{"id":36010,"date":"2024-08-05T04:11:06","date_gmt":"2024-08-05T04:11:06","guid":{"rendered":"https:\/\/sinchcomdev.local\/podcast\/os-segredos-do-globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-whatsapp\/"},"modified":"2026-03-03T06:49:26","modified_gmt":"2026-03-03T06:49:26","slug":"os-segredos-do-globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-whatsapp","status":"publish","type":"podcast","link":"https:\/\/sinch.com\/pt\/podcast\/os-segredos-do-globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-whatsapp\/","title":{"rendered":"Os segredos do Globoplay para se tornar uma refer\u00eancia com seu bot no WhatsApp"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Podcast<\/p>\r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Smart Conversations 07: Os segredos do Globoplay para se tornar uma refer\u00eancia com seu bot no WhatsApp                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"\">O Squad Sinch revela insights valiosos sobre como o bot do Globoplay no WhatsApp se tornou uma refer\u00eancia em engajamento e experi\u00eancia do cliente.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                                                    \r\n                                \r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=PnbauWIZcIA\" class=\"lazy-video-link\" data-lazy-video=\"PnbauWIZcIA\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/PnbauWIZcIA\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/PnbauWIZcIA\/maxresdefault.jpg\" alt=\"Squad Sinch responde: os segredos do Globoplay para se tornar uma refer\u00eancia com seu bot no WhatsApp\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=PnbauWIZcIA#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/PnbauWIZcIA\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/PnbauWIZcIA\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=PnbauWIZcIA\",\n    \"name\": \"Squad Sinch responde: os segredos do Globoplay para se tornar uma refer\\u00eancia com seu bot no WhatsApp\",\n    \"description\": \"Neste epis\\u00f3dio especial, o Squad da Sinch revela insights valiosos sobre como o bot da Globoplay no WhatsApp se tornou uma refer\\u00eancia em engajamento e experi\\u00eancia do cliente. Prepare-se para conhecer estrat\\u00e9gias eficientes e dicas pr\\u00e1ticas para aprimorar a sua comunica\\u00e7\\u00e3o no canal!\",\n    \"uploadDate\": \"2023-06-29T23:06:10+00:00\",\n    \"duration\": \"PT1H4M7S\"\n}        <\/script>\r\n        \r\n\t\r\n\r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" class=\"section section-py\" id=\"podcast-content-section\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-lg-3 mb-6 mb-md-7\">\r\n                    <p class=\"fs-xs fw-bold text-accent\">Compartilhar no<\/p>\r\n<div class=\"share-icons d-flex flex-wrap gap-3\">\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/sinch.com\/pt\/podcast\/os-segredos-do-globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-whatsapp\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/linkedin.svg\">\r\n                <title>\r\n                    Compartilhar LinkedIn                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/sinch.com\/pt\/podcast\/os-segredos-do-globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-whatsapp\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/facebook.svg\">\r\n                <title>\r\n                    Compartilhar Facebook                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/twitter.com\/intent\/tweet?text=https:\/\/sinch.com\/pt\/podcast\/os-segredos-do-globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-whatsapp\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/x.svg\">\r\n                <title>\r\n                    Compartilhar X                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n    <\/div>                <\/div>\r\n                <div class=\"podcast-content longform-content col-12 col-lg-6\">\r\n                    <h2>Sobre esse epis\u00f3dio<\/h2>\r\n                    <p>Neste epis\u00f3dio do Smart Conversations,  o Squad de desenvolvedores Sinch destaca os bastidores do sucesso do Globoplay ao implementar um bot no WhatsApp, compartilhando insights valiosos sobre como o bot se transformou em uma refer\u00eancia em termos de engajamento e experi\u00eancia do cliente.<\/p>\n<p>Prepare-se para absorver estrat\u00e9gias eficazes e dicas pr\u00e1ticas para aprimorar a comunica\u00e7\u00e3o nesse canal crucial.<\/p>\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-d96a5113cabea216310c06b21c24abe6\" class=\"section section-altblo section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Host<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Gabriel Nardelli, Regional Marketing Manager | Sinch Engage<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Com 8 anos de experi\u00eancia em marketing e ag\u00eancias de comunica\u00e7\u00e3o, j\u00e1 coordenou equipes de comunica\u00e7\u00e3o e tecnologia, participou de projetos de educa\u00e7\u00e3o e tecnologia para impacto social e atualmente ajuda empresas a se conectarem com seus clientes usando os canais Whatsapp e Instagram na nova Era Conversacional.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"470\" height=\"380\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Do-SMS-ao-WhatsApp-Como-Magalu-evoluiu-a-jornada-de-compra-do-seu-consumidor-02.png\" class=\"img-fluid\" alt=\"Imagem para Gabriel Nardelli, Regional Marketing Manager | Sinch Engage\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Do-SMS-ao-WhatsApp-Como-Magalu-evoluiu-a-jornada-de-compra-do-seu-consumidor-02.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Do-SMS-ao-WhatsApp-Como-Magalu-evoluiu-a-jornada-de-compra-do-seu-consumidor-02-300x243.