Whatsapp Business API

Harness the world’s most popular messaging app

Bring conversations into your entire customer journey by scaling with WhatsApp Business – get ready to start a conversation with your customers around the world!

Talk to an expert
Try for free
Image for Harness the world's most popular messaging app

Join over 150,000 businesses, including 8 of the 10 largest tech companies in the world

Image for Tap into WhatsApp’s 2 billion global users and start quality conversations

Tap into WhatsApp’s 2 billion global users and start quality conversations

WhatsApp is hugely popular in Europe, Africa, Latin America, and Asia and is growing in North America – don’t miss out on starting conversations that count!

With a 98% open rate, WhatsApp was built for engaging content and boosting conversions.

WhatsApp messages reminding customers to complete purchases can help reduce cart abandonment by up to 35%. If customers have a question before purchase, they can reply directly.

Connect your live agents and/or chatbots to address questions and potential issues with personalized, conversational support and boost your conversion and satisfaction metrics.

Order and shipping confirmations, tickets, receipts, delivery updates – give your customers what they need when they need it, and they’ll never have any reason to leave! 

With WhatsApp Authentication, you can offer your customers the choice of receiving an OTP in the app they’re already familiar with. With end-to-end encryption and secure delivery, keep your customers happy and their accounts secure.

Learn more

Boost business performance with a stellar brand experience

Cut operational costs

With WhatsApp pricing per conversation, not message, it’s the perfect place to chat with customers.

Hassle-free integration

Our quick-and-easy onboarding process will have you up and running in no time.

Improve analytics

Boost campaign performance using powerful WhatsApp business metrics to help you better understand and engage with your customers.

Have a backup plan

Worried some of your customers aren’t on WhatsApp yet? With SMS fallback, every message gets delivered, every time.
Image for Create engaging, programmable 2-way conversations

Create engaging, programmable 2-way conversations

It’s time to take customer experience to the next level! Improve loyalty, increase engagement, and build better customer relationships on the world’s most popular messaging app – the possibilities are endless!

Talk to an expert
Try for free

Rich 2-way chats

Use pictures, videos, quick replies, lists, product messages, and more to create a next-level customer experience.

Put your brand on display

Build trust in your brand with a verified WhatsApp business profile to share with the world.

Automate and scale

Be available 24/7. Set up automated messages to reduce response times, add chatbots to deal with FAQs, and hand complex requests over to an agent.

Data protection as standard

With several hosting locations and top-notch security, we keep your data protected.

Build personalized messages

Get closer to customers with personalized messages on WhatsApp-approved templates.

Connect like a boss

Easily integrate WhatsApp to your chatbots, campaign tools, and contact centers with a simple API and comprehensive documentation.
“The WhatsApp virtual assistant enables us to quickly address common questions that previously would have resulted in an in-person patient visit. Providing these highly responsive communications through WhatsApp is much faster than having to provide the same information in-person or over the phone.”

Pedro Josue Vidal Moreno

Digital Laboratory Manager at Salud Digna

Read the customer story
“WhatsApp gives us a highly responsive service channel that lets our fans know how much we value their time and care about the quality of every interaction with them. We cut our costs of doing business and increased sales while delivering rich, personalized experiences, even in the middle of a pandemic.”

Álvaro Alonso

General Manager, Club Atlético Peñarol

Read the customer story
“With Chatlayer, our customer satisfaction increased, and we fully automated 94.5% of tickets. Chatlayer was easy to integrate with our existing CRM platform.”

Marianna Leite

Head of Commercial, iFood

Read the customer story
Image for So many smart ways for businesses to use WhatsApp

So many smart ways for businesses to use WhatsApp

Send proactive messages like new product announcements, coupons, subscription reminders, and more to drive sales.

Simplify the banking experience by offering valuable, mobile-centric services such as real-time updates on transactions.

Send seamless food delivery, ride-hailing, and package delivery updates in real-time.

Update customers on flight status and hotel bookings and share boarding passes and other essential documents.

Remind customers when it’s time to renew or upgrade their plan and let them take care of it in a hassle-free WhatsApp conversation.

Give customers a gentle nudge to book that dentist appointment – or a reminder to make sure they don’t miss that doctor visit tomorrow.

Image for Designed for developers

Designed for developers

We can help integrate WhatsApp Business into your systems with quick-and-easy onboarding. Need more than WhatsApp? Our Conversation API lets you manage multiple channels with a single API.

With Sinch’s Provisioning API, you can also provision any messaging service in one place. It allows you to programmatically set up your senders, accounts, and templates for the messaging channels available via Conversation API.

See documentation
Try for free

Related products

Conversation API

One conversation. One customer profile. One API. All the messaging channels you need!
Learn more

Facebook Messenger

Connect with 1 billion global users on Facebook Messenger for Business.
Learn more

Instagram

Take user experience to the next level with real-time conversational commerce on Instagram.
Learn more

WhatsApp OTP

Build trust and send one-time passcodes (OTP) over WhatsApp – a channel customers know and love!
Learn more

Got questions? We’ve got answers!

WhatsApp is designed for friends or family to stay in touch and chat either on a one-to-one basis or in a group chat.

WhatsApp Business API has been designed for customers to connect with business owners in a similar, but more formal and controlled way according to WhatsApp’s policy.

Businesses can send notifications to customers with opt-in preferences but customers can also contact them with queries and support needs.

Learn more

WhatsApp Business API can be beneficial to most companies, no matter where they are. Approved use cases include: customer service, account balance check, verification, promotional messages (where geos and opt-ins allow) and more.

Using the most popular messaging app offers many advantages to businesses. With two billion people around the world already using the app, WhatsApp Business API is a powerful way to engage with your audience on their preferred channel. Achieve standout open, engagement, and conversion rates, and enjoy high-quality delivery!

The Sinch Provisioning API allows you to programmatically set up senders, accounts, and templates on your favorite messaging platforms on Conversation API. We help make it easy for you to onboard quickly and seamlessly on channels like WhatsApp and KakaoTalk!

Learn more

Related insights

Image for 6 reasons to use WhatsApp Business messaging to engage customers
Products

6 reasons to use WhatsApp Business messaging to engage customers

Explore
Image for The ultimate guide to conversational messaging channels
Guides

The ultimate guide to conversational messaging channels

Explore
Image for 20 customer engagement tools your business needs
Insights, Products

20 customer engagement tools your business needs

Explore

What are you waiting for?

Get started with WhatsApp!

Sinch makes it easy!

Build meaningful connections with your customers

Try for free