{"id":36011,"date":"2024-08-05T04:09:10","date_gmt":"2024-08-05T04:09:10","guid":{"rendered":"https:\/\/sinchcomdev.local\/podcast\/conquistando-coracoes-e-estomagos-arte-do-ifood-em-construir-comunidades\/"},"modified":"2026-04-07T11:13:23","modified_gmt":"2026-04-07T11:13:23","slug":"conquistando-coracoes-e-estomagos-arte-do-ifood-em-construir-comunidades","status":"publish","type":"podcast","link":"https:\/\/sinch.com\/pt\/podcast\/conquistando-coracoes-e-estomagos-arte-do-ifood-em-construir-comunidades\/","title":{"rendered":"Conquistando cora\u00e7\u00f5es e est\u00f4magos: a arte do iFood em construir comunidades"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Podcast<\/p>\r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Smart Conversations 06: Conquistando cora\u00e7\u00f5es e est\u00f4magos: a arte do iFood em construir comunidades                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"\">Acompanhe Giulia Bonfiglioli, Beatriz Freitas e Denilson Marcelino, nesse bate-papo sobre CX e como marcas garantem o engajamento com as suas comunidades.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                                                    \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=YS68ArHA1Jo\" class=\"lazy-video-link\" data-lazy-video=\"YS68ArHA1Jo\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/YS68ArHA1Jo\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/YS68ArHA1Jo\/maxresdefault.jpg\" alt=\"Conquistando cora\u00e7\u00f5es e est\u00f4magos: A arte do iFood em construir comunidades\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=YS68ArHA1Jo#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/YS68ArHA1Jo\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/YS68ArHA1Jo\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=YS68ArHA1Jo\",\n    \"name\": \"Conquistando cora\\u00e7\\u00f5es e est\\u00f4magos: A arte do iFood em construir comunidades\",\n    \"description\": \"Para come\\u00e7ar uma nova temporada com chave de ouro, convidamos especialistas do iFood para falar de um assunto que eles entendem bem: Experi\\u00eancia do cliente! Acompanhe Giulia Bonfiglioli, Coordenadora de Comunica\\u00e7\\u00e3o, Beatriz Freitas, Analista de Engajamento e Denilson Marcelino, Coordenador de Voz do Cliente, nesse bate-papo sobre CX!\",\n    \"uploadDate\": \"2023-06-29T22:53:55+00:00\",\n    \"duration\": \"PT26M32S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" class=\"section section-py\" id=\"podcast-content-section\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-lg-3 mb-6 mb-md-7\">\r\n                    <p class=\"fs-xs fw-bold text-accent\">Compartilhar no<\/p>\r\n<div class=\"share-icons d-flex flex-wrap gap-3\">\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/sinch.com\/pt\/podcast\/conquistando-coracoes-e-estomagos-arte-do-ifood-em-construir-comunidades\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/linkedin.svg\">\r\n                <title>\r\n                    Compartilhar LinkedIn                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/sinch.com\/pt\/podcast\/conquistando-coracoes-e-estomagos-arte-do-ifood-em-construir-comunidades\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/facebook.svg\">\r\n                <title>\r\n                    Compartilhar Facebook                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/twitter.com\/intent\/tweet?text=https:\/\/sinch.com\/pt\/podcast\/conquistando-coracoes-e-estomagos-arte-do-ifood-em-construir-comunidades\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/x.svg\">\r\n                <title>\r\n                    Compartilhar X                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n    <\/div>                <\/div>\r\n                <div class=\"podcast-content longform-content col-12 col-lg-6\">\r\n                    <h2>Sobre esse epis\u00f3dio<\/h2>\r\n                    <p>No epis\u00f3dio do Podcast Smart Conversations: &#8220;Conquistando Cora\u00e7\u00f5es e Est\u00f4magos: A Arte do iFood em Construir Comunidades&#8221;, os especialistas do iFood compartilham insights valiosos sobre a experi\u00eancia do cliente e como a marca cultiva o engajamento com suas comunidades.<\/p>\n<p>A conversa re\u00fane Giulia Bonfiglioli, Coordenadora de Comunica\u00e7\u00e3o, Beatriz Freitas, Analista de Engajamento, e Denilson Marcelino, Coordenador de Voz do Cliente, para um debate envolvente sobre a import\u00e2ncia do CX (Customer Experience) no setor.<\/p>\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-a910e5a8ebfa76dbda86db0b9ae1242e\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidado<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Denilson Marcelino, Coordenador de Voc do Cliente | iFood<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Apaixonado pelo universo de CX, drivado pelo prop\u00f3sito de proporcionar melhores experi\u00eancias aos nossos clientes. E f\u00e3 de carteirinha de profissionais e empresas que colocam o cliente no centro de suas decis\u00f5es.