{"id":161394,"date":"2025-06-16T09:29:00","date_gmt":"2025-06-16T09:29:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161394"},"modified":"2026-08-01T02:43:53","modified_gmt":"2026-08-01T02:43:53","slug":"engajados","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/pt\/como-se-comunicar-com-clientes\/capitulo\/engajados\/","title":{"rendered":"Torne cada ponto de contato envolvente"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Experi\u00eancias do cliente envolventes em todos os canais de comunica\u00e7\u00e3o<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">As comunica\u00e7\u00f5es digitais com o cliente s\u00e3o essenciais para uma experi\u00eancia envolvente. Mas a aten\u00e7\u00e3o n\u00e3o \u00e9 dada \u2014 ela \u00e9 conquistada. Os especialistas da Sinch opinam sobre como maximizar seu marketing com campanhas promocionais que n\u00e3o s\u00e3o ignoradas.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w\" class=\"lazy-video-link\" data-lazy-video=\"vfIbJb0Vd6w\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\" alt=\"The state of customer communications - Pillar 1: Engaged\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/vfIbJb0Vd6w\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w\",\n    \"name\": \"The state of customer communications - Pillar 1: Engaged\",\n    \"description\": \"If it feels like customers and prospects are ignoring your messages, you\\u2019re not alone. But you\\u2019re not powerless either. The key is understanding why you\\u2019re getting ignored and what encourages interaction. In this video, we break down the first pillar of customer communication: keeping people engaged.\\n\\nDiscover an emerging mobile messaging protocol that can help your marketing campaigns stand out from the noise while increasing consumer trust. Get some details on RCS messages and find out why many people prefer them to other options.\\n\\nGet more in Chapter 2 of The state of customer communications:\\nhttps:\/\/s.sinch.com\/44xPyHC\\n\\n\\ud83c\\udfa5 This is the third video in our series covering highlights from the full report. Watch the entire series here: https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI&list=PLDWxiKsSIVPJcUp6nNuz958h2qlGl32sP\",\n    \"uploadDate\": \"2025-07-04T06:32:35+00:00\",\n    \"duration\": \"PT4M31S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Qual \u00e9 a melhor maneira de receber mensagens promocionais?<br>(Os entrevistados selecionaram at\u00e9 tr\u00eas canais)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"100\" data-chart-color=\"#5ba891\" data-chart-values=\"[&quot;77&quot;,&quot;31&quot;,&quot;17&quot;,&quot;15&quot;,&quot;9&quot;,&quot;9&quot;,&quot;6&quot;,&quot;3&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Email&quot;,&quot;Mensagens de texto (SMS, MMS, RCS)&quot;,&quot;Outros apps de mensagens (WhatsApp, Messenger, etc.)&quot;,&quot;Notifica\\u00e7\\u00f5es no app&quot;,&quot;DMs de redes sociais&quot;,&quot;Chamada telef\\u00f4nica&quot;,&quot;Notifica\\u00e7\\u00f5es push (no seu dispositivo\\\/navegador)&quot;,&quot;Outros - Escreva&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Quais canais os consumidores preferem para promo\u00e7\u00f5es?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Nossa pesquisa com consumidores em todo o mundo pediu que eles selecionassem at\u00e9 tr\u00eas canais para receber promo\u00e7\u00f5es das marcas.<\/p><p>O canal de e-mail testado e comprovado ficou em primeiro lugar, com quase 77%. No entanto, o e-mail marketing tem companhia. <\/p><p class=\"mb-0\"><b>Mais de 30% dos consumidores desejam receber mensagens de texto promocionais.<\/b> Outros canais de mensagens, como o WhatsApp e o Messenger, bem como mensagens no aplicativo, est\u00e3o se tornando mais comuns para a comunica\u00e7\u00e3o promocional. Sua empresa precisa encontrar a combina\u00e7\u00e3o de canais certa para sua base de clientes.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Prefer\u00eancias regionais para canais de envio de mensagens OTT            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"40\" data-chart-color=\"#5ba891\" data-chart-values=\"[&quot;30&quot;,&quot;17&quot;,&quot;3&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Regi\\u00f5es centrais&quot;,&quot;M\\u00e9dia&quot;,&quot;EUA consumidores&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Engajando consumidores em todo o mundo<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>O local onde seus clientes moram e trabalham pode influenciar as maneiras pelas quais eles querem se envolver com as marcas. Um bom exemplo disso inclui pa\u00edses onde canais de envio de mensagens over-the-top (<a href=\"https:\/\/sinch.com\/glossary\/ott-meaning\/\" target=\"_blank\" rel=\"noopener noreferrer\">OTT<\/a>) como o WhatsApp s\u00e3o populares.