{"id":36016,"date":"2024-08-01T06:37:47","date_gmt":"2024-08-01T06:37:47","guid":{"rendered":"https:\/\/sinchcomdev.local\/podcast\/do-sms-ao-whatsapp-como-magalu-evoluiu-jornada-de-compra-do-seu-consumidor\/"},"modified":"2026-04-07T11:15:09","modified_gmt":"2026-04-07T11:15:09","slug":"do-sms-ao-whatsapp-como-magalu-evoluiu-jornada-de-compra-do-seu-consumidor","status":"publish","type":"podcast","link":"https:\/\/sinch.com\/pt\/podcast\/do-sms-ao-whatsapp-como-magalu-evoluiu-jornada-de-compra-do-seu-consumidor\/","title":{"rendered":"Do SMS ao WhatsApp: Como Magalu evoluiu a jornada de compra do seu consumidor?"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Podcast<\/p>\r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Smart Conversations 01: Do SMS ao WhatsApp: Como Magalu evoluiu a jornada de compra do seu consumidor?                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"\">Na estreia Leticia Vilela do Cons\u00f3rcio Magalu, fala sobre como os canais conversacionais transformaram o processo de atendimento ao cliente.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                                                    \r\n                                \r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=R6qNBEs-IjY\" class=\"lazy-video-link\" data-lazy-video=\"R6qNBEs-IjY\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/R6qNBEs-IjY\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/R6qNBEs-IjY\/maxresdefault.jpg\" alt=\"Do SMS ao WhatsApp: como Magalu evoluiu a jornada de compra do seu consumidor?\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=R6qNBEs-IjY#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/R6qNBEs-IjY\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/R6qNBEs-IjY\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=R6qNBEs-IjY\",\n    \"name\": \"Do SMS ao WhatsApp: como Magalu evoluiu a jornada de compra do seu consumidor?\",\n    \"description\": \"Na estreia do Smart Conversations convidamos Leticia Vilela, Head de plataformas do Cons\\u00f3rcio Magalu, para um bate-papo sobre como os canais conversacionais transformaram o processo de atendimento ao cliente\",\n    \"uploadDate\": \"2023-06-29T22:09:44+00:00\",\n    \"duration\": \"PT40M15S\"\n}        <\/script>\r\n        \r\n\t\r\n\r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" class=\"section section-py\" id=\"podcast-content-section\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-lg-3 mb-6 mb-md-7\">\r\n                    <p class=\"fs-xs fw-bold text-accent\">Compartilhar no<\/p>\r\n<div class=\"share-icons d-flex flex-wrap gap-3\">\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/sinch.com\/pt\/podcast\/do-sms-ao-whatsapp-como-magalu-evoluiu-jornada-de-compra-do-seu-consumidor\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/linkedin.svg\">\r\n                <title>\r\n                    Compartilhar LinkedIn                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/sinch.com\/pt\/podcast\/do-sms-ao-whatsapp-como-magalu-evoluiu-jornada-de-compra-do-seu-consumidor\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/facebook.svg\">\r\n                <title>\r\n                    Compartilhar Facebook                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/twitter.com\/intent\/tweet?text=https:\/\/sinch.com\/pt\/podcast\/do-sms-ao-whatsapp-como-magalu-evoluiu-jornada-de-compra-do-seu-consumidor\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/x.svg\">\r\n                <title>\r\n                    Compartilhar X                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n    <\/div>                <\/div>\r\n                <div class=\"podcast-content longform-content col-12 col-lg-6\">\r\n                    <h2>Sobre esse epis\u00f3dio<\/h2>\r\n                    <p>Se voc\u00ea est\u00e1 interessado em inova\u00e7\u00e3o, transforma\u00e7\u00e3o digital e quer saber como as empresas est\u00e3o se adaptando \u00e0s demandas dos consumidores modernos, este epis\u00f3dio \u00e9 para voc\u00ea.<\/p>\n<p>Nossa convidada especial Leticia Vilela, que \u00e9 Head de Plataformas no Cons\u00f3rcio Magalu, compartilha insights valiosos sobre como a empresa identificou o comportamento dos seus consumidores, que cada vez mais preferem a comodidade e praticidade das mensagens instant\u00e2neas.<\/p>\n<p>Junte-se aos nossos especialistas nesse bate papo e confira como aplicar essas li\u00e7\u00f5es na sua pr\u00f3pria empresa!