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Conquistando-coracoes-e-estomagos-a-arte-do-iFood-em-construir-comunidades-01.png\" class=\"img-fluid\" alt=\"Imagem para Denilson Marcelino, Coordenador de Voc do Cliente | iFood\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Conquistando-coracoes-e-estomagos-a-arte-do-iFood-em-construir-comunidades-01.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Conquistando-coracoes-e-estomagos-a-arte-do-iFood-em-construir-comunidades-01-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-c9f081385bba9c788ebef41e217663b5\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidada<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Giulia Bonfiglioli, Gerente de Comunica\u00e7\u00e3o e Engajamento | iFood<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Formada em Rela\u00e7\u00f5es P\u00fablicas pela ECA-USP em 2018, trabalhou com comunica\u00e7\u00e3o interna e externa em grandes companhias de tecnologia, consultorias de evento e ag\u00eancia de comunica\u00e7\u00e3o. Trabalhar com pessoas e proporcionar experi\u00eancias atrav\u00e9s da comunica\u00e7\u00e3o \u00e9 o que a motiva, e ela colocou isso em pr\u00e1tica ao longo da minha carreira nas \u00e1reas de Recursos Humanos (People Experience) e Customer Experience.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Conquistando-coracoes-e-estomagos-a-arte-do-iFood-em-construir-comunidades-02.png\" class=\"img-fluid\" alt=\"Imagem para Giulia Bonfiglioli, Gerente de Comunica\u00e7\u00e3o e Engajamento | iFood\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Conquistando-coracoes-e-estomagos-a-arte-do-iFood-em-construir-comunidades-02.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Conquistando-coracoes-e-estomagos-a-arte-do-iFood-em-construir-comunidades-02-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-b85bee0b4b2319d2d8e8100f6c0822d4\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidada<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Beatriz Freitas, Analista de Engajamento | iFood<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Formada em Gest\u00e3o da tecnologia da informa\u00e7\u00e3o, mas descobriu paix\u00e3o pelo cliente assim que concluiu a faculdade, e agora, est\u00e1 me especializando na \u00e1rea de experi\u00eancia e engajamento com o cliente.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Conquistando-coracoes-e-estomagos-a-arte-do-iFood-em-construir-comunidades-03.png\" class=\"img-fluid\" alt=\"Imagem para Beatriz Freitas, Analista de Engajamento | iFood\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Conquistando-coracoes-e-estomagos-a-arte-do-iFood-em-construir-comunidades-03.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Conquistando-coracoes-e-estomagos-a-arte-do-iFood-em-construir-comunidades-03-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-b9b31d2bf983465b2bca505520752976\" class=\"section section-altblo section-py bg-light\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Principais insights<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                                                                <div class=\"accordion accordion-widget d-flex flex-column gap-3 m-0\" id=\"accordion-block-b9b31d2bf983465b2bca505520752976\">\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-b9b31d2bf983465b2bca505520752976-1\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4\"\r\n                                                        data-counter=\"1\"\r\n                                                        data-bs-target=\"#collapse-block-b9b31d2bf983465b2bca505520752976-1\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"true\"\r\n                                                        aria-controls=\"collapse-block-b9b31d2bf983465b2bca505520752976-1\">\r\n                                                        <span class=\"h6 mb-0\">Foco na comunidade<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-b9b31d2bf983465b2bca505520752976-1\"\r\n                                                    class=\"accordion-collapse collapse show\"\r\n                                                    aria-labelledby=\"heading-block-b9b31d2bf983465b2bca505520752976-1\"\r\n                                                    data-bs-parent=\"#accordion-block-b9b31d2bf983465b2bca505520752976\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">O epis\u00f3dio destaca como o iFood prioriza a constru\u00e7\u00e3o e o engajamento de comunidades em torno da marca. Ao oferecer uma experi\u00eancia personalizada e envolvente, o iFood cria uma conex\u00e3o emocional mais profunda com seus usu\u00e1rios.