{"id":194421,"date":"2026-06-30T03:13:41","date_gmt":"2026-06-30T03:13:41","guid":{"rendered":"https:\/\/sinch.com\/rcs\/chapter\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\/"},"modified":"2026-06-30T13:50:36","modified_gmt":"2026-06-30T13:50:36","slug":"rcs-explicado-o-padrao-moderno-de-envio-de-mensagens","status":"publish","type":"rcs-chapter","link":"https:\/\/sinch.com\/pt\/rcs\/chapter\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\/","title":{"rendered":"RCS explicado: O padr\u00e3o moderno de envio de mensagens"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">O que torna o RCS um grande divisor de \u00e1guas<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p><a href=\"https:\/\/sinch.com\/pt\/blog\/o-que-e-rcs\/\">O RCS (Rich Communication Services)<\/a> \u00e9 um protocolo de envio de mensagens de pessoa para pessoa criado para oferecer melhores experi\u00eancias em dispositivos Apple e Android. Pense nele como uma alternativa mais rica e envolvente \u00e0s mensagens de texto normais, com imagens de alta resolu\u00e7\u00e3o, v\u00eddeos, rea\u00e7\u00f5es e typing indicators.<\/p><p class=\"mb-0\">O RCS for Business coloca essa tecnologia para trabalhar nas comunica\u00e7\u00f5es entre empresa e consumidor e vai ainda mais longe.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=V_O5MOIIzoY\" class=\"lazy-video-link\" data-lazy-video=\"V_O5MOIIzoY\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/V_O5MOIIzoY\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/V_O5MOIIzoY\/maxresdefault.jpg\" alt=\"Why RCS is a Game-Changer for Businesses\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=V_O5MOIIzoY#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/V_O5MOIIzoY\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/V_O5MOIIzoY\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=V_O5MOIIzoY\",\n    \"name\": \"Why RCS is a Game-Changer for Businesses\",\n    \"description\": \"Lodema Steinbach, VP of Product & Carrier Relations at Sinch and a recognized expert in RCS (Rich Communication Services), breaks down why RCS is revolutionizing business communication. In this video, you'll discover how RCS, paired with RBM (Rich Business Messaging), offers exciting opportunities for businesses to enhance customer engagement and trust. \\n\\n\\ud83d\\udd17 Want to learn more about RCS? Download our guide for how to make compelling business case for RCS here: https:\/\/www.sinch.com\/insights\/guide\/rcs-business-case\/\\n\\n- Next-Level Messaging: Say goodbye to basic SMS! With RCS, enjoy richer features like brand logos, carousels, and read receipts \\u2014 all without needing a dedicated app.  \\n- Smarter Customer Service: Learn how RCS empowers brands to use intelligent chatbots, streamlining customer support while reducing operational costs.  \\n- Actionable Insights: Discover how to track engagement with metrics like read rates and response times, so you can fine-tune your communication strategy.  \\n- Boost Trust & Recognition: Build consumer confidence with branded messaging that fosters instant recognition and trust.  \\n- Cost-Effective Innovation: Deliver app-like experiences without the expense and hassle of developing a standalone app.  \\n\\nAbout Sinch:\\nSinch is the Customer Communications Cloud. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it simple. With our suite of APIs, ready-to-use applications, and tailored solutions, you can easily reach your customers through mobile messaging, voice, and email. Trusted by over 150,000 businesses worldwide\\u2014including leading names like Google, Uber, Paypal, and Visa \\u2014 Sinch stands out for its unmatched reliability, security, and global reach. With our Global Super Network and AI-enriched products, we are pioneering the way the world communicates, ensuring that every customer interaction is seamless and secure.\\n\\n\\n#RCS #RBM\",\n    \"uploadDate\": \"2024-12-02T21:00:17+00:00\",\n    \"duration\": \"PT2M\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"565\" height=\"577\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-2.png\" class=\"img-fluid\" alt=\"Image for Entendendo o RCS for Business\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-2.png 1131w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-2-294x300.png 294w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-2-1003x1024.png 1003w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-2-768x784.