{"id":161401,"date":"2025-06-16T09:28:53","date_gmt":"2025-06-16T09:28:53","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161401"},"modified":"2026-02-02T05:23:49","modified_gmt":"2026-02-02T05:23:49","slug":"percepcoes-do-setor","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/pt\/como-se-comunicar-com-clientes\/capitulo\/percepcoes-do-setor\/","title":{"rendered":"O que vem por a\u00ed nas comunica\u00e7\u00f5es digitais com os clientes?"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-primary-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Entendendo as comunica\u00e7\u00f5es com os clientes em 2025<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p class=\"mb-0\">Os desafios de seguran\u00e7a, custo e integra\u00e7\u00e3o est\u00e3o tirando o sono dos l\u00edderes empresariais. Mas n\u00e3o existe uma solu\u00e7\u00e3o \u00fanica para todos os casos. \u00c9 por isso que desenvolvemos uma estrutura clara para ajudar as empresas a aprimorar suas estrat\u00e9gias de comunica\u00e7\u00e3o, seu tempo e seus recursos.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI\" class=\"lazy-video-link\" data-lazy-video=\"_Vjrgu-ybZI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/_Vjrgu-ybZI\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/_Vjrgu-ybZI\/maxresdefault.jpg\" alt=\"The state of customer communications - Industry insights\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/_Vjrgu-ybZI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/_Vjrgu-ybZI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI\",\n    \"name\": \"The state of customer communications - Industry insights\",\n    \"description\": \"Security, cost, and integration. They\\u2019re three challenges every business leader knows all too well, and they can be concerns for your customer communications. In this video, we reveal what\\u2019s really keeping leaders in tech, retail, financial services, and healthcare up at night. \\n\\nBacked by survey insights from hundreds of decision-makers, Sinch explores how communication strategies are evolving to meet consumer expectations. Find out why a multichannel approach is no longer optional, and how to start making smarter investments in your communication stack.\\nGet more in Chapter 1 of The state of customer communications:\\nhttps:\/\/s.sinch.com\/4eQ6qwG\\n\\n\\ud83c\\udfa5 This video unpacks industry insights from \\u201cThe state of customer communications 2025.\\u201d Watch the full video series for more: https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI&list=PLDWxiKsSIVPJcUp6nNuz958h2qlGl32sP\",\n    \"uploadDate\": \"2025-07-04T06:32:43+00:00\",\n    \"duration\": \"PT2M16S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Quais canais de comunica\u00e7\u00e3o com o cliente as empresas est\u00e3o usando atualmente?<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p>Diferentes setores t\u00eam necessidades exclusivas de comunica\u00e7\u00e3o com o cliente, e isso se reflete nos resultados de nossa pesquisa. Embora o email e as mensagens de texto sejam amplamente usados em todos os quatro setores, outros canais t\u00eam taxas de ado\u00e7\u00e3o diferentes.<\/p><p>Por exemplo, o varejo tem maior probabilidade de usar outros apps de mensagens (WhatsApp, Messenger, etc.), enquanto a \u00e1rea de sa\u00fade t\u00eam menor probabilidade de incluir esses canais. O setor de sa\u00fade \u00e9 mais propenso a usar o telefone e mensagens no aplicativo. O setor de servi\u00e7os financeiros parece ser o primeiro a adotar o emergente canal RCS (Rich Communication Services), enquanto os varejistas est\u00e3o correndo atr\u00e1s. Como exploraremos neste relat\u00f3rio, os fatores de confian\u00e7a e seguran\u00e7a do RCS o tornam ideal para determinadas comunica\u00e7\u00f5es no setor financeiro, o que pode ser o motivo da ado\u00e7\u00e3o antecipada.<\/p><p>Talvez o mais not\u00e1vel nesses resultados seja o fato de as empresas estarem usando uma ampla variedade de canais para atender \u00e0s expectativas dos clientes e proporcionar uma experi\u00eancia ideal para o maior n\u00famero poss\u00edvel de pessoas.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SDCC-25-Chapter-1-Chart-1-1.png\" alt=\"Image for Quais canais de comunica\u00e7\u00e3o com o cliente as empresas est\u00e3o usando atualmente?