<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-b9b31d2bf983465b2bca505520752976-2\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4 collapsed\"\r\n                                                        data-counter=\"2\"\r\n                                                        data-bs-target=\"#collapse-block-b9b31d2bf983465b2bca505520752976-2\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"false\"\r\n                                                        aria-controls=\"collapse-block-b9b31d2bf983465b2bca505520752976-2\">\r\n                                                        <span class=\"h6 mb-0\">Valor da escuta ativa<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-b9b31d2bf983465b2bca505520752976-2\"\r\n                                                    class=\"accordion-collapse collapse\"\r\n                                                    aria-labelledby=\"heading-block-b9b31d2bf983465b2bca505520752976-2\"\r\n                                                    data-bs-parent=\"#accordion-block-b9b31d2bf983465b2bca505520752976\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">A discuss\u00e3o ressalta a import\u00e2ncia de ouvir ativamente o feedback dos clientes. O iFood utiliza a voz do cliente como um recurso valioso para entender necessidades e desejos, melhorando constantemente a experi\u00eancia de entrega de alimentos.<br><\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-b9b31d2bf983465b2bca505520752976-3\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4 collapsed\"\r\n                                                        data-counter=\"3\"\r\n                                                        data-bs-target=\"#collapse-block-b9b31d2bf983465b2bca505520752976-3\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"false\"\r\n                                                        aria-controls=\"collapse-block-b9b31d2bf983465b2bca505520752976-3\">\r\n                                                        <span class=\"h6 mb-0\">Humaniza\u00e7\u00e3o da marca<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-b9b31d2bf983465b2bca505520752976-3\"\r\n                                                    class=\"accordion-collapse collapse\"\r\n                                                    aria-labelledby=\"heading-block-b9b31d2bf983465b2bca505520752976-3\"\r\n                                                    data-bs-parent=\"#accordion-block-b9b31d2bf983465b2bca505520752976\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">Os especialistas destacam como a humaniza\u00e7\u00e3o da marca \u00e9 essencial para estabelecer relacionamentos aut\u00eanticos com os clientes. Atrav\u00e9s de estrat\u00e9gias de comunica\u00e7\u00e3o eficazes, o iFood n\u00e3o apenas fornece um servi\u00e7o, mas tamb\u00e9m promove um senso de pertencimento \u00e0 sua comunidade.<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                            <\/div>\r\n                                                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-ce51fff307d1b7ac7057cadaaf7db5aa\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Highlights do epis\u00f3dio<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Personaliza\u00e7\u00e3o \u00e9 uma exig\u00eancia                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    O engajamento aumenta quando a marca usa experi\u00eancias personalizadas. Descubra como o iFood prioriza a constru\u00e7\u00e3o de comunidades, oferecendo uma experi\u00eancia personalizada que cria uma conex\u00e3o emocional profunda com os usu\u00e1rios.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Escuta ativa como diferencial                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Explore como o iFood utiliza a escuta ativa e a voz do cliente para entender necessidades e desejos, impulsionando melhorias cont\u00ednuas na experi\u00eancia de entrega de alimentos.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Comunica\u00e7\u00e3o aut\u00eantica                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Saiba como o iFood humaniza a marca, estabelecendo relacionamentos aut\u00eanticos com os clientes por meio de estrat\u00e9gias de comunica\u00e7\u00e3o eficazes, promovendo um senso de pertencimento \u00e0 sua comunidade.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":64084,"parent":0,"template":"","class_list":["post-36011","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conquistando cora\u00e7\u00f5es e est\u00f4magos: a arte do iFood em construir comunidades<\/title>\n<meta name=\"description\" content=\"Descubra como o iFood constr\u00f3i comunidades e garante engajamento em uma conversa imperd\u00edvel com especialistas. 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