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-65193377b1536b787a8a972c11227956\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidada<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Fernanda Baesse, UX Writer | Sinch<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Orientada pela cultura Data-driven, lidera a concep\u00e7\u00e3o, prototipagem e implementa\u00e7\u00e3o de fluxos, gerenciamento de dados e evolu\u00e7\u00e3o da Intelig\u00eancia Artificial em intera\u00e7\u00f5es de mensageria para empresas de grande porte. Sua atua\u00e7\u00e3o abrange an\u00e1lises qualitativas e quantitativas em chatbots, condu\u00e7\u00e3o de workshops e facilita\u00e7\u00f5es de produto e design com stakeholders. Ela produz relat\u00f3rios de an\u00e1lise, contribui para comit\u00eas executivos e gera insights estrat\u00e9gicos para avalia\u00e7\u00e3o peri\u00f3dica do desempenho dos canais.<\/p><p>Com um portf\u00f3lio que inclui colabora\u00e7\u00f5es com empresas como Netflix, Burger King, Nextel, Claro, Nestl\u00e9, Superbid, LeasePlan, AFIP, CCR, Natura&amp;Co e Santander, atualmente est\u00e1 envolvida em projetos com o Globoplay, TV Globo, Premiere e Cartola, em parceria com a Sinch. Sua expertise se estende a capacitar indiv\u00edduos e empresas, auxiliando-as a se destacarem no mercado, com um foco apaixonado em estrat\u00e9gias de engajamento no WhatsApp.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"470\" height=\"380\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Os-segredos-do-Globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-WhatsApp-01.png\" class=\"img-fluid\" alt=\"Imagem para Fernanda Baesse, UX Writer | Sinch\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Os-segredos-do-Globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-WhatsApp-01.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Os-segredos-do-Globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-WhatsApp-01-300x243.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-10563052d91566ce9f527a5825e01ed9\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidada<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Rafaela Lopes, Project Owner | Sinch<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Atua na lideran\u00e7a de projetos de desenvolvimento e manuten\u00e7\u00e3o de chatbots de WhatsApp. Realiza a gest\u00e3o dos projetos, incluindo escopo, custo, qualidade e riscos, em colabora\u00e7\u00e3o com o Project Manager.<\/p><p>O monitoramento das atividades \u00e9 conduzido por meio de cronogramas, dashboards e relat\u00f3rios de acompanhamento, assegurando a execu\u00e7\u00e3o das atividades planejadas, identifica\u00e7\u00e3o e resolu\u00e7\u00e3o de obst\u00e1culos, entre outras a\u00e7\u00f5es. Adicionalmente, analisa dados de mercado, fornecendo insights e propostas para aprimoramento cont\u00ednuo, visando atender \u00e0s necessidades do neg\u00f3cio do cliente.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"470\" height=\"380\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Os-segredos-do-Globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-WhatsApp-02.png\" class=\"img-fluid\" alt=\"Imagem para Rafaela Lopes, Project Owner | Sinch\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Os-segredos-do-Globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-WhatsApp-02.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Os-segredos-do-Globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-WhatsApp-02-300x243.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-61a83f2de7fa9d09f9e2def28b96d18a\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidado<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Yuri Santana Solutions Manager | Sinch<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Gestor de equipes e produtos de TI, apaixonado por transformar o mundo com tecnologia. Experi\u00eancia em liderar iniciativas de transforma\u00e7\u00e3o digital, automa\u00e7\u00e3o e intelig\u00eancia artificial, gerando solu\u00e7\u00f5es inovadoras que agregam valor. Mentalidade estrat\u00e9gica, capaz de identificar oportunidades, planejar e executar projetos com agilidade, liderando times globais, promovendo colabora\u00e7\u00e3o e desenvolvimento. Habilidade em negociar e comunicar com clientes e parceiros de diversas culturas, focado em resultados r\u00e1pidos que atendam expectativas. Fascinado por ambientes que possibilitam evolu\u00e7\u00e3o cont\u00ednua de pessoas, produtos e projetos com impacto positivo.<br><\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"470\" height=\"380\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Os-segredos-do-Globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-WhatsApp-03.png\" class=\"img-fluid\" alt=\"Imagem para Yuri Santana Solutions Manager | Sinch\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Os-segredos-do-Globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-WhatsApp-03.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Os-segredos-do-Globoplay-para-se-tornar-uma-referencia-com-seu-bot-no-WhatsApp-03-300x243.