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Glossary
SMS is a technology designed to allow the exchange of short (160 characters) messages between people (P2P) and businesses (A2P).
P2P messages are usually exchanged with friends and family; A2P messages are sent from a business or service.
The first SMS was sent in 1992. Since then, its importance has grown more than anyone could have predicted. From banking to retail, travel, healthcare, education, and many more industries, millions of businesses and services rely on A2P SMS to reach customers on both critical and trivial matters.
The importance of P2P SMS is just as massive, with many preferring it to voice calls, email, or even in-person meetings!
We are into SMS in more ways than you can imagine. It’s at the very heart of our everyday business. It’s where we started out, and it’s where we hope to be for many years to come.
At Sinch, we deliver SMS globally thanks to our super-powerful network and robust platform. We support both 1-way and 2-way SMS alongside an extensive inventory of virtual phone numbers and short codes.
We’ll always be first in line to jump on new and exciting channels, but SMS is our reliable, trusted friend, so it’ll always have a special place in our hearts.
Catch up with our friend on the SMS product page
Sinch Engage is an SMS marketing application that helps businesses go beyond simply knowing what SMS means to driving engagement and revenue with smart SMS campaigns. With Sinch Engage, teams can create, schedule, and automate text message campaigns for marketing promotions, sales outreach, appointment reminders, and customer service updates – all from one secure, easy-to-use platform. There’s also email-to-SMS, AI writing assistant, templates, built-in analytics, and powerful integrations with your existing tools like HubSpot, Salesforce, Shopify, and more. Explore why Sinch Engage is a trusted SMS platform for brands worldwide.
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