<\/p><p>Filtramos os resultados da pergunta anterior para incluir apenas os entrevistados de pa\u00edses considerados &#8220;regi\u00f5es centrais&#8221; para os usu\u00e1rios do WhatsApp:<\/p><p class=\"mb-0\">\u2022 \u00cdndia<br><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 Brasil<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 Reino Unido<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 Alemanha<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 M\u00e9xico<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 Singapura<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 Espanha<\/span><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"431\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Map-Channels-Global.png\" class=\"img-fluid\" alt=\"Image for \" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Map-Channels-Global.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Map-Channels-Global-300x200.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Map-Channels-Global-1024x681.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Map-Channels-Global-768x511.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><b>Quase 30% desses entrevistados selecionaram \u201cOutros apps de mensagens\u201d como uma op\u00e7\u00e3o preferida para promo\u00e7\u00f5es.<\/b> Isso em compara\u00e7\u00e3o a pouco mais de 3% dos consumidores dos EUA em nossa pesquisa. Mas tenha em mente: o <a href=\"https:\/\/sinch.com\/blog\/whatsapp-in-the-us-potential\/\" target=\"_blank\" rel=\"noopener noreferrer\">uso do WhatsApp nos Estados Unidos<\/a> est\u00e1 crescendo.<\/p><p class=\"mb-0\">Obtenha mais informa\u00e7\u00f5es sobre como <a href=\"https:\/\/sinch.com\/resources\/global-communication-channel-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">se conectar globalmente e se comunicar localmente<\/a> em nosso guia gratuito.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos consumidores da Gera\u00e7\u00e3o Z querem mensagens de texto promocionais.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">28%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos millennials e da Gera\u00e7\u00e3o Z querem promo\u00e7\u00f5es em apps de mensagens como o WhatsApp.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">5,5%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos baby boomers querem receber liga\u00e7\u00f5es \u2014 o menor \u00edndice de todas as gera\u00e7\u00f5es.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">80%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos baby boomers querem e-mails promocionais \u2014 o maior n\u00famero de todas as gera\u00e7\u00f5es.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Canais diferentes para gera\u00e7\u00f5es diferentes<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>A idade de seu p\u00fablico-alvo tamb\u00e9m pode ser crucial para uma estrat\u00e9gia de comunica\u00e7\u00e3o de marketing eficaz.<\/p><p>A Gera\u00e7\u00e3o Z, os nativos digitais, foi a mais propensa a escolher as mensagens de texto (41%). Mas a Gera\u00e7\u00e3o Z e os millennials tinham a mesma probabilidade de selecionar outros canais de mensagens, como o WhatsApp ou o Messenger (28%).<\/p><p>Apenas n\u00e3o fa\u00e7a suposi\u00e7\u00f5es. Os baby boomers (29%) eram um pouco mais propensos do que a Gera\u00e7\u00e3o X (26%) a escolher mensagens de texto, e ambos os grupos de adultos mais velhos eram os menos propensos a querer chamadas telef\u00f4nicas promocionais.\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                O que frustra voc\u00ea em rela\u00e7\u00e3o a mensagens promocionais?<br>(Os entrevistados selecionaram at\u00e9 tr\u00eas op\u00e7\u00f5es)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"50\" data-chart-color=\"#5996ff\" data-chart-values=\"[&quot;41&quot;,&quot;35&quot;,&quot;33&quot;,&quot;29&quot;,&quot;27&quot;,&quot;21&quot;,&quot;14&quot;,&quot;9&quot;,&quot;7&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;As mensagens s\\u00e3o muito frequentes\\\/excessivas&quot;,&quot;Receber mensagens que nunca solicitei&quot;,&quot;As mensagens s\\u00e3o irrelevantes para mim&quot;,&quot;As ofertas s\\u00e3o muito repetitivas&quot;,&quot;Marketing enganoso&quot;,&quot;As mensagens parecem invasivas ou irritantes&quot;,&quot;N\\u00e3o \\u00e9 poss\\u00edvel fazer perguntas\\\/obter suporte&quot;,&quot;As mensagens s\\u00e3o muito pouco frequentes&quot;,&quot;N\\u00e3o \\u00e9 poss\\u00edvel selecionar meu canal preferido&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Pontos problem\u00e1ticos das mensagens promocionais<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Est\u00e1 claro que, em 41% dos casos, as mensagens de marketing frequentes ou excessivas s\u00e3o o que mais frustra os consumidores. Mas essa n\u00e3o \u00e9 a \u00fanica maneira de irritar seus clientes com mensagens promocionais.