According to the Greek Philosopher, Heraclitus of Ephesus, the only constant in life is change. This popular quote stands true to this day. Humans have been first-hand witnesses of the phenomenon of change when it comes to advancements in technology. From using pigeons as message carriers to the invention of emails, we have come a long way, haven’t we?
In the modern day, email functionality is a necessity for every app developer, marketer, and business organization. From communicating with other businesses and customers to sending bulk promotional emails to exchanging bills and invoices, emails play a significant role in day-to-day business processes. This is why it is important for developers to integrate the functionality of emails into their apps and websites. This is where email APIs come into the picture.
According to a survey, 64% of small businesses use email marketing to connect with their customers. Also, 87% of B2C marketers use automated email marketing campaigns. Email APIs help these businesses interact with their customers, thereby improving customer engagement. Let us now understand email APIs and their successful implementation across diverse industries.
Role Of an Email API
An email API (Application Programming Interface) can incorporate email functionality into an application or website by connecting the application to an email service provider. For ease of understanding, let’s say that an email API is a middleman between an application and an email service provider.
Email API Use Cases Across Various Industries
A research predicted that by 2025, the API management market may expand by 35%. The successful implementation of email APIs in diverse industries supports this prediction to a considerable extent. Let’s go through the use cases of email API across various industries.
The Healthcare Industry:
According to research, it is predicted that the Global Healthcare API Market size may rise to $286.8 million by 2026. Thanks to email APIs, the healthcare industry is making a tremendous amount of progress in terms of patient experience.
As a patient, wouldn’t you like to have a seamless customer experience while communicating with your healthcare provider? The implementation of email APIs in the healthcare sector has successfully enhanced the satisfaction level of patients. With the help of email APIs, healthcare providers can interact with their patients by sending appointment reminder emails, transactional emails, and patient feedback forms. Not only this but healthcare facilities can also send automated welcome emails to new patients through email APIs.
Email APIs can also help healthcare providers send personalized emails to their patients by extracting data from the records of different patients. So, if you are a new patient at a healthcare facility, then you will receive a personalized welcome email with your name and other details mentioned in it.
eCommerce Industry:
Research indicates that customized emails have an open ratio of 18%. With the help of email APIs, e-commerce businesses can send customized emails to different customers based on their preferences, demands, patterns, and purchase history. This way, businesses can send product recommendations, promotional emails, transactional emails, and welcome emails to their customers. This, in turn, enhances customer experience and increases conversion rates.
Insurance Industry:
Insurance companies and providers need to send regular policy updates to their customers for maximum engagement. With the help of email APIs, these insurance companies can send personalized welcome emails to new customers, renewal reminder emails to existing customers, policy updates for customer retention, and survey emails for customer feedback.
The insurance claim process is sometimes difficult to follow for certain customers. With the help of email APIs, these insurance companies can send emails guiding their customers throughout the insurance claim process.
Finance Industry
According to a McKinsey survey based on APIs in banking, 88% of respondents believe that APIs are being prioritized for business and IT functions. With the help of email APIs, financial institutions can build strong customer relationships by offering personalized financial services and sending personalized promotional emails to target customers.
Through real-time data analytics, financial institutions can now monitor the transactions of their customers in real-time and send emails to them, thereby updating them about their recent transactions. Many financial institutions incorporate email AMPs in their emails that allow customers to calculate premiums, loan amounts, duration of loans, and SIPs within the emails without having to visit any website.
Email APIs for Business Success
Finance, eCommerce, insurance, healthcare, and other industries have successfully integrated email APIs into their systems for seamless and effective customer interactions. Email APIs have made it considerably easier for these businesses to attract more loyal customers and retain existing customers. By sending personalized automated emails, email API implementation has transformed all industries, thereby enhancing customer experience.
