PARTNER

Entopic

Make a difference with valuable experiences through content that shows you know your audience.

About Entopic

Entopic is a full service content company with a large variety of in house content professionals, professionals who are seconded to enterprises and large enterprises which are our customers.

Entopic also has a recruitment department and is connected to a large pool of freelancers in order to provide companies with the right content professional when needed.

Features

  • From static information to dialogue: With the increase of conversational interfaces like chatbots and voice assistants, digital copy is changing. Engaging in conversations with our users is very different from offering static information. This requires a new skill: flow design – creating a dialogue. Also called conversational copywriting or conversation design.
  • Flow design is essential: Designing a dialogue is a craft. A flow designer maps out all possible routes and scenarios. Which user questions have priority? How do you point users in the right direction? What are the guidelines for a ‘human conversation’? The answers to these questions lead to a dialogue tree that can be filled with conversational copy.
  • Personality design: Of course, your chatbot copy matches your brand. And your brand voice: the values you have set for your communication. But you can go further, to make your bot feel even more authentic. We can help you with personality design: your bot’s characteristics and how it deals with types of emotions. This impacts its answers as well as user experience greatly.

Geography

APAC, EMEA, NORAM

Partner Contact

Jozef Israëlskade 48c
1072SB Amsterdam
Netherlands