{"id":161402,"date":"2025-06-16T09:30:00","date_gmt":"2025-06-16T09:30:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161402"},"modified":"2026-02-02T04:52:32","modified_gmt":"2026-02-02T04:52:32","slug":"informados","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/pt\/como-se-comunicar-com-clientes\/capitulo\/informados\/","title":{"rendered":"Domine as comunica\u00e7\u00f5es informativas com os clientes"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">O que os clientes precisam saber, quando precisam saber<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p class=\"mb-0\">Desde confirma\u00e7\u00f5es de pedidos e atualiza\u00e7\u00f5es de remessas at\u00e9 lembretes de agendamentos e onboarding, seu envio de informa\u00e7\u00f5es afeta diretamente a experi\u00eancia do cliente. Essas mensagens transacionais mant\u00eam as pessoas atualizadas e sua empresa funcionando sem problemas. Os especialistas da Sinch comentam mais sobre por que as atualiza\u00e7\u00f5es dos clientes s\u00e3o cruciais.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=PKvWI9U1rj4\" class=\"lazy-video-link\" data-lazy-video=\"PKvWI9U1rj4\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/PKvWI9U1rj4\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/PKvWI9U1rj4\/maxresdefault.jpg\" alt=\"The state of customer communications - Pillar 2: Informed\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=PKvWI9U1rj4#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/PKvWI9U1rj4\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/PKvWI9U1rj4\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=PKvWI9U1rj4\",\n    \"name\": \"The state of customer communications - Pillar 2: Informed\",\n    \"description\": \"From order updates to fraud alerts, timely notifications ensure your customers stay updated with the information they need to know. In this video, we explore the second pillar of exceptional customer communication: keeping people informed.\\n\\nCustomer updates are much different than mass marketing messages. They\\u2019re almost always personal and anticipated. But customers can\\u2019t stay informed if messages never reach them. That\\u2019s why deliverability is so important. Listen in as we talk to a Sinch expert about reaching the inbox.\\nGet more in Chapter 3 of The state of customer communications:\\nhttps:\/\/s.sinch.com\/44NJN7w\\n\\n\\ud83c\\udfa5 This is the fourth video in our series covering highlights from the full report. 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Existe uma &#8220;maneira correta&#8221; de mandar mensagens transacionais aos consumidores?<\/p><p>Quando solicitados a identificar qual acreditam ser o melhor canal para receber mensagens informativas das marcas, metade dos consumidores escolheu o email.<\/p><p>Enquanto 12% preferem &#8220;Apenas um SMS&#8221; para mensagens informativas, o dobro (24%) quer receber um email e um SMS.  <b>Quase 1 em cada 10 consumidores diz que quer uma mensagem em todos os tr\u00eas canais: email, mensagem de texto e liga\u00e7\u00e3o.<\/b><\/p><p class=\"mb-0\">A verdade \u00e9 que o canal de comunica\u00e7\u00e3o digital correto depende da prefer\u00eancia do cliente, bem como da situa\u00e7\u00e3o e das informa\u00e7\u00f5es que voc\u00ea precisa fornecer.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"600.5\" height=\"642.5\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SDCC-25-Chapter-3-Chart-2_v2-3.png\" alt=\"Image for Informa\u00e7\u00f5es as diferentes gera\u00e7\u00f5es\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Informa\u00e7\u00f5es as diferentes gera\u00e7\u00f5es<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>H\u00e1 algumas diferen\u00e7as de opini\u00e3o entre as faixas et\u00e1rias quando se trata de receber mensagens informativas.<\/p><p>Enquanto os baby boomers s\u00e3o os mais propensos a querer apenas um email (54%), os consumidores da Gera\u00e7\u00e3o Z foram os mais propensos a querer os tr\u00eas: email, mensagem de texto e telefone (13%).<\/p><p>Como era de se esperar, os consumidores da Gera\u00e7\u00e3o Z e os millennials eram um pouco mais propensos do que a m\u00e9dia a querer que as atualiza\u00e7\u00f5es dos clientes fossem enviadas somente por texto. No entanto, os boomers eram mais propensos do que as gera\u00e7\u00f5es mais jovens a escolher a op\u00e7\u00e3o de email e texto.<\/p><p>Tudo isso sugere que, independentemente da idade de seu mercado-alvo, h\u00e1 um forte argumento a favor de uma estrat\u00e9gia de comunica\u00e7\u00e3o digital multicanal que mantenha os consumidores informados.