{"id":161394,"date":"2025-06-16T09:29:00","date_gmt":"2025-06-16T09:29:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161394"},"modified":"2026-02-02T05:08:05","modified_gmt":"2026-02-02T05:08:05","slug":"engajados","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/pt\/como-se-comunicar-com-clientes\/capitulo\/engajados\/","title":{"rendered":"Torne cada ponto de contato atraente"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Experi\u00eancias envolventes para os clientes em todos os canais de comunica\u00e7\u00e3o<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p class=\"mb-0\">As comunica\u00e7\u00f5es digitais com o cliente s\u00e3o essenciais para uma experi\u00eancia envolvente. Mas a aten\u00e7\u00e3o n\u00e3o \u00e9 dada \u2014 ela \u00e9 conquistada. Os especialistas da Sinch opinam sobre como maximizar seu marketing com campanhas promocionais que n\u00e3o s\u00e3o ignoradas.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w\" class=\"lazy-video-link\" data-lazy-video=\"vfIbJb0Vd6w\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\" alt=\"The state of customer communications - Pillar 1: Engaged\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/vfIbJb0Vd6w\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w\",\n    \"name\": \"The state of customer communications - Pillar 1: Engaged\",\n    \"description\": \"If it feels like customers and prospects are ignoring your messages, you\\u2019re not alone. But you\\u2019re not powerless either. The key is understanding why you\\u2019re getting ignored and what encourages interaction. In this video, we break down the first pillar of customer communication: keeping people engaged.\\n\\nDiscover an emerging mobile messaging protocol that can help your marketing campaigns stand out from the noise while increasing consumer trust. Get some details on RCS messages and find out why many people prefer them to other options.\\n\\nGet more in Chapter 2 of The state of customer communications:\\nhttps:\/\/s.sinch.com\/44xPyHC\\n\\n\\ud83c\\udfa5 This is the third video in our series covering highlights from the full report. 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Um bom exemplo disso s\u00e3o os pa\u00edses onde o WhatsApp \u00e9 popular.<\/p><p>Filtramos os resultados da pergunta anterior para incluir apenas os entrevistados de pa\u00edses considerados &#8220;regi\u00f5es centrais&#8221; para os usu\u00e1rios do WhatsApp:<\/p><p class=\"mb-0\">\u2022 \u00cdndia<br><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Brasil<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Reino Unido<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Alemanha<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 M\u00e9xico<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Singapura<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Espanha<\/span><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648.5\" height=\"431.5\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Map-Channels-Global.png\" alt=\"Image for \">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><b>Quase 30% desses entrevistados selecionaram &#8220;Outros aplicativos de mensagens&#8221; como a op\u00e7\u00e3o preferida para receber promo\u00e7\u00f5es.<\/b>  Isso se compara a pouco mais de 3% dos consumidores dos EUA em nossa pesquisa. Mas tenha em mente que <a href=\"https:\/\/sinch.com\/blog\/whatsapp-in-the-us-potential\/\" target=\"_blank\" rel=\"noopener noreferrer\">o WhatsApp nos Estados Unidos<\/a> est\u00e1 crescendo.<\/p><p class=\"mb-0\">Obtenha mais informa\u00e7\u00f5es sobre como <a href=\"https:\/\/sinch.com\/resources\/global-communication-channel-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">se conectar globalmente e se comunicar localmente<\/a> em nosso guia gratuito.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dos consumidores da Gera\u00e7\u00e3o Z querem mensagens de texto promocionais.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">28%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dos millennials e da Gera\u00e7\u00e3o Z querem promo\u00e7\u00f5es em aplicativos de mensagens como o WhatsApp.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">5.5%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dos baby boomers querem receber liga\u00e7\u00f5es \u2014 o menor \u00edndice de todas as gera\u00e7\u00f5es.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">80%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dos baby boomers querem emails promocionais \u2014 o maior n\u00famero de todas as gera\u00e7\u00f5es.