\">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-sand-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">77%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dos consumidores desejam receber mensagens promocionais por email.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">36%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dos consumidores desejam receber mensagens informativas em mais de um canal.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">52%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dos consumidores confiariam em respostas geradas por IA para atualiza\u00e7\u00f5es ao cliente.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">58%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dos consumidores querem escolher o canal de sua prefer\u00eancia quando optam por receber comunica\u00e7\u00f5es.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">As prefer\u00eancias de comunica\u00e7\u00e3o do consumidor variam<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Como voc\u00ea ver\u00e1 ao longo deste relat\u00f3rio, o canal que os consumidores escolhem como a &#8220;melhor op\u00e7\u00e3o&#8221; depende muito da situa\u00e7\u00e3o, do setor e at\u00e9 mesmo da idade deles.<\/p><p>Destacamos algumas estat\u00edsticas dos pr\u00f3ximos cap\u00edtulos para exemplificar. Mas aqui est\u00e1 o ponto&#8230;<\/p><p>As comunica\u00e7\u00f5es com os clientes ficam complicadas quando h\u00e1 demasiados canais e v\u00e1rias opini\u00f5es a serem abordadas. Esse \u00e9 o primeiro desafio: <b>identificar a combina\u00e7\u00e3o certa para a estrat\u00e9gia de comunica\u00e7\u00e3o de sua empresa.<\/b><\/p><p class=\"mb-0\">No entanto, esse n\u00e3o \u00e9 o \u00fanico desafio que as empresas enfrentam ao criar programas de comunica\u00e7\u00e3o que engajam e informem os clientes, mantendo-os seguros e satisfeitos.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfN2NlMzkzZTYyNzNlNGY3MDg5ZTVlZTQ3YmYzZjRjZTE\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfN2NlMzkzZTYyNzNlNGY3MDg5ZTVlZTQ3YmYzZjRjZTE() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfN2NlMzkzZTYyNzNlNGY3MDg5ZTVlZTQ3YmYzZjRjZTE\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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comunica\u00e7\u00f5es com outros sistemas (38%) surgiram como tr\u00eas dos maiores desafios.<\/p><p>No entanto, esses tr\u00eas problemas familiares n\u00e3o estavam muito \u00e0 frente de outros desafios de comunica\u00e7\u00e3o apresentados aos participantes da pesquisa.  <\/p><p>Est\u00e1 claro que um n\u00famero significativo de organiza\u00e7\u00f5es nos setores de sa\u00fade, servi\u00e7os financeiros, varejo e tecnologia tamb\u00e9m tem dificuldades com tudo, desde a personaliza\u00e7\u00e3o at\u00e9 a entregabilidade. Isso destaca a complexidade das comunica\u00e7\u00f5es digitais com os clientes, o cen\u00e1rio atual e os muitos problemas que as empresas est\u00e3o enfrentando.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648\" height=\"535.5\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Communication-Channels.png\" alt=\"Image for \">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><small><\/small><p><b>Vamos dar uma olhada mais de perto no desafio de como se comunicar melhor com os clientes sob tr\u00eas \u00e2ngulos:<\/b><\/p><p class=\"mb-0\"><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \"><b>1.<\/b> Integrar as comunica\u00e7\u00f5es com outros sistemas e tecnologias.<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \"><b>2.<\/b> Conectar os canais de comunica\u00e7\u00e3o entre si para proporcionar uma experi\u00eancia mais coesa ao cliente.<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \"><b>3.<\/b> Integrar as comunica\u00e7\u00f5es em um aplicativo ou plataforma voltada para o cliente.<\/span><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNzI2YTg1YTEzZjYzYTU4MjkxNzJiMmIyMGY5MDNmYTI\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNzI2YTg1YTEzZjYzYTU4MjkxNzJiMmIyMGY5MDNmYTI() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNzI2YTg1YTEzZjYzYTU4MjkxNzJiMmIyMGY5MDNmYTI\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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digitais \u00e0 tecnologia, como solu\u00e7\u00f5es de gerenciamento de relacionamento com o cliente (CRM), software de helpdesk, automa\u00e7\u00e3o de marketing e plataformas de e-commerce. Ele permite tudo, desde uma melhor personaliza\u00e7\u00e3o at\u00e9 uma maior efici\u00eancia operacional.