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMDZkMzE3ZTVjNzNhMTk1M2U4OWQxYTc2YTU5OGIyZGQ\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMDZkMzE3ZTVjNzNhMTk1M2U4OWQxYTc2YTU5OGIyZGQ() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMDZkMzE3ZTVjNzNhMTk1M2U4OWQxYTc2YTU5OGIyZGQ\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Sobrecarga de informa\u00e7\u00f5es: o que o consumidor n\u00e3o gosta<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Da mesma forma que suas reclama\u00e7\u00f5es sobre mensagens promocionais, os consumidores dizem que se sentem mais frustrados com comunica\u00e7\u00f5es informativas que s\u00e3o muito frequentes ou excessivas (48%).<\/p><p>Na mesma linha, mais de 30% consideram frustrantes as mensagens informativas redundantes. Ambas as descobertas sugerem que <b>existe a possibilidade de informar demais seus clientes.<\/b><\/p><p>N\u00e3o muito atr\u00e1s dos dois primeiros, quase 28% dos clientes ficam chateados quando n\u00e3o conseguem responder a uma mensagem que recebem. Essa conversa bidirecional com o atendimento <a href=\"https:\/\/sinch.com\/blog\/what-is-conversational-ai-and-how-does-it-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">ou<\/a> com um chatbot com IA \u00e9 algo que as mensagens de texto e outros canais de mensagens possibilitam.<\/p><p class=\"mb-0\"><b>Outro fator importante \u00e9 saber a hora certa de mandar mensagem<\/b>. Mais de 19% ficam frustrados quando essas comunica\u00e7\u00f5es n\u00e3o chegam na hora certa ou chegam em um momento inconveniente. Da mesma forma, mais de 20% n\u00e3o gostam quando essas mensagens n\u00e3o t\u00eam informa\u00e7\u00f5es em tempo real.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Que tipos de atualiza\u00e7\u00f5es de clientes s\u00e3o mais importantes?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Ningu\u00e9m descarta a import\u00e2ncia das confirma\u00e7\u00f5es de pedidos, atualiza\u00e7\u00f5es de remessa e notifica\u00e7\u00f5es de entrega. Essas comunica\u00e7\u00f5es de com\u00e9rcio eletr\u00f4nico fazem parte da vida cotidiana dos consumidores. Mas o que dizer das atualiza\u00e7\u00f5es dos clientes al\u00e9m de atividades como compras on-line, chegada de delivery e carros de aplicativo?<\/p><p>Pedimos aos consumidores que classificassem a import\u00e2ncia das mensagens informativas de outros setores, incluindo servi\u00e7os financeiros e de sa\u00fade. Est\u00e1 claro que, quando uma mensagem cont\u00e9m informa\u00e7\u00f5es urgentes ou sens\u00edveis ao tempo, os consumidores as consideram muito importantes. A import\u00e2ncia e o imediatismo dessas mensagens geralmente fazem das mensagens (SMS, MMS, RCS) um canal de comunica\u00e7\u00e3o ideal.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/bell-badge.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    57% dos consumidores dizem que <b>as confirma\u00e7\u00f5es de hor\u00e1rios<\/b> s\u00e3o muito importantes.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart-pulse.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    59% dos consumidores classificam <b>as notifica\u00e7\u00f5es de resultados de exames<\/b> das empresas de sa\u00fade como muito importantes.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/privacy.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    74% dos consumidores afirmam que <b>os alertas de fraude<\/b> s\u00e3o um tipo de mensagem informativa muito importante.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/piggy-bank.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    46% dos consumidores consideram <b>os lembretes de vencimento de contas<\/b> como mensagens informativas muito importantes.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Voc\u00ea est\u00e1 priorizando a entregabilidade de emails?<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p>Mais de 50% dos consumidores desejam que mensagens informativas sejam enviadas por email. Isso significa que voc\u00ea precisa chegar \u00e0 caixa de entrada e evitar a caixa de spam.<\/p><p><a href=\"https:\/\/www.mailgun.com\/resources\/research\/email-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">A pesquisa da Sinch Mailgun<\/a> constatou que 71% das pessoas procurariam em sua pasta de spam para encontrar um email transacional perdido. Outras 16% o fariam se a informa\u00e7\u00e3o fosse importante. Isso \u00e9 uma prova da import\u00e2ncia das comunica\u00e7\u00f5es informativas, e n\u00e3o uma desculpa para n\u00e3o se preocupar com a entregabilidade.