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Canais diferentes para gera\u00e7\u00f5es diferentes<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>A idade de seu p\u00fablico-alvo tamb\u00e9m pode ser crucial para uma estrat\u00e9gia de comunica\u00e7\u00e3o de marketing eficaz.<\/p><p>A Gera\u00e7\u00e3o Z, os nativos digitais, foi a mais propensa a escolher as mensagens de texto (41%). Mas a Gera\u00e7\u00e3o Z e os millennials tinham a mesma probabilidade de selecionar outros canais de mensagens, como o WhatsApp ou o Messenger (28%).<\/p><p>Apenas n\u00e3o fa\u00e7a suposi\u00e7\u00f5es. Os baby boomers (29%) s\u00e3o um pouco mais propensos do que a Gera\u00e7\u00e3o X (26%) a escolher mensagens de texto, e ambos os grupos de adultos mais velhos s\u00e3o os menos propensos a querer chamadas telef\u00f4nicas promocionais.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfODM2YmRlOGVjNmVhMTU5Yjc2YmM0MDdmN2FiYWUxMjM\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfODM2YmRlOGVjNmVhMTU5Yjc2YmM0MDdmN2FiYWUxMjM() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfODM2YmRlOGVjNmVhMTU5Yjc2YmM0MDdmN2FiYWUxMjM\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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Mas essa n\u00e3o \u00e9 a \u00fanica maneira de irritar seus clientes com mensagens promocionais.<\/p><p>Cerca de um ter\u00e7o ou mais tamb\u00e9m citou mensagens indesejadas e irrelevantes como pontos problem\u00e1ticos. Mais de um quarto tem problemas com ofertas enganosas e repetitivas. A mensagem para as marcas \u00e9 clara&#8230;<\/p><p class=\"mb-0\"><b>&#8230; se voc\u00ea quiser que consumidores engajados, n\u00e3o seja chato<\/b>. Seja respeitoso, prestativo e agregue valor com sua mensagem.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">58%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Frete gr\u00e1tis<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">51%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Desconto no pre\u00e7o<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">43%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Pontos de fidelidade\/pr\u00eamios<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">C\u00f3digos de desconto<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Compre um e leve outro de gra\u00e7a<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">40%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Porcentagem de desconto<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Que tipos de promo\u00e7\u00f5es fazem com que os consumidores engajem?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Nossa pesquisa pediu aos consumidores que classificassem o quanto achavam interessante uma variedade de mensagens de promo\u00e7\u00e3o. Um c\u00f3digo de desconto \u00e9 mais atraente do que uma oferta do tipo &#8220;compre um e leve outro gr\u00e1tis&#8221;? No fim das contas, eles empataram.<\/p><p>Destacamos os seis tipos de promo\u00e7\u00f5es que a pesquisa de consumo da Sinch revelou serem consideradas &amp;quot;<b>muito interessantes<\/b>&amp;quot;.<\/p><p class=\"mb-0\">Presentes gratuitos com compras e acesso exclusivo a novos produtos e recursos foram considerados significativamente menos interessantes do que frete gr\u00e1tis e desconto no pre\u00e7o.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">O que torna as promo\u00e7\u00f5es de mensagens m\u00f3veis atraentes?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Embora as mensagens no celular tenham sido tradicionalmente usadas para conversas com familiares e amigos, elas se mostraram muito \u00fateis para mensagens informativas de empresas.  <b>Agora, mais marcas est\u00e3o recorrendo \u00e0s mensagens de texto para oferecer promo\u00e7\u00f5es personalizadas, relevantes e oportunas aos consumidores.  <\/b><\/p><p class=\"mb-0\">Nossa pesquisa constatou que os consumidores escolheram esses quatro fatores como as principais formas de agregar valor aos <a href=\"https:\/\/sinch.com\/pt\/blog\/sms-promocional\/\" target=\"_blank\" rel=\"noopener noreferrer\">textos promocionais<\/a>:<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-bell.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    36% dizem que querem <b>atualiza\u00e7\u00f5es em tempo real<\/b> sobre pre\u00e7o e disponibilidade.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart-stack.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    27% querem receber <b>recomenda\u00e7\u00f5es de produtos relevantes<\/b> via texto.