<\/p><p>Cerca de um ter\u00e7o ou mais tamb\u00e9m citou mensagens indesejadas e irrelevantes como pontos problem\u00e1ticos. Mais de um quarto tem problemas com ofertas enganosas e repetitivas. A mensagem para as marcas \u00e9 clara&#8230;<\/p><p class=\"mb-0\"><b>Se voc\u00ea quer que os consumidores se engajem, n\u00e3o seja irritante<\/b>. Seja respeitoso, prestativo e agregue valor com seu marketing.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">58%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Ofertas de frete gr\u00e1tis<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">51%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Promo\u00e7\u00f5es de redu\u00e7\u00e3o de pre\u00e7o<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">43%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Pontos de fidelidade\/recompensas<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">C\u00f3digos de cupom<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Compre um e leve outro de gra\u00e7a<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">40%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Porcentagem de desconto<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Que tipos de promo\u00e7\u00f5es fazem com que os consumidores engajem?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Nossa pesquisa pediu aos consumidores que classificassem o quanto consideravam interessante uma variedade de ofertas promocionais t\u00edpicas. Receber um c\u00f3digo de cupom \u00e9 mais atraente do que uma oferta do tipo &#8220;compre um e leve outro gr\u00e1tis&#8221;? No fim das contas, eles empataram.<\/p><p>Destacamos os seis tipos de promo\u00e7\u00f5es que a pesquisa de consumo da Sinch revelou serem consideradas como \u201c<b>muito interessantes.<\/b>\u201d<\/p><p class=\"mb-0\">Presentes gratuitos com compras e acesso exclusivo a novos produtos e recursos foram considerados significativamente menos interessantes do que frete gr\u00e1tis e desconto no pre\u00e7o.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">O que torna as promo\u00e7\u00f5es de mensagens m\u00f3veis atraentes?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Embora as mensagens no celular tenham sido tradicionalmente usadas para conversas com familiares e amigos, elas se mostraram muito \u00fateis para mensagens informativas de empresas. <b>Agora, mais marcas est\u00e3o recorrendo \u00e0s mensagens de texto para entregar promo\u00e7\u00f5es personalizadas, relevantes e oportunas aos consumidores. <\/b><\/p><p class=\"mb-0\">Nossa pesquisa constatou que os consumidores escolheram esses quatro fatores como as principais formas de agregar valor com <a href=\"https:\/\/sinch.com\/pt\/blog\/sms-promocional\/\" target=\"_blank\" rel=\"noopener noreferrer\">mensagens de texto promocionais<\/a>:<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-bell.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    36% dizem que querem <b>atualiza\u00e7\u00f5es em tempo real<\/b> sobre pre\u00e7o e disponibilidade.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart-stack.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    27% querem receber <b>recomenda\u00e7\u00f5es de produtos relevantes<\/b> via texto.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-stack-text.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    24% querem a <b>possibilidade de fazer perguntas<\/b> sobre as promo\u00e7\u00f5es que recebem em um aplicativo de texto ou app de mensagens.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shopping-basket.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    18% dizem que querem <b>comprar ou personalizar<\/b> op\u00e7\u00f5es de produtos dentro do aplicativo de texto ou app de mensagens.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-sand-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Como voc\u00ea espera que as marcas personalizem as mensagens?