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-d121732af2234f97d8f2bc6288f67261\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Principais Insights<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                                                                <div class=\"accordion accordion-widget d-flex flex-column gap-3 m-0\" id=\"accordion-block-d121732af2234f97d8f2bc6288f67261\">\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-d121732af2234f97d8f2bc6288f67261-1\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4\"\r\n                                                        data-counter=\"1\"\r\n                                                        data-bs-target=\"#collapse-block-d121732af2234f97d8f2bc6288f67261-1\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"true\"\r\n                                                        aria-controls=\"collapse-block-d121732af2234f97d8f2bc6288f67261-1\">\r\n                                                        <span class=\"h6 mb-0\">Engajamento Excepcional<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-d121732af2234f97d8f2bc6288f67261-1\"\r\n                                                    class=\"accordion-collapse collapse show\"\r\n                                                    aria-labelledby=\"heading-block-d121732af2234f97d8f2bc6288f67261-1\"\r\n                                                    data-bs-parent=\"#accordion-block-d121732af2234f97d8f2bc6288f67261\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">O podcast explora como o Globoplay conquistou um alto n\u00edvel de engajamento ao utilizar seu bot no WhatsApp. Os especialistas analisam as t\u00e1ticas empregadas para atrair a aten\u00e7\u00e3o dos usu\u00e1rios e manter um di\u00e1logo significativo, contribuindo para aprimorar a intera\u00e7\u00e3o.<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-d121732af2234f97d8f2bc6288f67261-2\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4 collapsed\"\r\n                                                        data-counter=\"2\"\r\n                                                        data-bs-target=\"#collapse-block-d121732af2234f97d8f2bc6288f67261-2\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"false\"\r\n                                                        aria-controls=\"collapse-block-d121732af2234f97d8f2bc6288f67261-2\">\r\n                                                        <span class=\"h6 mb-0\">Melhoria na Experi\u00eancia do Cliente<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-d121732af2234f97d8f2bc6288f67261-2\"\r\n                                                    class=\"accordion-collapse collapse\"\r\n                                                    aria-labelledby=\"heading-block-d121732af2234f97d8f2bc6288f67261-2\"\r\n                                                    data-bs-parent=\"#accordion-block-d121732af2234f97d8f2bc6288f67261\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">A discuss\u00e3o se aprofunda na maneira pela qual o Globoplay aprimorou a experi\u00eancia do cliente por meio de seu bot no WhatsApp. A personaliza\u00e7\u00e3o das intera\u00e7\u00f5es, a capacidade de solucionar problemas prontamente e a entrega de informa\u00e7\u00f5es relevantes s\u00e3o destacadas como fatores cruciais para proporcionar uma experi\u00eancia mais satisfat\u00f3ria.<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-d121732af2234f97d8f2bc6288f67261-3\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4 collapsed\"\r\n                                                        data-counter=\"3\"\r\n                                                        data-bs-target=\"#collapse-block-d121732af2234f97d8f2bc6288f67261-3\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"false\"\r\n                                                        aria-controls=\"collapse-block-d121732af2234f97d8f2bc6288f67261-3\">\r\n                                                        <span class=\"h6 mb-0\">Estrat\u00e9gias Eficientes<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-d121732af2234f97d8f2bc6288f67261-3\"\r\n                                                    class=\"accordion-collapse collapse\"\r\n                                                    aria-labelledby=\"heading-block-d121732af2234f97d8f2bc6288f67261-3\"\r\n                                                    data-bs-parent=\"#accordion-block-d121732af2234f97d8f2bc6288f67261\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">O epis\u00f3dio fornece orienta\u00e7\u00f5es valiosas para empresas interessadas em otimizar sua comunica\u00e7\u00e3o no canal do WhatsApp. A equipe do Squad Sinch compartilha t\u00e1ticas e estrat\u00e9gias espec\u00edficas para criar bots eficazes, que atendam \u00e0s necessidades dos clientes e gerem resultados positivos.<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                            <\/div>\r\n                                                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n           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mb-0 mt-2\"\r\n                                                                        >\r\n                                    Explore os bastidores do sucesso do Globoplay ao conquistar um engajamento excepcional com seu bot no WhatsApp. Saiba como estrat\u00e9gias inteligentes cativaram os usu\u00e1rios e mantiveram di\u00e1logos envolventes, resultando em intera\u00e7\u00f5es de alta qualidade.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Experi\u00eancia do Cliente Elevada                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Adentre a transforma\u00e7\u00e3o da experi\u00eancia do cliente promovida pelo Globoplay atrav\u00e9s de seu bot no WhatsApp. Descubra como personaliza\u00e7\u00e3o, resolu\u00e7\u00e3o eficiente de problemas e entrega de informa\u00e7\u00f5es relevantes criaram uma jornada mais satisfat\u00f3ria para os clientes.                                <\/div>\r\n                        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class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Receba conselhos valiosos diretamente do Squad Sinch sobre a cria\u00e7\u00e3o bem-sucedida de bots no canal do WhatsApp. Explore t\u00e1ticas e estrat\u00e9gias espec\u00edficas para desenvolver bots eficientes que atendam \u00e0s necessidades dos clientes e gerem resultados positivos.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"component\"  class=\"section 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