{"id":213562,"date":"2026-10-21T13:10:17","date_gmt":"2026-10-21T13:10:17","guid":{"rendered":"https:\/\/sinch.com\/resources\/guia-bfcm-e-mail-sms\/"},"modified":"2026-10-21T13:12:23","modified_gmt":"2026-10-21T13:12:23","slug":"guia-bfcm-e-mail-sms","status":"publish","type":"resources","link":"https:\/\/sinch.com\/pt\/recursos\/guia-bfcm-e-mail-sms\/","title":{"rendered":"E-mail x SMS: sua estrat\u00e9gia para conquistar a clientela nas festas de 2026"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py glow glow-start glow-top bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">GUIA<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                E-mail x SMS: sua estrat\u00e9gia para conquistar a clientela nas festas de 2026                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\"> A Black Friday e a Cyber Monday n\u00e3o consistem em enviar mais mensagens aos clientes, mas sim em enviar as mensagens certas. Descubra como usar o e-mail e o SMS em conjunto onde mais importa, ganhar destaque e impulsionar as vendas durante a temporada de compras mais movimentada do ano.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/sinch-marketing-na.s3.us-east-1.amazonaws.com\/content\/SI_Guide_EmailxSMS_Your_way_to_win_over_holiday_shopper_2026.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >Baixar o guia da BFCM 2026<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                <img decoding=\"async\" width=\"563\" height=\"563\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026.png\" class=\"skip-lazy img-fluid\" alt=\"Imagem para E-mail x SMS: sua estrat\u00e9gia para conquistar a clientela nas festas de 2026\" fetchpriority=\"high\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026.png 1126w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026-1024x1024.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026-768x769.png 768w\" \/>\r\n                            \r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-371c832e63403d8cda37939d3c271217\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">O que voc\u00ea vai aprender<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">Como conquistar a aten\u00e7\u00e3o na caixa de entrada quando o <b>e-mail ainda \u00e9 o principal canal para quem compra nas festas, com 55%<\/b>, mas a concorr\u00eancia por cada envio est\u00e1 mais acirrada do que nunca.\u00a0<\/p><\/li><li><p class=\"mb-0\">Maneiras comprovadas de usar SMS e o envio de mensagens m\u00f3veis para um engajamento instant\u00e2neo, com <b>taxas de abertura de mais de 90%<\/b> e <b>82% das pessoas consumidoras verificando as mensagens em at\u00e9 cinco minutos.\u00a0<\/b><\/p><\/li><li><p class=\"mb-0\">Como combinar e-mail e SMS para obter at\u00e9 <b>6,6x mais compras por usu\u00e1rio.<\/b><\/p><\/li><li><p class=\"mb-0\">Como proteger a entregabilidade e manter a confian\u00e7a do cliente quando os volumes de e-mail e de envio de mensagens disparam.<\/p><\/li><li><p class=\"mb-0\">Exemplos do mundo real de marcas que usam RCS, WhatsApp e envio de mensagens omnicanal para se destacar.<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS.png\" class=\"img-fluid\" alt=\"Imagem para O que voc\u00ea vai aprender\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS-768x504.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-34bff8001bd25623a562e3b0fa98928e\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Prepare sua estrat\u00e9gia de BFCM antes da correria chegar<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Em 2025, a Sinch viabilizou o envio de bilh\u00f5es de mensagens de SMS e e-mail durante a Black Friday e a Cyber Monday \u2013 e esperamos que 2026 seja ainda maior. Este guia re\u00fane novos insights do p\u00fablico consumidor e estrat\u00e9gias comprovadas de envio de mensagens para ajudar voc\u00ea a se planejar melhor, chegar mais longe e transformar sua temporada mais movimentada na de melhor desempenho.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"400\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS.png\" class=\"img-fluid\" alt=\"Imagem para Prepare sua estrat\u00e9gia de BFCM antes da correria chegar\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-300x185.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-1024x633.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-768x475.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-1208x748.png 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-784x486.png 784w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\"  class=\"section section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"position-relative overflow-hidden resources-cards-wrap\">\r\n            <div class=\"position-relative resources-cards\">\r\n                                    <div class=\"container\">\r\n                                                <div class=\"row align-items-start gx-md-7 gx-lg-3\">\r\n                            <div class=\"col-12 col-md col-lg-9\">\r\n                                <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                            <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Coloque a estrat\u00e9gia em a\u00e7\u00e3o<\/h2>\r\n                    <\/div>\r\n\r\n                                                                            <p class=\"content-body mb-0\">Tudo pronto para ir al\u00e9m do guia? Explore mais recursos de BFCM da Sinch para ajudar voc\u00ea a criar experi\u00eancias do cliente conectadas em todos os canais e dar vida \u00e0 sua vis\u00e3o de BFCM.