<br>(Os entrevistados selecionaram todas as op\u00e7\u00f5es aplic\u00e1veis)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"50\" data-chart-color=\"#5ba891\" data-chart-values=\"[&quot;42&quot;,&quot;31&quot;,&quot;29&quot;,&quot;19&quot;,&quot;17&quot;,&quot;15&quot;,&quot;25&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Minhas prefer\\u00eancias&quot;,&quot;Nome e\\\/ou sobrenome&quot;,&quot;Meu hist\\u00f3rico de compras&quot;,&quot;Meus dados demogr\\u00e1ficos&quot;,&quot;Minha localiza\\u00e7\\u00e3o&quot;,&quot;Minha navega\\u00e7\\u00e3o no site&quot;,&quot;N\\u00e3o quero mensagens personalizadas&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Expectativas de personaliza\u00e7\u00e3o<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Talvez a maneira mais eficaz de tornar uma promo\u00e7\u00e3o mais relevante e envolvente seja por meio da personaliza\u00e7\u00e3o. Uma <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\" target=\"_blank\" rel=\"noopener noreferrer\">pesquisa separada da McKinsey &amp; Co.<\/a> constatou que mais de 70% dos consumidores esperam personaliza\u00e7\u00e3o das marcas.<\/p><p>Mas os consumidores tamb\u00e9m esperam mais do que apenas seu nome em uma mensagem de texto ou linha de assunto de e-mail. Eles querem uma experi\u00eancia promocional realmente personalizada.<\/p><p>\u00c9 por isso que <b>mais de 42% esperam que as promo\u00e7\u00f5es sejam personalizadas com base em suas prefer\u00eancias.<\/b> Outros 29% esperam que as empresas usem o hist\u00f3rico de compras para fazer promo\u00e7\u00f5es mais relevantes.<\/p><p class=\"mb-0\">Lembre-se de que quase 25% dos consumidores afirmam que preferem n\u00e3o receber mensagens de marketing personalizadas.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-8c52813e0f7294e181135883742fc6b5\">\r\n            \u201cNo fim das contas, o que voc\u00ea quer fazer \u00e9 garantir que voc\u00ea ofere\u00e7a uma experi\u00eancia muito personalizada aos seus clientes e que seja capaz de converter essa demanda em qualquer canal de comunica\u00e7\u00e3o digital que esteja usando. Os varejistas, por exemplo, precisam oferecer mensagens personalizadas com o RCS. Acho que o mais impactante \u00e9 vermos que os aumentos nas taxas de convers\u00e3o com o RCS para empresas s\u00e3o enormes.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Portrait-Jonathan-Bean.png\" alt=\"Foto de Jonathan Bean\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-8c52813e0f7294e181135883742fc6b5\">\r\n                        Jonathan Bean                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">CMO, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Que tipos de mensagens personalizadas s\u00e3o mais valiosas?<br>(Os entrevistados selecionaram at\u00e9 tr\u00eas)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"70\" data-chart-color=\"#5ba891\" data-chart-values=\"[&quot;54&quot;,&quot;28&quot;,&quot;24&quot;,&quot;24&quot;,&quot;16&quot;,&quot;16&quot;,&quot;13&quot;,&quot;11&quot;,&quot;10&quot;,&quot;8&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Programas de recompensas\\\/fidelidade&quot;,&quot;Recomenda\\u00e7\\u00f5es \\u00fateis de conte\\u00fado&quot;,&quot;Recomenda\\u00e7\\u00f5es de compra&quot;,&quot;Orienta\\u00e7\\u00e3o sobre o produto&quot;,&quot;Antecipa\\u00e7\\u00e3o de necessidades futuras&quot;,&quot;Mensagens de boas-vindas&quot;,&quot;Registro de conta&quot;,&quot;Comemora\\u00e7\\u00f5es de marcos pessoais&quot;,&quot;Nenhuma dessas op\\u00e7\\u00f5es&quot;,&quot;Visualizando meus dados pessoais&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Agregando valor com a personaliza\u00e7\u00e3o<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Entender como os consumidores se beneficiam das comunica\u00e7\u00f5es personalizadas revela maneiras de oferecer campanhas mais envolventes.<\/p><p>A pesquisa da Sinch constatou que quase <b>54% dos consumidores consideram as mensagens personalizadas de recompensa\/fidelidade como as mais valiosas.<\/b> Essas comunica\u00e7\u00f5es s\u00e3o pessoais por natureza, pois se relacionam diretamente com o que um cliente tem a ganhar.<\/p><p>Muitos consumidores tamb\u00e9m escolheram conte\u00fado \u00fatil personalizado de acordo com suas necessidades (28%), recomenda\u00e7\u00f5es de compra com base em suas prefer\u00eancias (24%) e orienta\u00e7\u00e3o personalizada sobre produtos (23%).<\/p><p class=\"mb-0\">O resultado final? Mensagens engajantes s\u00e3o muito mais do que inserir o nome de um cliente. <b>A personaliza\u00e7\u00e3o agrega valor quando tem um objetivo.