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-stack-text.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    24% querem ter a <b>possibilidade de fazer perguntas<\/b> sobre as promo\u00e7\u00f5es que recebem em um aplicativo de mensagens ou de texto.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shopping-basket.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    18% dizem que querem <b>comprar ou personalizar<\/b> op\u00e7\u00f5es de produtos no aplicativo de mensagens ou de texto.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-sand-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                  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  \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Expectativas de personaliza\u00e7\u00e3o<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Talvez a maneira mais eficaz de tornar uma promo\u00e7\u00e3o mais relevante e envolvente seja por meio da personaliza\u00e7\u00e3o. <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\" target=\"_blank\" rel=\"noopener noreferrer\">Uma pesquisa<\/a> da McKinsey &amp;amp; Co. constatou que mais de 70% dos consumidores esperam personaliza\u00e7\u00e3o das marcas.<\/p><p>Mas os consumidores tamb\u00e9m esperam mais do que apenas seu nome em uma mensagem de texto ou linha de assunto de email. Eles querem uma experi\u00eancia promocional realmente personalizada.<\/p><p>\u00c9 por isso que <b>mais de 42% esperam que as promo\u00e7\u00f5es sejam personalizadas com base em suas prefer\u00eancias<\/b>. Outros 29% esperam que as empresas usem o hist\u00f3rico de compras para fazer promo\u00e7\u00f5es mais relevantes.<\/p><p class=\"mb-0\">Lembre-se de que quase 25% dos consumidores afirmam que preferem n\u00e3o receber mensagens de marketing personalizadas.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-7c40dd2289d001db158e6fd8d3c16745\">\r\n            &#8220;No fim das contas, voc\u00ea quer garantir uma experi\u00eancia bem personalizada aos seus clientes em qualquer canal de comunica\u00e7\u00e3o que eles usem. Os varejistas, por exemplo, precisam oferecer mensagens personalizadas com o RCS. Acho que o mais impactante \u00e9 ver como as taxas de convers\u00e3o com o RCS for Business est\u00e3o aumentando.&#8221;        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Portrait-Jonathan-Bean.png\" alt=\"Foto de Jonathan Bean\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-7c40dd2289d001db158e6fd8d3c16745\">\r\n                        Jonathan Bean                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">CMO, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMjJhZmJmNWFlYzE2MDllZjk0NDlkZWM0MjE2YzEzNWY\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMjJhZmJmNWFlYzE2MDllZjk0NDlkZWM0MjE2YzEzNWY() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMjJhZmJmNWFlYzE2MDllZjk0NDlkZWM0MjE2YzEzNWY\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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mais valiosas.<\/b> Essas mensagens s\u00e3o pessoais por natureza, pois aportam o que o cliente tem a ganhar.<\/p><p>Muitos consumidores tamb\u00e9m escolheram conte\u00fado \u00fatil personalizado de acordo com suas necessidades (28%), recomenda\u00e7\u00f5es de compra com base em suas prefer\u00eancias (24%) e orienta\u00e7\u00e3o personalizada sobre produtos (23%).<\/p><p class=\"mb-0\">O resultado final? 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Pedimos aos participantes da pesquisa que escolhessem entre tr\u00eas textos diferentes sobre carrinhos abandonados:<br><br>1. Um SMS b\u00e1sico<br>2. Uma mensagem MMS com uma imagem do produto<br>3. Uma mensagem RCS com nome da marca, imagens e interatividade<\/p><p class=\"mb-0\">A mensagem RCS de carrinho abandonado com bot\u00f5es de CTA e nome da marca foi a vencedora, com <b>54% dos consumidores<\/b> escolhendo-a como a mensagem que consideraram mais envolvente. 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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Engajamento com a IA no setor de sa\u00fade<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Enquanto 35% das pessoas se sentiriam \u00e0 vontade para interagir com um chatbot com IA de um provedor de servi\u00e7os de sa\u00fade, 40% n\u00e3o se sentem \u00e0 vontade e 25% n\u00e3o t\u00eam certeza sobre como reagiriam.<\/p><p>Nosso estudo descobriu que esses s\u00e3o os principais motivos pelos quais as pessoas hesitam em engajar com a IA no setor de sa\u00fade:<\/p><p class=\"mb-0\">1. N\u00e3o confio na precis\u00e3o (64%)<br>2. Parece muito impessoal (43%)<br>3. 