<\/p><p>A pesquisa da Sinch Mailgun tamb\u00e9m descobriu que <b>os consumidores provavelmente ter\u00e3o rea\u00e7\u00f5es negativas \u00e0s mensagens que acabam em spam.<\/b> 33% disseram que acham irritante ou frustrante quando isso acontece, 10% perdem a confian\u00e7a na marca e outros 10% cancelariam a assinatura.  <\/p><p class=\"\">Uma maneira eficaz de aumentar suas chances de chegar \u00e0 caixa de entrada \u00e9 separar o tr\u00e1fego de email transacional e promocional em diferentes subdom\u00ednios ou endere\u00e7os IP de envio. No entanto, <a href=\"https:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/\" target=\"_blank\" rel=\"noopener noreferrer\">o relat\u00f3rio &amp;quot;Estado da entregabilidade de email da Sinch&amp;quot; Mailgun<\/a> constatou que 50% dos remetentes n\u00e3o est\u00e3o usando essa t\u00e1tica. Outros 13% n\u00e3o t\u00eam certeza se separam o tr\u00e1fego de email para fins de entregabilidade.<\/p><p class=\"\"><\/p><small><\/small><p class=\"\">* Email e a experi\u00eancia do cliente<br>** Estado da entregabilidade de emails em 2025<\/p><p class=\"mb-0\"><\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">87%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dos consumidores verificariam sua pasta de spam em busca de um email transacional perdido. * <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">33%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dos consumidores acham irritante ou frustrante quando os emails que eles esperam chegam ao spam. * <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">10%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dos consumidores perderiam a confian\u00e7a na marca ou cancelariam a assinatura se as mensagens continuassem indo para o spam. * <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">63%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dos remetentes n\u00e3o est\u00e3o separando o tr\u00e1fego de email transacional do promocional (ou n\u00e3o t\u00eam certeza se o fazem). ** <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-27d6abab1b4570830e052b2e0c3b8e70\">\r\n            &#8220;O email \u00e9 um canal que costuma ser celebrado por seu alto retorno sobre o investimento. No entanto, esse ROI diminui \u00e0 medida que aumentam os problemas de entregabilidade. Se voc\u00ea n\u00e3o estiver seguindo as pr\u00e1ticas recomendadas para a entregabilidade de emails, isso acabar\u00e1 por lhe atingir. Depois de investir na infraestrutura, na autentica\u00e7\u00e3o e na tecnologia de marketing corretas, concentre-se em manter em limpar sua lista e, ao mesmo tempo, mandar conte\u00fado relevante e de alta qualidade aos assinantes engajados.&#8221;        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Portrait-Kate-Nowrouzi.png\" alt=\"Foto de Kate Nowrouzi\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-27d6abab1b4570830e052b2e0c3b8e70\">\r\n                        Kate Nowrouzi                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Vice-Presidente de Entregabilidade e Estrat\u00e9gia de Produto, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                                                            <p class=\"text-uppercase section-caption\">Informados<\/p>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Compara\u00e7\u00e3o de mensagens no celular<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p>A caixa de entrada de mensagens nativa dos smartphones tornou-se um local familiar para receber mensagens informativas, como lembretes de agendamentos. Pedimos aos participantes da pesquisa que selecionassem o tipo de texto que preferiam para um lembrete de consulta m\u00e9dica:<\/p><p>1. Um lembrete b\u00e1sico por SMS<br>2. Um lembrete por MMS com uma imagem do local<br>3. Uma mensagem RCS com o nome da cl\u00ednica com bot\u00f5es para confirmar ou reagendar<\/p><p class=\"mb-0\">A competi\u00e7\u00e3o foi acirrada. Enquanto <b>41% dos participantes escolheram a mensagem RCS<\/b>, 40% preferiram a mensagem MMS com uma imagem. Talvez a imagem tenha ajudado a refor\u00e7ar onde ir para a consulta. Lembre-se de que uma mensagem RCS tamb\u00e9m pode fornecer imagens e outras m\u00eddias, al\u00e9m de nome da marca, a\u00e7\u00f5es sugeridas e muito mais.