<\/b><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                                                            <p class=\"text-uppercase section-caption\">Engajamento<\/p>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Compara\u00e7\u00e3o entre mensagens para celular<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Quando uma mensagem de marketing chega \u00e0 caixa de entrada nativa do celular de um cliente, que tipo de comunica\u00e7\u00e3o ele provavelmente achar\u00e1 mais envolvente? Pedimos aos participantes da pesquisa que escolhessem entre tr\u00eas textos diferentes sobre carrinhos abandonados:<br><br>1.\tUm SMS b\u00e1sico<br>2.\tUma mensagem MMS com uma imagem do produto<br>3.\tUma mensagem RCS com nome da marca, imagens e interatividade<\/p><p class=\"mb-0\">A mensagem RCS de carrinho abandonado com bot\u00f5es de chamada \u00e0 a\u00e7\u00e3o e nome da marca foi a vencedora com <b>54% dos consumidores<\/b> escolhendo-a como a mensagem que consideraram mais envolvente. A capacidade de fazer (ou concluir) compras no app de mensagens nativo de um cliente \u00e9 <a href=\"https:\/\/sinch.com\/pt\/blog\/estatisticas-do-rcs\/\" target=\"_blank\" rel=\"noopener noreferrer\">apenas uma de muitas maneiras<\/a> que o RCS est\u00e1 preparado para transformar as comunica\u00e7\u00f5es digitais com o cliente.\u00a0<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Handsets-SMS-MMS-RCS-Engaged.png\" alt=\"Image for Compara\u00e7\u00e3o entre mensagens para celular\">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                O que voc\u00ea prefere ao se inscrever para receber ofertas de uma loja?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;58&quot;,&quot;11&quot;,&quot;18&quot;,&quot;13&quot;]\" data-chart-colors=\"[&quot;#fada5a&quot;,&quot;#c8bdff&quot;,&quot;#fff194&quot;,&quot;#aeb7bd&quot;]\" data-chart-titles=\"[&quot;Quero escolher o melhor canal&quot;,&quot;Quero escolher mais de um canal&quot;,&quot;Para mim \\u00e9 indiferente&quot;,&quot;Eu n\\u00e3o me inscrevo para receber ofertas&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #fada5a\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>58%<\/span> Quero escolher o melhor canal            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #c8bdff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>11%<\/span> Quero escolher mais de um canal            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #fff194\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>18%<\/span> Para mim \u00e9 indiferente            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #aeb7bd\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>13%<\/span> Eu n\u00e3o me inscrevo para receber ofertas            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Varejo engajado<\/p><h3 class=\"h4 mb-0\">O poder de escolher o canal certo<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>A pesquisa da Sinch mostra que os consumidores querem selecionar seu canal de comunica\u00e7\u00e3o preferido quando optam por receber promo\u00e7\u00f5es dos varejistas.<\/p><p>Al\u00e9m dos quase 58% que querem escolher o melhor canal para as promo\u00e7\u00f5es de varejo, <b>1 em cada 10 consumidores tamb\u00e9m quer poder escolher mais de um canal.<\/b><\/p><p>As marcas mais bem-sucedidas sabem que enviar mensagens de marketing para os canais preferidos dos clientes aumenta muito a probabilidade de eles engajarem com a mensagem que recebem.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                As recomenda\u00e7\u00f5es de compras personalizadas do chatbot com IA de uma loja seriam \u00fateis?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;17&quot;,&quot;23&quot;,&quot;29&quot;,&quot;12&quot;,&quot;17&quot;]\" data-chart-colors=\"[&quot;#fada5a&quot;,&quot;#c8bdff&quot;,&quot;#fff194&quot;,&quot;#aeb7bd&quot;,&quot;#e6ebed&quot;]\" data-chart-titles=\"[&quot;Sim Muito \\u00fateis.&quot;,&quot;Sim Um pouco \\u00fateis.&quot;,&quot;Talvez. Se as recomenda\\u00e7\\u00f5es fizerem sentido.&quot;,&quot;N\\u00e3o \\u00c9 improv\\u00e1vel que elas ajudem.&quot;,&quot;N\\u00e3o N\\u00e3o quero recomenda\\u00e7\\u00f5es da IA.&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #fada5a\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>17%<\/span> Sim Muito \u00fateis.            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #c8bdff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>23%<\/span> Sim Um pouco \u00fateis.            