{"id":36009,"date":"2024-08-05T04:12:48","date_gmt":"2024-08-05T04:12:48","guid":{"rendered":"https:\/\/sinchcomdev.local\/podcast\/cs-de-apagar-incendios-construcao-de-uma-jornada-de-sucesso\/"},"modified":"2026-04-07T11:13:45","modified_gmt":"2026-04-07T11:13:45","slug":"cs-de-apagar-incendios-construcao-de-uma-jornada-de-sucesso","status":"publish","type":"podcast","link":"https:\/\/sinch.com\/pt\/podcast\/cs-de-apagar-incendios-construcao-de-uma-jornada-de-sucesso\/","title":{"rendered":"CS: De apagar inc\u00eandios a constru\u00e7\u00e3o de uma jornada de sucesso"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Podcast<\/p>\r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Smart Conversations 08: CS: De apagar inc\u00eandios a constru\u00e7\u00e3o de uma jornada de sucesso                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"\">Nesse epis\u00f3dio convidamos os experts Bernardo Nunes e Lilian Oliveira Franco para compartilhar as melhores pr\u00e1ticas de um time estrat\u00e9gico de CS.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                                                    \r\n                                \r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=wAQLtAYeetc\" class=\"lazy-video-link\" data-lazy-video=\"wAQLtAYeetc\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/wAQLtAYeetc\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/wAQLtAYeetc\/maxresdefault.jpg\" alt=\"CS: de apagar inc\u00eandios a constru\u00e7\u00e3o de uma jornada de sucesso\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=wAQLtAYeetc#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/wAQLtAYeetc\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/wAQLtAYeetc\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=wAQLtAYeetc\",\n    \"name\": \"CS: de apagar inc\\u00eandios a constru\\u00e7\\u00e3o de uma jornada de sucesso\",\n    \"description\": \"\\u00c9 comum que times de Customer Sucess executem muitas fun\\u00e7\\u00f5es no seu dia a dia. Mas como garantir que o seu time n\\u00e3o est\\u00e1 deixando de lado a jornada do cliente e focando apenas no suporte?\\u00a0Nesse epis\\u00f3dio convidamos os experts Bernardo Nunes, que \\u00e9 Head of Customer Success, e Lilian Oliveira Franco, Director of Customer Success & Support, para compartilhar as melhores pr\\u00e1ticas de um time estrat\\u00e9gico de CS.\",\n    \"uploadDate\": \"2023-06-29T23:18:10+00:00\",\n    \"duration\": \"PT53M31S\"\n}        <\/script>\r\n        \r\n\t\r\n\r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" class=\"section section-py\" id=\"podcast-content-section\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-lg-3 mb-6 mb-md-7\">\r\n                    <p class=\"fs-xs fw-bold text-accent\">Compartilhar no<\/p>\r\n<div class=\"share-icons d-flex flex-wrap gap-3\">\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/sinch.com\/pt\/podcast\/cs-de-apagar-incendios-construcao-de-uma-jornada-de-sucesso\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/linkedin.svg\">\r\n                <title>\r\n                    Compartilhar LinkedIn                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/sinch.com\/pt\/podcast\/cs-de-apagar-incendios-construcao-de-uma-jornada-de-sucesso\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/facebook.svg\">\r\n                <title>\r\n                    Compartilhar Facebook                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/twitter.com\/intent\/tweet?text=https:\/\/sinch.com\/pt\/podcast\/cs-de-apagar-incendios-construcao-de-uma-jornada-de-sucesso\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/x.svg\">\r\n                <title>\r\n                    Compartilhar X                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n    <\/div>                <\/div>\r\n                <div class=\"podcast-content longform-content col-12 col-lg-6\">\r\n                    <h2>Sobre esse epis\u00f3dio<\/h2>\r\n                    <p>Neste epis\u00f3dio do Smart Conversations, dois especialistas em Customer Success, Bernardo Nunes e Lilian Oliveira Franco, mergulham em discuss\u00f5es envolventes sobre como os times de CS podem equilibrar suas tarefas di\u00e1rias, evitando que o foco na resolu\u00e7\u00e3o de problemas imediatos comprometa a constru\u00e7\u00e3o de uma jornada hol\u00edstica e bem-sucedida para os clientes, compartilham experi\u00eancias, estrat\u00e9gias e pr\u00e1ticas recomendadas para garantir que o atendimento n\u00e3o apenas apague inc\u00eandios, mas tamb\u00e9m crie rela\u00e7\u00f5es estrat\u00e9gicas e duradouras com os clientes.<\/p>\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-49b5157e04f97ac409de7b294cea1016\" class=\"section section-altblo section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Host<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Let\u00edcia Nobre, Customer Success Manager | Sinch<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Apaixonada por relacionamentos, experi\u00eancias e sucesso do cliente, conta com um amplo hist\u00f3rico de atua\u00e7\u00e3o em clientes de diversas ind\u00fastrias e casos de uso.<\/p><p>Atua h\u00e1 mais de 5 anos no mercado SAAS\/ CPaas voltado a comunica\u00e7\u00e3o nos principais canais como WhatsApp, Messenger, Instagram, SMS e entre outros, desde ent\u00e3o, atendendo contas estrat\u00e9gicas priorizando sempre a entrega de valor, desenvolvimento e perfomance da solu\u00e7\u00e3o oferecida.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-CS-De-apagar-incendios-a-construcao-de-uma-jornada-de-sucesso-01.png\" class=\"img-fluid\" alt=\"Imagem para Let\u00edcia Nobre, Customer Success Manager | Sinch\" sizes=\"(min-width: 1200px) 648px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-CS-De-apagar-incendios-a-construcao-de-uma-jornada-de-sucesso-01.