&nbsp;<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Handsets-SMS-MMS-RCS-2.png\" alt=\"Image for Compara\u00e7\u00e3o de mensagens no celular\">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMjQyMTA4ZTk3OWI0OWI3MjY5NDk0Y2VmMjgzMTIxNmE\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMjQyMTA4ZTk3OWI0OWI3MjY5NDk0Y2VmMjgzMTIxNmE() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMjQyMTA4ZTk3OWI0OWI3MjY5NDk0Y2VmMjgzMTIxNmE\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">VAREJO INFORMADO<\/p><h3 class=\"h3 mb-0\">Os compradores se sentem \u00e0 vontade para receber informa\u00e7\u00f5es da IA?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Uma das muitas maneiras pelas quais os varejistas podem se beneficiar da IA \u00e9 fornecendo aos consumidores respostas a perguntas b\u00e1sicas sobre log\u00edstica. Est\u00e1 se perguntando quando esperar um pacote? Por que n\u00e3o pedir uma atualiza\u00e7\u00e3o a um chatbot com IA?<\/p><p>Nossa pesquisa constatou que <b>mais da metade dos consumidores (52,3%) confiaria na IA para obter informa\u00e7\u00f5es b\u00e1sicas sobre rastreamento de pedidos e remessa<\/b>. Cerca de um quarto n\u00e3o se sentiria confort\u00e1vel, e 22% n\u00e3o t\u00eam certeza se confiariam na IA.<\/p><p class=\"\">Um detalhamento geracional mostra que os consumidores mais jovens estavam mais propensos a dizer &#8220;Sim&#8221; para confiar na IA para obter informa\u00e7\u00f5es de varejo.<br><\/p><p>\u2022 <b>Gen Z: 67%<\/b><br>\u2022 <b>Millennials: 63%<\/b><br>\u2022 Gen X: 54%<br>\u2022 Boomers: 38%<\/p><p class=\"mb-0\"><br><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMmM2YTJhNWE0YjY1ZDc0ZWRjMTc5ZmQwYTgxMGNjNjQ\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMmM2YTJhNWE0YjY1ZDc0ZWRjMTc5ZmQwYTgxMGNjNjQ() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMmM2YTJhNWE0YjY1ZDc0ZWRjMTc5ZmQwYTgxMGNjNjQ\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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sa\u00fade?  <\/p><p>Cerca de 25% dos consumidores nos disseram que provavelmente perderiam um compromisso sem uma mensagem de lembrete. Outros 7% admitiram que seria muito prov\u00e1vel que faltassem ao compromisso. S\u00e3o 32% no total.<\/p><p><b>Imagine se quase um em cada tr\u00eas pacientes perdesse a consulta agendada<\/b>. Isso seria um pesadelo operacional de reagendamento e reorganiza\u00e7\u00e3o.  <\/p><p class=\"mb-0\">Essas mensagens informativas, que geralmente s\u00e3o entregues por meio de mensagens de texto, beneficiam tanto a empresa quanto o destinat\u00e1rio. O &#8220;n\u00e3o comparecimento&#8221; no setor de sa\u00fade pode levar \u00e0 perda de receita, ao desperd\u00edcio de tempo\/recursos, a tempos de espera mais longos e at\u00e9 mesmo a impactos negativos na sa\u00fade do paciente.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYzQ4NGU0MDFjNjE1MDc5M2YxNjEwODNhNTkxOGVlMWQ\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYzQ4NGU0MDFjNjE1MDc5M2YxNjEwODNhNTkxOGVlMWQ() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYzQ4NGU0MDFjNjE1MDc5M2YxNjEwODNhNTkxOGVlMWQ\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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Isso inclui tudo, desde acompanhamentos p\u00f3s-visita e atualiza\u00e7\u00f5es de recarga de medicamentos at\u00e9 lembretes para agendar cuidados preventivos.<\/p><p><b>Cerca de 55% dos consumidores querem esses lembretes e dizem que eles s\u00e3o \u00fateis<\/b>. Al\u00e9m disso, quase 30% querem ter a possibilidade de escolher os tipos de mensagens informativas sobre sa\u00fade que recebem.<\/p><p class=\"mb-0\">Lembre-se de que cerca de 15% dos pacientes preferem n\u00e3o receber essas comunica\u00e7\u00f5es. 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pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">servi\u00e7os financeiros informados<\/p><h3 class=\"h3 mb-0\">Frequ\u00eancia de atualiza\u00e7\u00e3o da conta<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>A pesquisa da Sinch mostra que 43% dos consumidores consideram as atualiza\u00e7\u00f5es do saldo da conta pelo menos um pouco importantes e 37% dizem o mesmo sobre as notifica\u00e7\u00f5es sobre suas metas de poupan\u00e7a.<\/p><p>Tamb\u00e9m aprendemos que receber mensagens informativas com muita frequ\u00eancia \u00e9 uma frustra\u00e7\u00e3o comum. Ent\u00e3o, com que frequ\u00eancia esses clientes querem ser atualizados sobre suas finan\u00e7as pessoais?<\/p><p class=\"mb-0\">Os resultados sugerem que <b>o ponto ideal para essas informa\u00e7\u00f5es \u00e9 algo entre atualiza\u00e7\u00f5es semanais e mensais.<\/b> Mais de 50% das pessoas escolheram uma dessas frequ\u00eancias. No entanto, provavelmente \u00e9 melhor deixar que os clientes definam a frequ\u00eancia que acharem mais conveniente.