<\/p><p>Em todos os setores, 55% dos entrevistados afirmam que suas comunica\u00e7\u00f5es est\u00e3o totalmente integradas \u00e0s suas solu\u00e7\u00f5es de tecnologia. Ainda assim, <b>38% dizem que est\u00e3o parcialmente integrados<\/b> e 6% dizem que est\u00e3o minimamente integrados ou n\u00e3o est\u00e3o integrados de forma alguma.<\/p><p>\u00c9 interessante notar que <b>38% dos entrevistados tamb\u00e9m indicaram que a integra\u00e7\u00e3o com outros sistemas era um dos principais desafios<\/b>. 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Isso tamb\u00e9m cria desafios.<\/p><p>Voc\u00ea poderia chamar isso de &#8220;expans\u00e3o da comunica\u00e7\u00e3o&#8221;. Mas enfrentar esse desafio traz enormes benef\u00edcios. Quando os canais est\u00e3o conectados, as informa\u00e7\u00f5es e as conversas podem passar sem problemas de um canal para outro. Isso \u00e9 ideal para experi\u00eancias coesas do cliente, especialmente quando se trata de manter as pessoas satisfeitas com um atendimento confi\u00e1vel.<\/p><p class=\"mb-0\">A pesquisa da Sinch constatou que <b>59% das empresas afirmam que seus canais de comunica\u00e7\u00e3o s\u00e3o totalmente integrados<\/b>. 36% dos entrevistados afirmam que as comunica\u00e7\u00f5es est\u00e3o parcialmente integradas e pouco menos de 5% est\u00e3o minimamente integradas ou n\u00e3o est\u00e3o integradas de forma alguma.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-3 py-7 p-md-9 justify-content-lg-center rounded-lg bg-sand-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 \">\r\n\r\n                                            <div class=\"col-md-6 col-lg-7 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE\" class=\"lazy-video-link\" data-lazy-video=\"6rybJP5cOuE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\" alt=\"How Entertainment Production Company Fills 20K-Person Events with SMS Automation by Sinch Engage\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/6rybJP5cOuE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE\",\n    \"name\": \"How Entertainment Production Company Fills 20K-Person Events with SMS Automation by Sinch Engage\",\n    \"description\": \"See how Family Quest Entertainment, creators of Jurassic Quest and Brick Fest Live, uses Sinch Engage's SMS platform and HubSpot texting integration to manage 200+ events annually. This case study shows how CEO Chad Collins automated event marketing to reach busy parents and fill venues with 8,000-20,000 attendees every weekend. \\n\\nKey Takeaways:\\n- How SMS cuts through busy parents' communication overload better than email\\n- Why HubSpot automation workflows, made easy with Sinch Engage, helped them launch events extremely quickly \\n- How personalized SMS campaigns increased attendance at large-scale events \\n- The positive business impact of automating customer outreach for 200+ events per year \\n- Why SMS has been their secret weapon since 2017 \\\"before it was cool\\\"\\n-  How automation freed up team time for higher-level strategic work \\n\\nAbout Family Quest Entertainment: Event production company creating educational, interactive family experiences like Jurassic Quest and Brick Fest Live, producing over 200 events annually across the country. \\n\\nRead the full story: https:\/\/sinch.com\/engage\/customer-stories\/family-quest-entertainment\/\\n\\nReady to scale your messaging campaigns? \\nLearn more about Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nConnect with our messaging experts: https:\/\/sinch.com\/engage\/book-a-demo\/ \\nIf you\\u2019re a HubSpot user, explore our top-rated integration: https:\/\/sinch.com\/engage\/integrations\/hubspot\",\n    \"uploadDate\": \"2025-01-30T15:21:21+00:00\",\n    \"duration\": \"PT3M1S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 col-lg-5 order-1 order-md-1 pe-1 pe-md-6 pe-lg-7\">\r\n                                                    <p class=\"text-uppercase section-caption\">Case do cliente<\/p>\r\n                        \r\n                        <h2 class=\"h5 mb-3 mb-lg-4\">Comunica\u00e7\u00f5es com os clientes mais ampliadas e integradas<\/h2>\r\n\r\n                        <p>Descubra o que a empresa de entretenimento Family Quest fez quando suas solu\u00e7\u00f5es de tecnologia e mensagens n\u00e3o atendiam mais \u00e0 sua demanda.