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pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Envolvimento com intelig\u00eancia artificial em servi\u00e7os financeiros<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Os consumidores tiveram uma rea\u00e7\u00e3o semelhante ao conceito de interagir com um chatbot com IA de sua institui\u00e7\u00e3o financeira ou de uma marca de finan\u00e7as pessoais.<\/p><p>Enquanto 36% se sentiriam confort\u00e1veis em receber aconselhamento financeiro de um chatbot com IA, 43% n\u00e3o se sentiriam e cerca de 21% n\u00e3o t\u00eam certeza.<\/p><p class=\"mb-0\">No entanto, as opini\u00f5es dos consumidores sobre a IA est\u00e3o mudando rapidamente \u00e0 medida que essas intera\u00e7\u00f5es se tornam cada vez mais parte normal da vida cotidiana.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock 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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Sa\u00fade engajada<\/p><h3 class=\"h3 mb-0\">Orienta\u00e7\u00e3o personalizada<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>As empresas do setor de sa\u00fade precisam manter os pacientes e clientes engajados entre as consultas com m\u00e9dicos e especialistas.<\/p><p>Quase metade dos consumidores espera que essas comunica\u00e7\u00f5es sejam personalizadas de acordo com suas pr\u00f3prias situa\u00e7\u00f5es e necessidades de sa\u00fade.  <\/p><p>Cerca de um ter\u00e7o disse que s\u00f3 quer receber aconselhamento personalizado por meio de comunica\u00e7\u00f5es de sa\u00fade se isso for especificamente solicitado.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Conte\u00fado das newsletters<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">32%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Mensagens no app da empresa<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">23%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Dicas r\u00e1pidas por meio de aplicativos de texto ou de mensagens<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">18%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Webinars e\/ou question\u00e1rios interativos<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Servi\u00e7os financeiros engajados<\/p><h3 class=\"h3 mb-0\">Presta\u00e7\u00e3o de consultoria<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Assim como no setor de sa\u00fade, quase <b>metade dos consumidores deseja que as marcas financeiras mandem mensagens personalizadas<\/b> com base em suas situa\u00e7\u00f5es e necessidades. Mas quais s\u00e3o as melhores maneiras de interagir com os clientes e fornecer essa orienta\u00e7\u00e3o?<\/p><p>De acordo com nossa pesquisa, 41% das pessoas querem conselhos de conte\u00fado por meio de newletters por email. No entanto, cerca de um ter\u00e7o deseja mensagens no aplicativo, e 23% escolheriam dicas r\u00e1pidas enviadas por texto ou outro aplicativo de mensagens.<\/p><p class=\"mb-0\">Quase 18% est\u00e3o interessados em webinars ou question\u00e1rios interativos que ajudem a educ\u00e1-los sobre finan\u00e7as pessoais.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-3 py-7 p-md-9 justify-content-lg-center rounded-lg bg-light-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 \">\r\n\r\n                                            <div class=\"col-md-6 col-lg-7 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\" class=\"lazy-video-link\" data-lazy-video=\"wZULSog5JLI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" alt=\"Learn how Courir achieved 137% ROI with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/wZULSog5JLI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\",\n    \"name\": \"Learn how Courir achieved 137% ROI with RCS\",\n    \"description\": \"Courir is one of Europe's leading footwear retailers with over 350 stores. For more than eight years, they have been working with Sinch to drive sales through innovative mobile messaging. Their latest experiment? RCS.\\n\\nRead the full story here: https:\/\/sinch.com\/customer-stories\/courir-steps-up-sales-with-innovative-messaging\/\\n\\nCourir leveraged Rich Communication Services (RCS) messaging to boost back-to-school sales, achieving a 137% return on investment. Their RCS campaign, implemented with the help of Sinch, significantly improved click-through rates and website traffic compared to previous years. The campaign\\u2019s success is attributed to a personalized customer experience, a strong call to action, and a collaborative partnership with Sinch.