isn’t a fraudster.

Try our templates

We’ll go the extra mile for you by helping you with templates that suit your brand and business objectives.

Rich interactions

Text, image, video, audio, emoji, location, URLs, cards, quick replies, list pickers – get talking to your customers and facilitate a thoroughly engaging experience.

Stop losing customers in your inbox

The four leaks that cost you the most sales — fixed automatically, on the WhatsApp number you already use.

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Reply to everyone, instantly

A chatbot answers your customers’ common questions the moment they message — so no one waits, and no sale cools off.
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Never miss an after-hours enquiry

Customers message at night and on holidays. Your WhatsApp answers and books them automatically, even when you’re closed.
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Follow up & remind, on its own

Automatic reminders for appointments, payments, and pending orders — so fewer customers slip away.
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Reach all your customers at once

Send promotional campaigns to hundreds of customers in one click — delivered reliably, not blocked.

Use case: Customer support

Reducing customer support costs with a WhatsApp chatbot

WhatsApp chatbots allow businesses to automate the most common customer queries and hand them over to a human agent when needed. Customers can choose between multiple types of inquiries to ensure a qualified agent is assigned to them every time.

The results: 24/7 support, quick response times, improved team efficiency, greater satisfaction, and higher conversions!

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Frequently asked questions

WhatsApp Business API requires compliance with the WhatsApp Business Solution Policy, WhatsApp Business Solution Terms, as well as its Commerce Policy. You need to go through a BSP like Sinch to access WhatsApp Business API.

Yes. WhatsApp can always be used with your existing channels. Simply give Sinch a call to know more.

WhatsApp requires businesses to obtain opt-ins from customers before starting a chat via Message Templates to maintain the overall quality of customer experience. Such opt-ins can be obtained both on and off WhatsApp. Common ways to obtain opt-ins include WhatsApp links, WhatsApp QR codes, WhatsApp Ads, website contact forms, and interactive voice response (IVR). For example, you can ask for opt-ins to receive new updates when a customer signs up for your newsletter or uses your website to make a purchase.

You will need Facebook Business Manager, Line of Credit, and WhatsApp Business Account (WABA) for your brand to go live with the WhatsApp Business API.

Having a verified WhatsApp Business API account will add more credibility to your business communication. You can request WhatsApp API through Sinch or Facebook Business Manager. You will have to fulfill WhatsApp’s requirements of being a notable business and follow WhatsApp’s Commerce and Business Policies to get verified.

WhatsApp introduced a new pricing model called conversation-based pricing in February 2022. Under this pricing structure, WhatsApp will charge once per 24-hour session of messaging between a business and a customer. Hence, if you are sending multiple messages within a 24-hour period, you just have to incur a single charge from WhatsApp for initiating the conversation. WhatsApp will not charge for template messages.

There are several industries under which businesses have adopted WhatsApp chatbot for result-driven use cases. Industries using these chatbots most extensively include HR, real-estate, hospitality, and healthcare.

Yes. Sinch WhatsApp Business APIs do support multiple languages, and therefore can help you interact with customers in their regional language. This language support can be enabled in both notification and conversational flows.

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What are you waiting for?

Get started with WhatsApp Business API