<\/p><p>O CEO da Family Quest explica por que a integra\u00e7\u00e3o das mensagens de texto com a plataforma de gerenciamento de relacionamento com o cliente (CRM) foi essencial para atrair multid\u00f5es para eventos divertidos.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=ef60QjNEXxQ\" class=\"lazy-video-link\" data-lazy-video=\"ef60QjNEXxQ\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/ef60QjNEXxQ\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/ef60QjNEXxQ\/maxresdefault.jpg\" alt=\"How SparkToro sends its most important emails\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=ef60QjNEXxQ#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/ef60QjNEXxQ\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/ef60QjNEXxQ\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=ef60QjNEXxQ\",\n    \"name\": \"How SparkToro sends its most important emails\",\n    \"description\": \"SparkToro, co-founded by Casey Henry and Rand Fishkin in 2018, helps businesses understand their target audiences. From day one, SparkToro has used Sinch Mailgun to send its onboarding and transactional emails.\\n\\nCasey chose Mailgun because of our developer-friendly documentation and accessible pricing. Plus, as he puts it, \\\"It just did what it was supposed to do.\\u201d\\n\\n\\ud83d\\udd17 Read the full story here: https:\/\/www.sinch.com\/insights\/customer-stories\/sparktoro\/\",\n    \"uploadDate\": \"2024-08-07T12:30:25+00:00\",\n    \"duration\": \"PT3M18S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">CASE DO CLIENTE<\/p><h3 class=\"h3 mb-0\">Criar comunica\u00e7\u00f5es em seu aplicativo<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Outra forma de integra\u00e7\u00e3o das comunica\u00e7\u00f5es \u00e9 com os aplicativos voltados para o cliente. Mensagens automatizadas acionadas por inscri\u00e7\u00e3o de conta, pagamentos e atividades no aplicativo mant\u00eam os usu\u00e1rios informados e engajados com o seu produto.<\/p><p>Casey Henry \u00e9 CTO da startup SparkToro. 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order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\"><\/p><h3 class=\"h3 mb-0\">Obtendo o m\u00e1ximo do RCS<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Pedimos aos participantes da pesquisa que selecionassem at\u00e9 tr\u00eas dos maiores benef\u00edcios do uso de RCS em suas estrat\u00e9gias de comunica\u00e7\u00e3o.<\/p><p>No topo da lista, 48% acreditam que o RCS melhorar\u00e1 <b>a seguran\u00e7a<\/b>. Isso se deve, em parte, ao fato do RCS ser criptografado, o que o torna <a href=\"https:\/\/sinch.com\/blog\/rcs-security\/\" target=\"_blank\" rel=\"noopener noreferrer\">mais seguro<\/a> do que o SMS b\u00e1sico. 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  \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Nova oportunidade<\/p><h2 class=\"h2 mb-0\">IA nas comunica\u00e7\u00f5es com os clientes<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>N\u00e3o h\u00e1 como negar o fato de que a intelig\u00eancia artificial &nbsp;<a href=\"https:\/\/sinch.com\/blog\/how-ai-will-make-us-better-humans\/\" target=\"_blank\" rel=\"noopener noreferrer\">est\u00e1 revolucionando<\/a> nosso trabalho e nossa vida.&nbsp;<\/p><p>As comunica\u00e7\u00f5es digitais com os clientes certamente se beneficiar\u00e3o da IA de v\u00e1rias maneiras. Isso inclui tudo, desde uma melhor personaliza\u00e7\u00e3o at\u00e9 um atendimento mais eficiente ao cliente. Ao mesmo tempo, essa tecnologia est\u00e1 avan\u00e7ando t\u00e3o rapidamente que as pessoas t\u00eam preocupa\u00e7\u00f5es.<\/p><p>Entre os principais em nossa pesquisa com l\u00edderes empresariais est\u00e3o <b>dados e seguran\u00e7a<\/b> (46%), <b>precis\u00e3o e confiabilidade<\/b> (39%), bem como <b>a confian\u00e7a do cliente e a percep\u00e7\u00e3o da IA<\/b> (34%).<\/p><p>Menos entrevistados tiveram preocupa\u00e7\u00f5es \u00e9ticas ou com o deslocamento de funcion\u00e1rios devido \u00e0 implementa\u00e7\u00e3o de IA nas comunica\u00e7\u00f5es com os clientes.<\/p><p class=\"mb-0\">Nos pr\u00f3ximos cap\u00edtulos, mostraremos mais sobre as expectativas, os n\u00edveis de conforto e as preocupa\u00e7\u00f5es dos consumidores em rela\u00e7\u00e3o \u00e0 IA.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-cd08dda90280f28712afe1c70fff6f60\">\r\n            &#8220;Os consumidores est\u00e3o cada vez mais exigentes. A IA nas comunica\u00e7\u00f5es permite que as empresas aproveitem seus insights e informa\u00e7\u00f5es para responder instantaneamente aos clientes. Acho que, em compara\u00e7\u00e3o com o que temos hoje, em termos de casos de uso de atendimento ao cliente, come\u00e7aremos a ver a IA lidar com um volume 10 vezes maior do que j\u00e1 est\u00e1 lidando hoje.