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #fff194\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>29%<\/span> Talvez. Se as recomenda\u00e7\u00f5es fizerem sentido.            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #aeb7bd\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>12%<\/span> N\u00e3o \u00c9 improv\u00e1vel que elas ajudem.            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #e6ebed\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>17%<\/span> N\u00e3o N\u00e3o quero recomenda\u00e7\u00f5es da IA.            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Engajamento com intelig\u00eancia artificial no varejo<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Embora quase 40% dos consumidores desta pesquisa tenham indicado que talvez n\u00e3o se sentissem \u00e0 vontade para discutir suas prefer\u00eancias pessoais com um chatbot com IA, eles pareciam abertos \u00e0 ideia de recomenda\u00e7\u00f5es personalizadas.<\/p><p>Um total de<b> 42% achava que as recomenda\u00e7\u00f5es de IA seriam pelo menos um pouco \u00fateis.<\/b> Outros 29% acreditam que elas seriam \u00fateis, desde que as recomenda\u00e7\u00f5es fizessem sentido.<\/p><p class=\"mb-0\">Ao todo, mais de 70% das pessoas est\u00e3o dispostas a interagir com um assistente de compras com IA criado para o varejo.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Voc\u00ea interagiria com um chatbot de IA do seu provedor de servi\u00e7os de sa\u00fade?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;35&quot;,&quot;40&quot;,&quot;25&quot;]\" data-chart-colors=\"[&quot;#5996ff&quot;,&quot;#aeb7bd&quot;,&quot;#8f9aa1&quot;]\" data-chart-titles=\"[&quot;Sim&quot;,&quot;N\\u00e3o&quot;,&quot;N\\u00e3o tenho certeza&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #5996ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>35%<\/span> Sim            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #aeb7bd\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>40%<\/span> N\u00e3o            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #8f9aa1\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>25%<\/span> N\u00e3o tenho certeza            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Engajamento com intelig\u00eancia artificial no setor de sa\u00fade<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Enquanto 35% das pessoas se sentiriam confort\u00e1veis para interagir com um chatbot de IA de um provedor de servi\u00e7os de sa\u00fade, 40% n\u00e3o se sentem confort\u00e1veis e 25% n\u00e3o t\u00eam certeza.<\/p><p>Nosso estudo descobriu que esses s\u00e3o os principais motivos pelos quais as pessoas hesitam em engajar com a IA no setor de sa\u00fade:<\/p><p class=\"mb-0\">1. N\u00e3o confio na precis\u00e3o (64%)<br>2. Parece muito impessoal (43%)<br>3. Preocupo-me com a privacidade (40%)<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Voc\u00ea usaria um chatbot de IA que desse recomenda\u00e7\u00f5es financeiras personalizadas?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;36&quot;,&quot;43&quot;,&quot;21&quot;]\" data-chart-colors=\"[&quot;#5ba891&quot;,&quot;#d3d9de&quot;,&quot;#8f9aa1&quot;]\" data-chart-titles=\"[&quot;Sim&quot;,&quot;N\\u00e3o&quot;,&quot;N\\u00e3o tenho certeza&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #5ba891\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>36%<\/span> Sim            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #d3d9de\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>43%<\/span> N\u00e3o            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #8f9aa1\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>21%<\/span> N\u00e3o tenho certeza            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Engajamento com intelig\u00eancia artificial em servi\u00e7os financeiros<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Os consumidores tiveram uma rea\u00e7\u00e3o semelhante ao conceito de interagir com um chatbot com IA de sua institui\u00e7\u00e3o financeira ou de uma marca de finan\u00e7as pessoais.<\/p><p>Enquanto 36% se sentiriam confort\u00e1veis em receber aconselhamento financeiro de um chatbot com IA, 43% n\u00e3o se sentiriam e cerca de 21% n\u00e3o t\u00eam certeza.<\/p><p class=\"mb-0\">No entanto, as opini\u00f5es dos consumidores sobre a IA est\u00e3o mudando rapidamente \u00e0 medida que essas intera\u00e7\u00f5es se tornam cada vez mais parte normal da vida cotidiana.