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-3 py-7 p-md-9 justify-content-lg-center rounded-lg bg-light-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 \">\r\n\r\n                                            <div class=\"col-md-6 col-lg-7 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=GH5JJQJcShI\" class=\"lazy-video-link\" data-lazy-video=\"GH5JJQJcShI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\" alt=\"How EasyPark Group keeps users informed with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=GH5JJQJcShI#VideoObject\",\n   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us, this is something that we can rely on and that we don't need to spend a lot of time on.\\u201d \\n\\nRead the full case study here: https:\/\/www.sinch.com\/insights\/customer-stories\/how-easypark-group-keeps-20m-monthly-users-informed-sms-and-rcs\/\\n\\n\\n\\n#rcs #customerexperience #verifiedsender\",\n    \"uploadDate\": \"2024-06-13T14:42:30+00:00\",\n    \"duration\": \"PT3M53S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 col-lg-5 order-1 order-md-1 pe-1 pe-md-6 pe-lg-7\">\r\n                                                    <p class=\"text-uppercase section-caption\">Case do cliente<\/p>\r\n                        \r\n                        <h2 class=\"h5 mb-3 mb-lg-4\">Agregar valor \u00e0 experi\u00eancia do cliente com mensagens informativas<\/h2>\r\n\r\n                        <p>O app para celular da EasyPark ajuda pessoas de todo o mundo a resolver o problema de encontrar e pagar pelo estacionamento.<\/p><p class=\"mb-0\">Assista a essa hist\u00f3ria de cliente da Sinch para descobrir como os textos informativos impulsionam a experi\u00eancia geral do cliente e veja como a EasyPark usa SMS e RCS para mandar atualiza\u00e7\u00f5es importantes aos seus usu\u00e1rios.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Pronto para enfrentar os desafios de comunica\u00e7\u00e3o e aproveitar as oportunidades?<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/api.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Conversation API                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Mantenha os clientes informados, respondendo \u00e0s suas perguntas e atendendo \u00e0s suas necessidades com conversas m\u00f3veis bidirecionais.<br><br \/>\r\nTenha uma API simples para se conectar com os clientes em v\u00e1rios canais de mensagens.<br><br \/>\r\nAdicione facilmente novos canais aos existentes sempre que quiser.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/apis\/messaging\/conversation-api\/\" class=\"btn-arrow fs-sm \" title=\"Conversation API\" target=\"_blank\">Come\u00e7ar<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Integre o email                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Envie emails transacionais em tempo h\u00e1bil para a caixa de entrada.<br><br \/>\r\nCriamos a Sinch Mailgun para desenvolvedores, fornecendo APIs de email l\u00edderes do setor que simplificam a integra\u00e7\u00e3o de email para remetentes de qualquer volume.<br><br \/>\r\nAl\u00e9m disso, descubra uma op\u00e7\u00e3o completa de entregabilidade de email com Mailgun Optimize.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailgun.com\/\" class=\"btn-arrow fs-sm \" title=\"Integre o email\" target=\"_blank\">Come\u00e7ar<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/plugs.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Conecte a tecnologia e as comunica\u00e7\u00f5es                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    A Sinch combina muito bem com as melhores tecnologias de marketing.<br><br \/>\r\nIntegre as comunica\u00e7\u00f5es com o cliente ao seu software existente para enviar mensagens conversacionais e automatizadas.<br><br \/>\r\nConecte-se instantaneamente com seu CRM, ERP ou MarTech com integra\u00e7\u00f5es nativas no HubSpot, Salesforce, NetSuite, Zoho, Shopify e muito mais.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/integrations\/\" class=\"btn-arrow fs-sm \" title=\"Conecte a tecnologia e as comunica\u00e7\u00f5es\" target=\"_blank\">Come\u00e7ar<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":159676,"template":"","meta":{"_acf_changed":true},"class_list":["post-161402","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mantenha os clientes informados com mensagens transacionais - Sinch<\/title>\n<meta name=\"description\" content=\"Garantir que os consumidores permane\u00e7am informados \u00e9 uma pe\u00e7a fundamental do quebra-cabe\u00e7a das comunica\u00e7\u00f5es digitais. 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