<\/p>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                                                            <div class=\"col-12 col-md-auto col-lg-3 mt-6 mt-md-0 d-lg-none\">\r\n                                    <div class=\"d-flex justify-content-lg-end\">\r\n                                            <div class=\"d-flex gap-4\">\r\n        <button data-carousel-role=\"prev\" data-carousel-nav=\"block-b5fd728c5b2ad40999b9762803fc58ca\" class=\"btn btn-neutral btn-lg btn-icon\" aria-label=\"Slide anterior\">\r\n            <svg width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-left.svg\"><\/svg>\r\n        <\/button>\r\n        <button data-carousel-role=\"next\" data-carousel-nav=\"block-b5fd728c5b2ad40999b9762803fc58ca\" class=\"btn btn-neutral btn-lg btn-icon\" aria-label=\"Pr\u00f3ximo slide\">\r\n            <svg width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n        <\/button>\r\n    <\/div>\r\n                                        <\/div>\r\n                                <\/div>\r\n                                                    <\/div>\r\n                    <\/div>\r\n                                <div class=\"w-100 mt-6 mt-md-7 mt-lg-9\">\r\n                    <div class=\"carousel\" data-carousel=\"block-b5fd728c5b2ad40999b9762803fc58ca\" data-carousel-active-index=\"0\" data-carousel-dragable=\"false\">\r\n                        <div class=\"container\">\r\n                            <div class=\"carousel__track carouselTrack\" data-transition=\"true\">\r\n                                <div class=\"row position-relative flex-nowrap\">\r\n                                    \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"0\">\r\n                                                                                                                    <a href=\"https:\/\/sinch.com\/pt\/blog\/marketing-black-friday\/\" class=\"card-link text-decoration-none \" title=\"13 ideias para a Black Friday para gerar engajamento e mais vendas-\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"1400\" height=\"868\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1.jpg\" class=\"rounded-0\" alt=\"Imagem para 13 ideias para a Black Friday para gerar engajamento e mais vendas-\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1.jpg 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-300x186.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-1024x635.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-768x476.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-1208x748.jpg 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-784x486.jpg 784w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Recomenda\u00e7\u00f5es<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                13 ideias para a Black Friday para gerar engajamento e mais vendas-                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/Megan-Libby.png\" width=\"40\" height=\"40\" alt=\"Foto de Megan Libby\">\r\n                                                                <span class=\"fs-xs\">Megan Libby<\/span>\r\n                            <\/address>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                    <\/article>\r\n                                            \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"1\">\r\n                                                                                                                    <a href=\"https:\/\/sinch.com\/pt\/blog\/black-friday-sms\/\" class=\"card-link text-decoration-none \" title=\"Como usar o SMS marketing na Black Friday para gerar engajamento e confian\u00e7a\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"1400\" height=\"868\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1.jpg\" class=\"rounded-0\" alt=\"Imagem para Como usar o SMS marketing na Black Friday para gerar engajamento e confian\u00e7a\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1.jpg 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-300x186.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-1024x635.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-768x476.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-1208x748.jpg 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-784x486.jpg 784w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Recomenda\u00e7\u00f5es<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Como usar o SMS marketing na Black Friday para gerar engajamento e confian\u00e7a                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/Megan-Libby.png\" width=\"40\" height=\"40\" alt=\"Foto de Megan Libby\">\r\n                                                                <span class=\"fs-xs\">Megan Libby<\/span>\r\n                            <\/address>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                    <\/article>\r\n                                            \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"2\">\r\n                                                                                                                    <a href=\"https:\/\/sinch.com\/pt\/blog\/estrategia-omnicanal-bfcm\/\" class=\"card-link text-decoration-none \" title=\"Como criar uma estrat\u00e9gia omnicanal melhor e mais pessoal para a BFCM 2026\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"2400\" height=\"1260\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header.png\" class=\"rounded-0\" alt=\"Imagem para Como criar uma estrat\u00e9gia omnicanal melhor e mais pessoal para a BFCM 2026\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header.png 2400w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-300x158.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-1024x538.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-768x403.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-1536x806.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-2048x1075.png 2048w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Campanhas<\/span>, <span class=\"text-capitalize\">Recomenda\u00e7\u00f5es<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Como criar uma estrat\u00e9gia omnicanal melhor e mais pessoal para a BFCM 2026                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/07\/SI-Portrait-Tara-Brownbill.jpg\" width=\"40\" height=\"40\" alt=\"Foto de Tara Brownbill\">\r\n                                                                <span class=\"fs-xs\">Tara Brownbill<\/span>\r\n                            <\/address>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                    <\/article>\r\n                                            \r\n                                    \r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n    \r\n","protected":false},"author":18,"featured_media":213419,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"resources_category":[298],"class_list":["post-213562","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-guide-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-mail x SMS: conquiste quem compra nas festas em 2026 - Sinch<\/title>\n<meta name=\"description\" content=\"A chave para maximizar as vendas de fim de ano em 2026? 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