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Voc\u00ea deseja ou espera mensagens personalizadas com orienta\u00e7\u00f5es de empresas do setor de sa\u00fade?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;50&quot;,&quot;17&quot;,&quot;33&quot;]\" data-chart-colors=\"[&quot;#5996ff&quot;,&quot;#aeb7bd&quot;,&quot;#a3c8ff&quot;]\" data-chart-titles=\"[&quot;Sim&quot;,&quot;N\\u00e3o&quot;,&quot;Somente se solicitado&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #5996ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>50%<\/span> Sim            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #aeb7bd\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>17%<\/span> N\u00e3o            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #a3c8ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>33%<\/span> Somente se solicitado            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Sa\u00fade engajada<\/p><h3 class=\"h4 mb-0\">Orienta\u00e7\u00e3o personalizada<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>As empresas do setor de sa\u00fade precisam manter os pacientes e clientes engajados entre as consultas com provedores e especialistas.<\/p><p>Quase metade dos consumidores espera que essas comunica\u00e7\u00f5es sejam personalizadas de acordo com suas pr\u00f3prias situa\u00e7\u00f5es e necessidades de sa\u00fade. <\/p><p>Cerca de um ter\u00e7o disse que s\u00f3 quer receber aconselhamento personalizado por meio de comunica\u00e7\u00f5es de sa\u00fade se isso for especificamente solicitado.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Conte\u00fado de newsletter por e-mail<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">32%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Mensagens no app<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">23%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Dicas r\u00e1pidas por texto ou apps de mensagens<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">18%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Webinars e\/ou question\u00e1rios interativos<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Servi\u00e7os financeiros engajados<\/p><h3 class=\"h4 mb-0\">Fornecendo conselhos<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Assim como no setor de sa\u00fade, quase <b>metade dos consumidores deseja que as marcas financeiras entreguem comunica\u00e7\u00f5es personalizadas<\/b> com base em suas situa\u00e7\u00f5es e necessidades. Mas quais s\u00e3o as melhores maneiras de interagir com os clientes e fornecer essa orienta\u00e7\u00e3o?<\/p><p>De acordo com nossa pesquisa, 41% das pessoas querem conselhos a partir de conte\u00fado em newsletters por e-mail. No entanto, cerca de um ter\u00e7o deseja mensagens no aplicativo, e 23% escolheriam dicas r\u00e1pidas enviadas por texto ou outro app de mensagens.<\/p><p class=\"mb-0\">Quase 18% est\u00e3o interessados em webinars ou question\u00e1rios interativos que ajudem a educ\u00e1-los sobre finan\u00e7as pessoais.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-5 py-7 p-md-9 justify-content-lg-center rounded-lg bg- bg-light-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 gx-lg-7 gx-md-6 \">\r\n\r\n                                            <div class=\"col-md-6 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\" class=\"lazy-video-link\" data-lazy-video=\"wZULSog5JLI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" alt=\"Learn how Courir achieved 137% ROI with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/wZULSog5JLI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\",\n    \"name\": \"Learn how Courir achieved 137% ROI with RCS\",\n    \"description\": \"Courir is one of Europe's leading footwear retailers with over 350 stores. For more than eight years, they have been working with Sinch to drive sales through innovative mobile messaging. Their latest experiment? RCS.\\n\\nRead the full story here: https:\/\/sinch.com\/customer-stories\/courir-steps-up-sales-with-innovative-messaging\/\\n\\nCourir leveraged Rich Communication Services (RCS) messaging to boost back-to-school sales, achieving a 137% return on investment. Their RCS campaign, implemented with the help of Sinch, significantly improved click-through rates and website traffic compared to previous years. The campaign\\u2019s success is attributed to a personalized customer experience, a strong call to action, and a collaborative partnership with Sinch.\\n\\nHighlights:\\n- 137% ROI: Courir achieved a remarkable 137% return on investment from their RCS back-to-school campaign.