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Entendendo o RCS for Business<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">O RCS for Business eleva o envio de mensagens ao pr\u00f3ximo n\u00edvel, oferecendo maneiras poderosas de engajar os clientes e impulsionar resultados:<\/p><\/div><ul class=\"list-styled-check mt-3 text-body-color\"><li>Envie mensagens verificadas e branded com cart\u00f5es, carross\u00e9is, a\u00e7\u00f5es sugeridas e muito mais, direto para as native messaging inboxes dos seus clientes.<\/li><li>Habilite conversas din\u00e2micas.<\/li><li>Tenha acesso a an\u00e1lises aprimoradas, como taxas de leitura, para ajudar a refinar sua estrat\u00e9gia de envio de mensagens.<\/li><li>Alcance seus objetivos de envio de mensagens, sejam eles quais forem. Desde atualiza\u00e7\u00f5es b\u00e1sicas de entrega que mant\u00eam os clientes informados at\u00e9 experi\u00eancias conversacionais imersivas impulsionadas por IA que aumentam a satisfa\u00e7\u00e3o, o RCS for Business fornece op\u00e7\u00f5es de envio de mensagens adaptadas \u00e0s suas necessidades.<\/li><\/ul>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=hJKTz2i-Hfc\" class=\"lazy-video-link\" data-lazy-video=\"hJKTz2i-Hfc\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/hJKTz2i-Hfc\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/hJKTz2i-Hfc\/maxresdefault.jpg\" alt=\"Everything you need to know about RCS in 2 minutes | Sinch\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=hJKTz2i-Hfc#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/hJKTz2i-Hfc\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/hJKTz2i-Hfc\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=hJKTz2i-Hfc\",\n    \"name\": \"Everything you need to know about RCS in 2 minutes | Sinch\",\n    \"description\": \"Discover how RCS (Rich Communication Services) is expanding what's possible with business messaging by enabling more engaging, interactive, and secure customer experiences right in their native messaging inbox.\\n\\nIn this video we break down:\\n\\u2713 The difference between SMS, RCS, and RCS for Business (previously know as RBM)\\n\\u2713 How RCS for Business works and how to get started\\n\\u2713 Interactive features that create app-like experiences\\n\\u2713 How verified sender status protects your customers\\n\\u2713 Simple steps to get started with RCS\\n\\n\\ud83d\\udd17 Want to learn more about RCS? Visit our website for guides, resources, and success stories: https:\/\/sinch.com\/rcs\/\\n\\nAbout Sinch\\nSinch is the Customer Communications Cloud. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it simple. With our suite of APIs, ready-to-use applications, and tailored solutions, you can easily reach your customers through mobile messaging, voice, and email. Trusted by over 150,000 businesses worldwide\\u2014including leading names like Google, Uber, Paypal, and Visa\\u2014Sinch stands out for its unmatched reliability, security, and global reach. With our Global Super Network and AI-enriched products, we are pioneering the way the world communicates, ensuring that every customer interaction is seamless and secure. https:\/\/www.sinch.com\/\",\n    \"uploadDate\": \"2025-03-03T21:15:34+00:00\",\n    \"duration\": \"PT2M1S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>De forma simples, o RCS faz o upgrade das mensagens de texto pessoais, enquanto a solu\u00e7\u00e3o empresarial redefine o que \u00e9 poss\u00edvel no business messaging. Descubra mais em nosso post, \u201cO que \u00e9 o envio de mensagens RCS? Explica\u00e7\u00e3o do protocolo de chat de comunica\u00e7\u00e3o do Google.\u201d<\/p><p>Para manter as coisas mais claras, quando falamos sobre RCS nos pr\u00f3ximos cap\u00edtulos, estamos nos referindo ao RCS for Business.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">1B<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Usu\u00e1rios ativos mensais em 2023\u2028<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">1B<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Novos usu\u00e1rios de RCS esperados at\u00e9 meados de 2025<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">US$ 8,37B<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Valor de mercado do RCS em 2023<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">US$ 19,48B<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Valor projetado em 2028<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">50B<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Tr\u00e1fego projetado de business messaging via RCS para 2025*<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">At\u00e9 onde chegou a ado\u00e7\u00e3o do RCS?