<\/p>\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-032045cbb19b11fb9cd26c35aef37213\" class=\"section section-altblo section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Host<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Sylvio Barbosa, Latam Head of Marketing | Sinch<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Al\u00e9m de Head do time de Marketing da Sinch para Am\u00e9rica Latina, Sylvio Leal \u00e9 professor de Marketing B2B h\u00e1 mais de 17 anos na Funda\u00e7\u00e3o Dom Cabral, considerada a 9\u00b0 melhor escola de neg\u00f3cios do mundo pelo Financial Times Executive Education Ranking 2022.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"470\" height=\"380\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-De-reclamacoes-a-oportunidades-Estrategias-para-lidar-com-feedback-negativo-no-WhatsApp-01.png\" class=\"img-fluid\" alt=\"Imagem para Sylvio Barbosa, Latam Head of Marketing | Sinch\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-De-reclamacoes-a-oportunidades-Estrategias-para-lidar-com-feedback-negativo-no-WhatsApp-01.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-De-reclamacoes-a-oportunidades-Estrategias-para-lidar-com-feedback-negativo-no-WhatsApp-01-300x243.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-d2827a035d8fc60060609a021bbb1a85\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidada<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Let\u00edcia Vilela, Head de Plataformas | Cons\u00f3rcio Magalu<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Com uma experi\u00eancia de 12 anos no Cons\u00f3rcio Magalu, Leticia Vilela sempre focou na satisfa\u00e7\u00e3o do cliente garantindo uma experi\u00eancia excepcional do pr\u00e9-venda at\u00e9 o p\u00f3s-venda. Sua carreira evoluiu \u00e0 medida que participou de projetos integradores com CRMS, meios de pagamento, aplicativo de autoatendimento do cliente, WhatsApp, departamento de vendas digitais e plataformas.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"470\" height=\"380\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Do-SMS-ao-WhatsApp-Como-Magalu-evoluiu-a-jornada-de-compra-do-seu-consumidor-01.png\" class=\"img-fluid\" alt=\"Imagem para Let\u00edcia Vilela, Head de Plataformas | Cons\u00f3rcio Magalu\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Do-SMS-ao-WhatsApp-Como-Magalu-evoluiu-a-jornada-de-compra-do-seu-consumidor-01.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Do-SMS-ao-WhatsApp-Como-Magalu-evoluiu-a-jornada-de-compra-do-seu-consumidor-01-300x243.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-60f63115e37cf99f95c68b7a2bbff429\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Host<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Gabriel Nardelli, Regional Marketing Manager | Sinch Engage<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Com 8 anos de experi\u00eancia em marketing e ag\u00eancias de comunica\u00e7\u00e3o, j\u00e1 coordenou equipes de comunica\u00e7\u00e3o e tecnologia, participou de projetos de educa\u00e7\u00e3o e tecnologia para impacto social e atualmente ajuda empresas a se conectarem com seus clientes usando os canais Whatsapp e Instagram na nova Era Conversacional.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"470\" height=\"380\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Do-SMS-ao-WhatsApp-Como-Magalu-evoluiu-a-jornada-de-compra-do-seu-consumidor-02.png\" class=\"img-fluid\" alt=\"Imagem para Gabriel Nardelli, Regional Marketing Manager | Sinch Engage\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Do-SMS-ao-WhatsApp-Como-Magalu-evoluiu-a-jornada-de-compra-do-seu-consumidor-02.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Do-SMS-ao-WhatsApp-Como-Magalu-evoluiu-a-jornada-de-compra-do-seu-consumidor-02-300x243.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-3d8586ca65e9c252377f3b5fa702fe52\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Principais Insights<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                                                                <div class=\"accordion accordion-widget d-flex flex-column gap-3 m-0\" id=\"accordion-block-3d8586ca65e9c252377f3b5fa702fe52\">\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-3d8586ca65e9c252377f3b5fa702fe52-1\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4\"\r\n                                                        data-counter=\"1\"\r\n                                                        data-bs-target=\"#collapse-block-3d8586ca65e9c252377f3b5fa702fe52-1\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"true\"\r\n                                                        aria-controls=\"collapse-block-3d8586ca65e9c252377f3b5fa702fe52-1\">\r\n                                                        <span class=\"h6 mb-0\">O WhatsApp \u00e9 o canal principal na comunica\u00e7\u00e3o com nossos clientes<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-3d8586ca65e9c252377f3b5fa702fe52-1\"\r\n                                                    class=\"accordion-collapse collapse show\"\r\n                                                    aria-labelledby=\"heading-block-3d8586ca65e9c252377f3b5fa702fe52-1\"\r\n                                                    data-bs-parent=\"#accordion-block-3d8586ca65e9c252377f3b5fa702fe52\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">&#8220;Nosso cliente pedia por essa intera\u00e7\u00e3o mais pr\u00f3xima em um canal que eles j\u00e1 estavam acostumados, ent\u00e3o criamos toda uma jornada de onboarding, explica\u00e7\u00e3o do nosso produto e com a pandemia nosso bot evoluiu para autoatendimento, oferecendo uma jornada completo no app&#8221;.<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-3d8586ca65e9c252377f3b5fa702fe52-2\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4 collapsed\"\r\n                                                        data-counter=\"2\"\r\n                                                        data-bs-target=\"#collapse-block-3d8586ca65e9c252377f3b5fa702fe52-2\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"false\"\r\n                                                        aria-controls=\"collapse-block-3d8586ca65e9c252377f3b5fa702fe52-2\">\r\n                                                        <span class=\"h6 mb-0\">Como o WhatsApp ajudou a melhorar a interface com o cliente atrav\u00e9s de pagamento no app<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-3d8586ca65e9c252377f3b5fa702fe52-2\"\r\n                                                    class=\"accordion-collapse collapse\"\r\n                                                    aria-labelledby=\"heading-block-3d8586ca65e9c252377f3b5fa702fe52-2\"\r\n                                                    data-bs-parent=\"#accordion-block-3d8586ca65e9c252377f3b5fa702fe52\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">&#8220;Hoje o maior meio de pagamento \u00e9 o cart\u00e3o de cr\u00e9dito e recentemente o pix, e n\u00f3s sempre nos preocupamos com a seguran\u00e7a que o cliente sente ao realizar pagamento via WhatsApp, ent\u00e3o o cliente se sente mais seguro de receber e realizar esse fluxo no WhatsApp.<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-3d8586ca65e9c252377f3b5fa702fe52-3\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4 collapsed\"\r\n                                                        data-counter=\"3\"\r\n                                                        data-bs-target=\"#collapse-block-3d8586ca65e9c252377f3b5fa702fe52-3\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"false\"\r\n                                                        aria-controls=\"collapse-block-3d8586ca65e9c252377f3b5fa702fe52-3\">\r\n                                                        <span class=\"h6 mb-0\">O WhatsApp \u00e9 de longe o melhor canal conversacional quando olhamos diretamente para m\u00e9tricas de engajamento<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-3d8586ca65e9c252377f3b5fa702fe52-3\"\r\n                                                    class=\"accordion-collapse collapse\"\r\n                                                    aria-labelledby=\"heading-block-3d8586ca65e9c252377f3b5fa702fe52-3\"\r\n                                                    data-bs-parent=\"#accordion-block-3d8586ca65e9c252377f3b5fa702fe52\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">&#8220;Com todas as m\u00e9tricas coletadas no WhatsApp das nossas campanhas, identificamos um alto n\u00famero de intera\u00e7\u00f5es se comparado com outros canais conversacionais, com todas as m\u00e9tricas coletadas conseguimos identificar pontos de comunica\u00e7\u00e3o extremamente importantes, &#8220;Qual \u00e9 o melhor hor\u00e1rio para esse bot entrar em contato?&#8221;, &#8220;Conseguimos ativar essa a\u00e7\u00e3o em outros dias da semana, se sim, quais dias?&#8221;.<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                            <\/div>\r\n                                                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-56ff202fd3144b7634c543e49dceba2e\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Highlights do epis\u00f3dio<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\" mt-6 mt-md-7 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