{"id":161392,"date":"2025-06-16T09:35:00","date_gmt":"2025-06-16T09:35:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&p=161392"},"modified":"2025-06-16T09:56:44","modified_gmt":"2025-06-16T09:56:44","slug":"sobre-a-pesquisa","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/pt\/como-se-comunicar-com-clientes\/capitulo\/sobre-a-pesquisa\/","title":{"rendered":"Sobre a pesquisa “Como se comunicar com clientes”"},"content":{"rendered":"\r\n
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Detalhes sobre a pesquisa com consumidores<\/h2>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Pa\u00edses<\/div><\/div>
G\u00eanero<\/div><\/div>
Data de nascimento<\/div><\/div><\/div>
Estados Unidos: 25,2%\u2028\u2028\u2028\u2028\u2028<\/div><\/div>
Mulheres: 53,4% \u2028 \u2028<\/div><\/div>
Antes de 1946: 3,0% \u2028 \u2028 \u2028\u2028<\/div><\/div><\/div>
\u00cdndia: 9,4%\u2028<\/div><\/div>
Homens: 46,1%<\/div><\/div>
1946-1964: 31%<\/div><\/div><\/div>
Brasil: 9,2%<\/div><\/div>
N\u00e3o bin\u00e1rio (ou sem declarar g\u00eanero): 0,4%<\/div><\/div>
1965-1980: 27.1%<\/div><\/div><\/div>
Reino Unido: 9,1%\u2028<\/div><\/div>
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1981-1996: 28.6%<\/div><\/div><\/div>
Austr\u00e1lia: 9%<\/div><\/div>
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1997-2012: 10.3%<\/div><\/div><\/div>
Canad\u00e1: 7,4%<\/div><\/div>
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Alemanha: 7,1%<\/div><\/div>
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Fran\u00e7a: 7,1%<\/div><\/div>
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M\u00e9xico: 5,4%<\/div><\/div>
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Singapura: 3,7%<\/div><\/div>
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Espanha: 3,7%<\/div><\/div>
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It\u00e1lia: 3,6%<\/div><\/div>
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Detalhes do setor de sa\u00fade<\/h2>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Tamanho da empresa (por n\u00famero de funcion\u00e1rios)<\/div><\/div>
Receita anual<\/div><\/div>
Fun\u00e7\u00f5es de trabalho<\/div><\/div><\/div>
51 a 200: 22,8%\u2028\u2028<\/div><\/div>
US$ 10 MILH\u00d5ES \u2013 US$ 50 MILH\u00d5ES: 25%\u2028\u2028<\/div><\/div>
Executivos de alto escal\u00e3o: 24%\u2028<\/div><\/div><\/div>
201 a 500: 26%<\/div><\/div>
US$ 50 MILH\u00d5ES \u2013 US$ 100 MILH\u00d5ES: 26,0%\u2028<\/div><\/div>
Vice-presidentes: 25%\u2028<\/div><\/div><\/div>
501 a 1.000: 25,2%\u2028<\/div><\/div>
US$ 100 MILH\u00d5ES \u2013 US$ 500 MILH\u00d5ES: 25,2%<\/div><\/div>
Diretores: 26.0%\u2028<\/div><\/div><\/div>
Mais de 1.000: 26,0%<\/div><\/div>
Mais de US$ 500 milh\u00f5es: 23,8%<\/div><\/div>
Gerentes: 25,0%<\/div><\/div><\/div><\/div><\/div>\n\n\r\n\r\n <\/div>\r\n\n\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>\r\n
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Detalhes do setor de servi\u00e7os financeiros<\/h2>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Tamanho da empresa (por n\u00famero de funcion\u00e1rios)<\/div><\/div>