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><a href=\"https:\/\/sinch.com\/blog\/history-of-rcs\/\">O RCS come\u00e7ou apenas no Android<\/a> e realmente decolou recentemente com a Apple come\u00e7ando a lan\u00e7\u00e1-lo para envio de mensagens pessoais e business messaging para mercados e operadoras selecionados em 2024. Este \u00e9 um grande passo para tornar o RCS dispon\u00edvel em todos os lugares.<\/p><p>Agora, com suporte dos dois principais sistemas operacionais e mais usu\u00e1rios e empresas aderindo, o RCS s\u00f3 vai continuar crescendo.<\/p><p>Fonte: <a href=\"https:\/\/sinch.com\/blog\/history-of-rcs\/\">Sinch, 2024<\/a><\/p><p class=\"mb-0\">*Fonte: <a href=\"https:\/\/www.juniperresearch.com\/press\/rcs-business-messaging-traffic-to-grow-50-in-2025\/\">Juniper Research, 2024<\/a><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">O RCS \u00e9 o novo SMS e MMS?<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">O SMS tem sido a principal escolha para o envio de mensagens m\u00f3vel h\u00e1 d\u00e9cadas, oferecendo simplicidade e alcance universal, mas como ele se compara ao RCS? Vamos detalhar as <a href=\"https:\/\/sinch.com\/pt\/blog\/rcs-ou-sms\/\">principais diferen\u00e7as entre o SMS e o RCS<\/a> para ajudar voc\u00ea a entender onde cada um se encaixa na sua estrat\u00e9gia de comunica\u00e7\u00e3o.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handsets-RCS-vs-SMS.png\" alt=\"Image for O RCS \u00e9 o novo SMS e MMS?\">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-stack-text.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                SMS: Confi\u00e1vel, familiar e em todos os lugares                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    O SMS \u00e9 o pioneiro do envio de mensagens m\u00f3vel. Ele pode alcan\u00e7ar quase todas as pessoas com um telefone m\u00f3vel, sem a necessidade de Wi-Fi!<br \/>\r\n<br \/>\r\n\u00c9 simples, confi\u00e1vel e funciona muito bem para intera\u00e7\u00f5es b\u00e1sicas ou como fallback quando outros canais falham, mas tem suas limita\u00e7\u00f5es.<br \/>\r\n<br \/>\r\nComo o RCS se diferencia do MMS, voc\u00ea pergunta? Bem, o MMS funciona para o envio de imagens ou v\u00eddeos em certos mercados, mas n\u00e3o consegue igualar a interatividade que o RCS oferece.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-stack-text.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                RCS: O pr\u00f3ximo passo no envio de mensagens m\u00f3vel                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    O RCS oferece uma experi\u00eancia melhor do que o SMS tanto no Android quanto em dispositivos iOS compat\u00edveis, semelhante a aplicativos como o WhatsApp. A grande diferen\u00e7a \u00e9 que as mensagens RCS v\u00e3o direto para a caixa de entrada de mensagem nativa, portanto, n\u00e3o \u00e9 necess\u00e1rio baixar nenhum aplicativo. Al\u00e9m disso, o RCS funciona tanto em redes Wi-Fi quanto em redes de dados celulares (como 4G ou 5G).<br \/>\r\n<br \/>\r\nCom recursos como envio de mensagens branded em tempo real, m\u00eddia rica, suggested replies e a\u00e7\u00f5es, read receipts e remetentes verificados, as mensagens comerciais do RCS criam experi\u00eancias memor\u00e1veis com maior engajamento \u2013 e, com uma API de envio de mensagens, \u00e9 mais f\u00e1cil do que nunca fazer isso acontecer.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Conhe\u00e7a os engenheiros por tr\u00e1s do futuro das mensagens de texto<\/h2>                                <\/div>\r\n                            \r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=tLYGVpGi7WU\" class=\"lazy-video-link\" data-lazy-video=\"tLYGVpGi7WU\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/tLYGVpGi7WU\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/tLYGVpGi7WU\/maxresdefault.jpg\" alt=\"Meet the Engineers Behind the Future of Text Messaging (RCS)\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=tLYGVpGi7WU#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/tLYGVpGi7WU\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/tLYGVpGi7WU\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=tLYGVpGi7WU\",\n    \"name\": \"Meet the Engineers Behind the Future of Text Messaging (RCS)\",\n    \"description\": \"For our customers, registering for RCS is as simple as answering a few questions. But behind this simple experience lies sophisticated engineering  that handles the complexity of agent provisioning, message routing, and carrier integrations. In this video, step behind the curtain at Sinch and meet the team that transformed a complex technical process into an intuitive dashboard experience. \\n\\n\\ud83d\\udd17 Want to learn more about RCS? Visit our website for guides, resources, and success stories: https:\/\/sinch.com\/rcs\/\\n\\nAbout Sinch\\nSinch is the Customer Communications Cloud. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it simple. With our suite of APIs, ready-to-use applications, and tailored solutions, you can easily reach your customers through mobile messaging, voice, and email. Trusted by over 150,000 businesses worldwide\\u2014including leading names like Google, Uber, Paypal, and Visa\\u2014Sinch stands out for its unmatched reliability, security, and global reach. With our Global Super Network and AI-enriched products, we are pioneering the way the world communicates, ensuring that every customer interaction is seamless and secure. https:\/\/www.sinch.com\/\",\n    \"uploadDate\": \"2024-11-04T14:00:52+00:00\",\n    \"duration\": \"PT5M14S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"479\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-channels.png\" class=\"img-fluid\" alt=\"Image for RCS, WhatsApp e iMessage: Melhores juntos?\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-channels.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-channels-300x222.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-channels-1024x756.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-channels-768x567.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">RCS, WhatsApp e iMessage: Melhores juntos?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>O <a href=\"https:\/\/sinch.com\/pt\/blog\/rcs-ou-whatsapp\/\">RCS e o WhatsApp<\/a> t\u00eam muito em comum e, com a Apple <a href=\"https:\/\/sinch.com\/pt\/blog\/rcs-ios-18\/\">agora oferecendo suporte ao RCS<\/a>, \u00e9 f\u00e1cil se perguntar se o RCS poder\u00e1 um dia substituir o WhatsApp. Mas n\u00e3o se trata de substitui\u00e7\u00e3o \u2013 esses canais se destacam de maneiras diferentes, o que os torna complementares em vez de intercambi\u00e1veis. Por isso, \u00e9 importante adaptar sua estrat\u00e9gia de comunica\u00e7\u00e3o aos seus clientes, para encontr\u00e1-los onde eles est\u00e3o e alcan\u00e7ar melhor seus objetivos.<\/p><p class=\"mb-0\">Quer saber qual a posi\u00e7\u00e3o do iMessage em tudo isso (ou melhor, de sua vers\u00e3o comercial, o Apple Messages for Business)? Mais uma vez, tudo se resume aos seus objetivos e p\u00fablico. Confira o nosso blog dedicado, \u201c<a href=\"https:\/\/sinch.com\/blog\/rcs-vs-imessage\/\">RCS vs iMessage: Qual \u00e9 a diferen\u00e7a?<\/a>\u201d, para entender os benef\u00edcios exclusivos de cada canal.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n\t<div class=\"form-block longform-spacings\" data-theme=\"light\">\r\n\r\n\t\t<div class=\"form-block-container shadow-lg bg-light px-5 py-7 p-md-9\">\r\n\r\n\t\t\t\r\n\t\t\t\t<div class=\"marketing-cloud-form-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"form-content mb-3\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"h5 mb-3\">N\u00e3o perca mais tempo!<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"content-body text-body-color mb-0\">Fa\u00e7a um upgrade no seu business messaging \u2013 comece a usar o RCS for Business!<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t<iframe\r\n\t\t\t\t\t\tid=\"marketing-cloud-form\"\r\n\t\t\t\t\t\tclass=\"marketing-cloud-iframe\"\r\n\t\t\t\t\t\tdata-iframe-params=\"utm_source,utm_medium,utm_campaign,utm_term,utm_content,transid,gclid,intcmp,msclkid\"\r\n\t\t\t\t\t\tsrc=\"https:\/\/cloud.m.sinch.com\/sinchform1_0?referrer=https%3A%2F%2Fsinch.com%2Fpt%2Fwp-json%2Fwp%2Fv2%2Frcs-chapter%2F194421&#038;lang=pt&#038;theme=sinch.com\"\r\n\t\t\t\t\t\ttitle=\"N\u00e3o perca mais tempo!\"\r\n\t\t\t\t\t\tstyle=\"width: 100%;\">\r\n\t\t\t\t\t<\/iframe>\r\n\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t<!-- GOLDCAST Form Container -- Start -->\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":156635,"template":"","meta":{"_acf_changed":true},"class_list":["post-194421","rcs-chapter","type-rcs-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RCS explicado: O que \u00e9 e por que \u00e9 importante<\/title>\n<meta name=\"description\" content=\"Saiba como o RCS cria experi\u00eancias ricas de envio de mensagens branded diretamente nas native messaging inboxes dos clientes.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/rcs\/chapter\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RCS explicado: O que \u00e9 e por que \u00e9 importante\" \/>\n<meta property=\"og:description\" content=\"Saiba como o RCS cria experi\u00eancias ricas de envio de mensagens branded diretamente nas native messaging inboxes dos clientes.