\\n- 74% Read Rate: The RCS messages boasted a high 74% read rate, demonstrating strong engagement.\\n- 8x Higher Redirects: The campaign generated eight times more website redirects than previous years\\u2019 efforts.\\n- Collaborative Partnership: Courir highlights the value of their collaborative relationship with Sinch for campaign optimization.\\nFuture Growth: Courir anticipates further growth with RCS expansion to iOS devices with iOS 18.1.\\n\\n#RCS\",\n    \"uploadDate\": \"2024-11-26T21:39:00+00:00\",\n    \"duration\": \"PT3M51S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    \r\n                    <div class=\"col-md-6 order-1 order-md-1\">\r\n                                                    <p class=\"text-uppercase section-caption\">Case do cliente<\/p>\r\n                        \r\n                        <h3 class=\"h4 mb-3 mb-lg-4\">Engajamento de clientes de loja de cal\u00e7ados com campanhas RCS<\/h3>\r\n\r\n                        <p>A Courir, varejista europeia de cal\u00e7ados, testou todos os tipos de campanhas de marketing m\u00f3vel. Eles obtiveram alguns de seus melhores resultados com o RCS.<\/p><p class=\"mb-0\">Assista ao v\u00eddeo para ver como a estrat\u00e9gia de comunica\u00e7\u00e3o digital dessa marca evoluiu de um SMS b\u00e1sico para uma experi\u00eancia muito mais rica. Essa transforma\u00e7\u00e3o da mensagem de texto promocional levou a um <b>ROI de 137%<\/b> gra\u00e7as a uma experi\u00eancia mais envolvente.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Pronto para enfrentar os desafios de comunica\u00e7\u00e3o e aproveitar as oportunidades?<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-user.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Envio de mensagens personalizadas                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    O <a href=\"https:\/\/sinch.com\/pt\/engage\/\" target=\"_blank\">Sinch Engage<\/a> facilita a entrega de campanhas de envio de mensagens multicanal que n\u00e3o podem ser ignoradas.<br><br \/>\r\nImpulsione sua infraestrutura de tecnologia com integra\u00e7\u00f5es nativas de envio de mensagens com softwares como Salesforce, HubSpot e Shopify.<br><br \/>\r\nO Sinch Engage capacita o marketing, as vendas, o suporte e at\u00e9 mesmo as comunica\u00e7\u00f5es internas.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/pt\/engage\/\" class=\"btn-arrow fs-sm \" title=\"Envio de mensagens personalizadas\" target=\"_blank\">Come\u00e7ar<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                E-mail marketing                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Precisa de um provedor de servi\u00e7os de e-mail (ESP) criado para proporcionar experi\u00eancias envolventes na caixa de entrada?<br><br \/>\r\nO <a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\">Sinch Mailjet<\/a> ajuda os remetentes a entregar belas campanhas de e-mail. Al\u00e9m disso, tamb\u00e9m vem com ferramentas poderosas.<br><br \/>\r\nUse as vantagens do Kit de Marca da Mailjet, um assistente de IA, personaliza\u00e7\u00e3o f\u00e1cil e muito mais.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailjet.com\/\" class=\"btn-arrow fs-sm \" title=\"E-mail marketing\" target=\"_blank\">Come\u00e7ar<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Engajamento &#8220;DIY&#8221; do cliente                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Deseja criar sua pr\u00f3pria solu\u00e7\u00e3o para engajar clientes e leads?<br \/>\r\n<br \/>\r\nA <a href=\"https:\/\/sinch.com\/pt\/?post_type=apis&amp;p=162186\" target=\"_blank\">Conversation API<\/a> da Sinch \u00e9 f\u00e1cil de integrar, otimizada para v\u00e1rios canais de envio de mensagens e permite a comunica\u00e7\u00e3o bidirecional com os clientes.<br \/>\r\nCrie relacionamentos mais s\u00f3lidos e uma melhor experi\u00eancia m\u00f3vel.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/pt\/?post_type=apis&#038;p=162186\" class=\"btn-arrow fs-sm \" title=\"Engajamento \"DIY\" do cliente\" target=\"_blank\">Come\u00e7ar<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":159532,"template":"","meta":{"_acf_changed":true},"class_list":["post-161394","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engajamento do cliente e comunica\u00e7\u00f5es digitais - Sinch<\/title>\n<meta name=\"description\" content=\"Explore os resultados das pesquisas com consumidores para saber por que as pessoas se engajam com campanhas e comunica\u00e7\u00f5es de marketing. 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