&#8221;        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/GLT-CEO-Laurinda-Pang@2x.png\" alt=\"Foto de Laurinda Pang\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-cd08dda90280f28712afe1c70fff6f60\">\r\n                        Laurinda Pang                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">CEO da Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Como as empresas est\u00e3o usando a IA nas comunica\u00e7\u00f5es com os clientes?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Muitas organiza\u00e7\u00f5es j\u00e1 est\u00e3o usando a intelig\u00eancia artificial para melhorar suas estrat\u00e9gias de comunica\u00e7\u00e3o. Veja a seguir alguns dos poss\u00edveis casos de uso e sua popularidade nos setores de sa\u00fade, servi\u00e7os financeiros, varejo e tecnologia.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/filter.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Entre todos os setores, cerca de 44% est\u00e3o usando <b>IA para personaliza\u00e7\u00e3o.<\/b>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/user-stack.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    47% de todos os setores j\u00e1 usam <b>IA para comunica\u00e7\u00f5es preditivas<\/b> para atender \u00e0s necessidades dos clientes\/pacientes.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/robot.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Nos setores de sa\u00fade e finan\u00e7as, mais de 50% afirmam usar <b>chatbots com IA<\/b> para fornecer respostas automatizadas.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/database-badge-check.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Em tecnologia, 59% est\u00e3o usando <b>IA para ajud\u00e1-los a analisar os dados dos clientes.<\/b>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/pin-map.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Cerca de 48% no varejo usam <b>IA para fornecer atualiza\u00e7\u00f5es em tempo real<\/b> sobre remessa e entrega.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/calendar.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Apenas 32% das empresas de sa\u00fade usam <b>IA para ajudar a agendar consultas.<\/b>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shopping-cart.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Menos de 38% dos entrevistados do setor de varejo implementaram <b>assistentes de compras com IA.<\/b>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n         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order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\"><\/p><h3 class=\"h3 mb-0\">Onde as empresas est\u00e3o investindo em comunica\u00e7\u00f5es com os clientes?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Pedimos aos l\u00edderes empresariais que identificassem os canais de comunica\u00e7\u00e3o emergentes que esperam usar nos pr\u00f3ximos 12 meses.<\/p><p>Quase <b>63% planejam adotar bots de voz com IA<\/b>, tornando-o o canal emergente mais popular. Cerca de 48% tamb\u00e9m planejam investir ou adotar recursos de bate-papo por v\u00eddeo.<\/p><p>60% dos entrevistados do setor de servi\u00e7os financeiros afirmam que investir\u00e3o em chatbots com IA, o que \u00e9 mais alto do que a m\u00e9dia de 45%.<\/p><p>Apenas 29% dos varejistas disseram que investiriam em outros aplicativos de mensagens, como o WhatsApp e o Messenger. Isso \u00e9 inferior \u00e0 m\u00e9dia de 42% dos setores que pesquisamos. Mas, conforme observado no in\u00edcio deste cap\u00edtulo, o varejo \u00e9 o setor com maior probabilidade de j\u00e1 usar esses outros aplicativos de mensagens.<\/p><p class=\"mb-0\">Apenas 4% de todos os l\u00edderes empresariais pesquisados disseram que n\u00e3o planejavam investir em nenhuma dessas oportunidades no pr\u00f3ximo ano. Esses resultados mostram que o mundo das comunica\u00e7\u00f5es digitais com os clientes est\u00e1 em constante evolu\u00e7\u00e3o, levando as empresas inovadoras a explorar novas oportunidades e a se manterem \u00e1geis.