Receita anual<\/div><\/div>
Fun\u00e7\u00f5es de trabalho<\/div><\/div><\/div>
51 a 200: 25,1%<\/div><\/div>
US$ 10 MILH\u00d5ES \u2013 US$ 50 MILH\u00d5ES: 25,3%<\/div><\/div>
Executivos de alto escal\u00e3o: 25,5%<\/div><\/div><\/div>
201 a 500: 24,6%<\/div><\/div>
US$ 50 MILH\u00d5ES \u2013 US$ 100 MILH\u00d5ES: 25,1%<\/div><\/div>
Vice-presidentes: 25,1%<\/div><\/div><\/div>
501 a 1.000: 25,3%<\/div><\/div>
US$ 100 MILH\u00d5ES \u2013 US$ 500 MILH\u00d5ES: 25,5%<\/div><\/div>
Diretores: 25,5%<\/div><\/div><\/div>
Mais de 1.000: 25,1%<\/div><\/div>
Mais de US$ 500 milh\u00f5es: 24,1%<\/div><\/div>
Gerentes: 23,8%<\/div><\/div><\/div><\/div><\/div>\n\n\r\n\r\n <\/div>\r\n\n\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>\r\n
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Detalhes do setor varejista<\/h2>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Tamanho da empresa (por n\u00famero de funcion\u00e1rios)<\/div><\/div>
Receita anual<\/div><\/div>
Fun\u00e7\u00f5es de trabalho<\/div><\/div><\/div>
51 a 200: 23,2%<\/div><\/div>
US$ 10 MILH\u00d5ES \u2013 US$ 50 MILH\u00d5ES: 24,9%<\/div><\/div>
Diretores: 25,9%<\/div><\/div><\/div>
201 a 500: 24,4%<\/div><\/div>
US$ 50 MILH\u00d5ES \u2013 US$ 100 MILH\u00d5ES: 23,2%<\/div><\/div>
Vice-presidentes: 23,6%<\/div><\/div><\/div>
501 a 1.000: 26,6%<\/div><\/div>
US$ 100 MILH\u00d5ES \u2013 US$ 500 MILH\u00d5ES: 25,1%<\/div><\/div>
Diretores: 25,9%<\/div><\/div><\/div>
Mais de 1.000: 25,9%<\/div><\/div>
Mais de US$ 500 milh\u00f5es: 26,8%<\/div><\/div>
Gerentes: 23,6%<\/div><\/div><\/div><\/div><\/div>\n\n\r\n\r\n <\/div>\r\n\n\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>\r\n
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Detalhes do setor de tecnologia<\/h2>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Tamanho da empresa (por n\u00famero de funcion\u00e1rios)<\/div><\/div>
Receita anual<\/div><\/div>
Fun\u00e7\u00f5es de trabalho<\/div><\/div><\/div>
51 a 200: 25,5%<\/div><\/div>
US$ 10 MILH\u00d5ES \u2013 US$ 50 MILH\u00d5ES: 25,0%<\/div><\/div>
Diretores: 25,4%<\/div><\/div><\/div>
201 a 500: 24,5%<\/div><\/div>
US$ 50 MILH\u00d5ES \u2013 US$ 100 MILH\u00d5ES: 25,5%<\/div><\/div>
Vice-presidentes: 23,6%<\/div><\/div><\/div>
501 a 1.000: 25,0%<\/div><\/div>
US$ 100 MILH\u00d5ES \u2013 US$ 500 MILH\u00d5ES: 25,7%<\/div><\/div>
Diretores: 25,9%<\/div><\/div><\/div>
Mais de 1.000: 25,0%<\/div><\/div>
Mais de US$ 500 milh\u00f5es: 23,8%<\/div><\/div>
Gerentes: 25,1%<\/div><\/div><\/div><\/div><\/div>\n\n\r\n\r\n <\/div>\r\n\n\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>","protected":false},"featured_media":159516,"template":"","meta":{"_acf_changed":false},"class_list":["post-161392","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMetodologia da pesquisa: O estado das comunica\u00e7\u00f5es com os clientes % % sitename%%<\/title>\n<meta name=\"description\" content=\"Veja os detalhes sobre os entrevistados da pesquisa da Sinch sobre comunica\u00e7\u00f5es digitais com clientes. 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