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/pt\/rcs\/chapter\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T13:50:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Intro.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1296\" \/>\n\t<meta property=\"og:image:height\" content=\"1296\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/rcs\\\/chapter\\\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/rcs\\\/chapter\\\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\\\/\",\"name\":\"RCS explicado: O que \u00e9 e por que \u00e9 importante\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/rcs\\\/chapter\\\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/rcs\\\/chapter\\\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/SI-Photo-RCS-Intro.png\",\"datePublished\":\"2026-06-30T03:13:41+00:00\",\"dateModified\":\"2026-06-30T13:50:36+00:00\",\"description\":\"Saiba como o RCS cria experi\u00eancias ricas de envio de mensagens branded diretamente nas native messaging inboxes dos clientes.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/rcs\\\/chapter\\\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/pt\\\/rcs\\\/chapter\\\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/rcs\\\/chapter\\\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/SI-Photo-RCS-Intro.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/SI-Photo-RCS-Intro.png\",\"width\":1296,\"height\":1296},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/rcs\\\/chapter\\\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RCS explicado: O padr\u00e3o moderno de envio de mensagens\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RCS explicado: O que \u00e9 e por que \u00e9 importante","description":"Saiba como o RCS cria experi\u00eancias ricas de envio de mensagens branded diretamente nas native messaging inboxes dos clientes.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/pt\/rcs\/chapter\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\/","og_locale":"pt_BR","og_type":"article","og_title":"RCS explicado: O que \u00e9 e por que \u00e9 importante","og_description":"Saiba como o RCS cria experi\u00eancias ricas de envio de mensagens branded diretamente nas native messaging inboxes dos clientes.\u00a0","og_url":"https:\/\/sinch.com\/pt\/rcs\/chapter\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2026-06-30T13:50:36+00:00","og_image":[{"width":1296,"height":1296,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Intro.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/pt\/rcs\/chapter\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\/","url":"https:\/\/sinch.com\/pt\/rcs\/chapter\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\/","name":"RCS explicado: O que \u00e9 e por que \u00e9 importante","isPartOf":{"@id":"https:\/\/sinch.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/pt\/rcs\/chapter\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/pt\/rcs\/chapter\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Intro.png","datePublished":"2026-06-30T03:13:41+00:00","dateModified":"2026-06-30T13:50:36+00:00","description":"Saiba como o RCS cria experi\u00eancias ricas de envio de mensagens branded diretamente nas native messaging inboxes dos clientes.\u00a0","breadcrumb":{"@id":"https:\/\/sinch.com\/pt\/rcs\/chapter\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/pt\/rcs\/chapter\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sinch.com\/pt\/rcs\/chapter\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Intro.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Intro.png","width":1296,"height":1296},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/pt\/rcs\/chapter\/rcs-explicado-o-padrao-moderno-de-envio-de-mensagens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/pt\/"},{"@type":"ListItem","position":2,"name":"RCS explicado: O padr\u00e3o moderno de envio de mensagens"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/pt\/#website","url":"https:\/\/sinch.com\/pt\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/pt\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sinch.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/rcs-chapter\/194421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/rcs-chapter"}],"about":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/types\/rcs-chapter"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/media\/156635"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/media?parent=194421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}