\\n\\nHighlights:\\n- 137% ROI: Courir achieved a remarkable 137% return on investment from their RCS back-to-school campaign.\\n- 74% Read Rate: The RCS messages boasted a high 74% read rate, demonstrating strong engagement.\\n- 8x Higher Redirects: The campaign generated eight times more website redirects than previous years\\u2019 efforts.\\n- Collaborative Partnership: Courir highlights the value of their collaborative relationship with Sinch for campaign optimization.\\nFuture Growth: Courir anticipates further growth with RCS expansion to iOS devices with iOS 18.1.\\n\\n#RCS\",\n    \"uploadDate\": \"2024-11-26T21:39:00+00:00\",\n    \"duration\": \"PT3M51S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 col-lg-5 order-1 order-md-1 pe-1 pe-md-6 pe-lg-7\">\r\n                                                    <p class=\"text-uppercase section-caption\">Case do cliente<\/p>\r\n                        \r\n                        <h2 class=\"h5 mb-3 mb-lg-4\">Engajamento de clientes de loja de cal\u00e7ados com campanhas RCS<\/h2>\r\n\r\n                        <p>A Courir, varejista europeia de cal\u00e7ados, testou todos os tipos de campanhas de marketing para celular. Eles obtiveram alguns de seus melhores resultados com o RCS.<\/p><p class=\"mb-0\">Assista ao v\u00eddeo para ver como a estrat\u00e9gia de comunica\u00e7\u00e3o digital dessa marca evoluiu de um SMS b\u00e1sico para uma experi\u00eancia muito mais rica. Essa transforma\u00e7\u00e3o da mensagem de texto promocional levou a um <b>ROI de 137%<\/b> gra\u00e7as a uma experi\u00eancia mais envolvente.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Pronto para enfrentar os desafios de comunica\u00e7\u00e3o e aproveitar as oportunidades?<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-user.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Mensagens personalizadas                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <a href=\"https:\/\/sinch.com\/pt\/engage\/\" target=\"_blank\">Sinch Engage<\/a> ajuda no envio de mensagens em v\u00e1rios canais e que v\u00e3o chamar a aten\u00e7\u00e3o.<br><br \/>\r\nAumente suas op\u00e7\u00f5es de tecnologia com integra\u00e7\u00f5es de mensagens nativas com programas como Salesforce, HubSpot e Shopify.<br><br \/>\r\nCom a Sinch Engage voc\u00ea faz marketing, vende e d\u00e1 atendimento \u2014 at\u00e9 mesmo as comunica\u00e7\u00f5es internas.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/engage\/\" class=\"btn-arrow fs-sm \" title=\"Mensagens personalizadas\" target=\"_blank\">Come\u00e7ar<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Email marketing                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Precisa de um provedor de servi\u00e7os de email (ESP) criado para proporcionar experi\u00eancias envolventes na caixa de entrada?<br><br \/>\r\n<a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\">Sinch Mailjet <\/a>ajuda os remetentes a criar belas campanhas de email. Al\u00e9m disso, ela tamb\u00e9m vem com ferramentas avan\u00e7adas.<br><br \/>\r\nUse as vantagens do Kit de Marca da Mailjet, um assistente de IA, personaliza\u00e7\u00e3o f\u00e1cil e muito mais.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailjet.com\/\" class=\"btn-arrow fs-sm \" title=\"Email marketing\" target=\"_blank\">Come\u00e7ar<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Engajamento &#8220;DIY&#8221; do cliente                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Deseja criar sua pr\u00f3pria solu\u00e7\u00e3o para engajar clientes e leads?<br \/>\r\n<br \/>\r\nA <a href=\"https:\/\/sinch.com\/apis\/messaging\/conversation-api\/\" target=\"_blank\">Conversation API<\/a> da Sinch \u00e9 f\u00e1cil de integrar, otimizada para v\u00e1rios canais de mensagens e permite a comunica\u00e7\u00e3o entre empresa e clientes.<br \/>\r\nCrie relacionamentos mais s\u00f3lidos e uma melhor experi\u00eancia m\u00f3vel.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/apis\/messaging\/conversation-api\/\" class=\"btn-arrow fs-sm \" title=\"Engajamento \"DIY\" do cliente\" target=\"_blank\">Come\u00e7ar<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":159536,"template":"","meta":{"_acf_changed":true},"class_list":["post-161394","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engajando o cliente nas comunica\u00e7\u00f5es digitais - Sinch<\/title>\n<meta name=\"description\" content=\"Explore os resultados das pesquisas com consumidores para saber por que as pessoas se engajam com campanhas e comunica\u00e7\u00f5es de marketing. 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