Glossary

Omnichannel customer engagement

Omnichannel customer engagement

Omnichannel is all about meeting customers in the places and spaces they hang out, regardless of channel. Omnichannel customer engagement takes that one step further – it’s not just about meeting customers where they want to be; it’s about engaging them when they get to that meeting point – giving them a reason to stay and act on what they see. 

The importance of omnichannel customer engagement 

Customer engagement is critical to any business or brand – it’s one of the sole (if not the sole) reasons why companies exist. A confusing website optimized for desktop, where products can only be bought during standard office hours, will result in engagement levels dropping sharply. Falling sales figures will be close behind. 

Again, it’s all about omnichannel. Maximizing opportunities on every channel to meet and engage customers in ways they love. 

How Sinch works with omnichannel customer engagement 

We love omnichannel at Sinch. We’re always thinking of new and exciting ways to make life simpler for our clients so you can pass the benefits on to your customers then sit back and enjoy the rewards. 

Take a look at some of our omnichannel solutions [LINK] and start engaging customers today! 

Read more

Customer engagement in the 2020’s
Customer engagement messaging platform
12 standout ways to improve customer experience

Related glossary terms

Omnichannel customer service
Omnichannel marketing
Artificial Inflation of Traffic - AIT

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