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Planos estrat\u00e9gicos para comunica\u00e7\u00f5es digitais em 2025<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p>No pr\u00f3ximo ano, <b>46% de todos os empres\u00e1rios com quem falamos planejam melhorar a forma como as comunica\u00e7\u00f5es se integram \u00e0s suas solu\u00e7\u00f5es de tecnologia<\/b>. E mais da metade afirma que j\u00e1 estar totalmente integrada. 43% dar\u00e1 prioridade \u00e0 ado\u00e7\u00e3o de tecnologias emergentes em 2025. Aqui est\u00e3o alguns achados adicionais:<\/p><p>\u2022 Os esfor\u00e7os de personaliza\u00e7\u00e3o e a otimiza\u00e7\u00e3o dos canais de comunica\u00e7\u00e3o existentes foram escolhidos em cerca de 40% das vezes.<br><span style=\"font-family: -apple-system, BlinkMacSystemFont, \" segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\">\u2022 Mais de 35% dos entrevistados planejam implementar mais IA e automa\u00e7\u00e3o em suas comunica\u00e7\u00f5es.<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, \" segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\">\u2022 Um total de 22% afirma que manter\u00e1 ou reduzir\u00e1 seus investimentos em comunica\u00e7\u00f5es.<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, \" segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\">\u2022 Os entrevistados do setor de sa\u00fade (25%) foram os mais propensos a indicar que reduziriam os investimentos. A mesma porcentagem de empresas de sa\u00fade planeja manter os investimentos. Menos de 3% de todos os outros setores disseram o mesmo.<\/span><\/p><p class=\"mb-0\">Esses resultados sugerem que a maioria das empresas estar\u00e1 procurando maneiras de aprimorar e melhorar suas comunica\u00e7\u00f5es em 2025. E por que n\u00e3o? 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             <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Pronto para enfrentar os desafios de comunica\u00e7\u00e3o e aproveitar as oportunidades?<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/plugs.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Unificando as comunica\u00e7\u00f5es                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    A Sinch d\u00e1 as ferramentas necess\u00e1rias para integrar os canais de comunica\u00e7\u00e3o com o cliente em qualquer aplicativo.<br><br \/>\r\nIsso inclui APIs para email, voz, verifica\u00e7\u00f5es, SMS\/MMS e canais avan\u00e7ados de mensagens.<br><br \/>\r\nAl\u00e9m do atendimento \u00e1gil e especializado da Sinch, nossas APIs e SDKs v\u00eam com documenta\u00e7\u00e3o clara, facilitando a cria\u00e7\u00e3o e o crescimento de suas pr\u00f3prias solu\u00e7\u00f5es.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/pt\/apis\/\" class=\"btn-arrow fs-sm \" title=\"Unificando as comunica\u00e7\u00f5es\" target=\"_blank\">Come\u00e7ar<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/ai.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Conhe\u00e7a as possibilidades de IA                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Como a intelig\u00eancia artificial pode aprimorar sua estrat\u00e9gia de comunica\u00e7\u00e3o?<br><br \/>\r\nA Sinch est\u00e1 liderando o caminho com solu\u00e7\u00f5es de IA mais inteligentes e seguras.<br><br \/>\r\nO que inclui ferramentas para ajud\u00e1-lo a realizar o trabalho com mais rapidez, combater fraudes e criar bots de voz e com IA de ponta.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/pt\/sinch-ai\/\" class=\"btn-arrow fs-sm \" title=\"Conhe\u00e7a as possibilidades de IA\" target=\"_blank\">Come\u00e7ar<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-stack-audio-video.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Crie experi\u00eancias mais ricas                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Seja um dos primeiros a adotar o RCS \u2014 a pr\u00f3xima grande novidade na forma de falar com o cliente.<br><br \/>\r\nD\u00ea vida \u00e0s suas mensagens e aumente a confian\u00e7a e o reconhecimento da marca.<br><br \/>\r\nDescubra o futuro usando o poder do RCS para oferecer experi\u00eancias semelhantes \u00e0s de aplicativos na caixa de entrada nativa do celular.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/pt\/apis\/mensagens\/rcs\/\" class=\"btn-arrow fs-sm \" title=\"Crie experi\u00eancias mais ricas\" target=\"_blank\">Come\u00e7ar<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":159435,"template":"","meta":{"_acf_changed":true},"class_list":["post-161401","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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