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-CS-De-apagar-incendios-a-construcao-de-uma-jornada-de-sucesso-01-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-1a6d7f13a99050015831dcd9f0c05157\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidado<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Bernardo Nunes, Head of Customer Success | IFTL<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Como Head de Customer Success e professor na CSM 101, possui uma trajet\u00f3ria not\u00e1vel. Sua atua\u00e7\u00e3o no mercado tecnol\u00f3gico \u00e9 marcada pela estrutura\u00e7\u00e3o e desenvolvimento de processos de aquisi\u00e7\u00e3o, reten\u00e7\u00e3o e expans\u00e3o.<\/p><p>Com foco em alta performance, Bernardo lidera equipes na entrega de solu\u00e7\u00f5es valiosas, destacando-se pela abordagem centrada na jornada do cliente e na proatividade.<\/p><p>Sua capacidade de criar relacionamentos s\u00f3lidos \u00e9 complementada pela dedica\u00e7\u00e3o como educador, compartilhando conhecimento na CSM 101.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-CS-De-apagar-incendios-a-construcao-de-uma-jornada-de-sucesso-02.png\" class=\"img-fluid\" alt=\"Imagem para Bernardo Nunes, Head of Customer Success | IFTL\" sizes=\"(min-width: 1200px) 648px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-CS-De-apagar-incendios-a-construcao-de-uma-jornada-de-sucesso-02.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-CS-De-apagar-incendios-a-construcao-de-uma-jornada-de-sucesso-02-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-4785a5a9381ea7db8f205ca74c37905f\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidada<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Lilian Oliveira Franco, Director of Customer Success &#038; Support | Monuv<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Como Diretora de Sucesso do Cliente, personifica uma jornada profissional not\u00e1vel. Com mais de uma d\u00e9cada de experi\u00eancia em Sucesso do Cliente (CS), Suporte e Experi\u00eancia, ela desenvolveu uma defini\u00e7\u00e3o de CS como uma estrat\u00e9gia de neg\u00f3cios que impulsiona um crescimento exponencial de receita ao orquestrar os resultados dos clientes.<\/p><p>Com uma trajet\u00f3ria que abrange desde startups at\u00e9 empresas locais e corpora\u00e7\u00f5es globais, Lilian aproveitou suas fun\u00e7\u00f5es como funcion\u00e1ria, mentora e consultora para desenvolver cinco estrat\u00e9gias bem-sucedidas de CS que demonstram resultados substanciais.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-CS-De-apagar-incendios-a-construcao-de-uma-jornada-de-sucesso-03.png\" class=\"img-fluid\" alt=\"Imagem para Lilian Oliveira Franco, Director of Customer Success &amp; Support | Monuv\" sizes=\"(min-width: 1200px) 648px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-CS-De-apagar-incendios-a-construcao-de-uma-jornada-de-sucesso-03.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-CS-De-apagar-incendios-a-construcao-de-uma-jornada-de-sucesso-03-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-0581bda9bcd98956059df1547fb3a371\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Principais Insights<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                                                                <div class=\"accordion accordion-widget d-flex flex-column gap-3 m-0\" id=\"accordion-block-0581bda9bcd98956059df1547fb3a371\">\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-0581bda9bcd98956059df1547fb3a371-1\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4\"\r\n                                                        data-counter=\"1\"\r\n                                                        data-bs-target=\"#collapse-block-0581bda9bcd98956059df1547fb3a371-1\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"true\"\r\n                                                        aria-controls=\"collapse-block-0581bda9bcd98956059df1547fb3a371-1\">\r\n                                                        <span class=\"h6 mb-0\">Priorizando a Jornada do Cliente<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-0581bda9bcd98956059df1547fb3a371-1\"\r\n                                                    class=\"accordion-collapse collapse show\"\r\n                                                    aria-labelledby=\"heading-block-0581bda9bcd98956059df1547fb3a371-1\"\r\n                                                    data-bs-parent=\"#accordion-block-0581bda9bcd98956059df1547fb3a371\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">O epis\u00f3dio enfatiza a import\u00e2ncia de manter o foco na jornada do cliente, al\u00e9m de resolver quest\u00f5es de suporte pontuais. Isso envolve entender as necessidades, expectativas e objetivos do cliente em toda a sua jornada, para oferecer um suporte mais alinhado com os resultados desejados.<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-0581bda9bcd98956059df1547fb3a371-2\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4 collapsed\"\r\n                                                        data-counter=\"2\"\r\n                                                        data-bs-target=\"#collapse-block-0581bda9bcd98956059df1547fb3a371-2\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"false\"\r\n                                                        aria-controls=\"collapse-block-0581bda9bcd98956059df1547fb3a371-2\">\r\n                                                        <span class=\"h6 mb-0\">Proatividade Estrat\u00e9gica<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-0581bda9bcd98956059df1547fb3a371-2\"\r\n                                                    class=\"accordion-collapse collapse\"\r\n                                                    aria-labelledby=\"heading-block-0581bda9bcd98956059df1547fb3a371-2\"\r\n                                                    data-bs-parent=\"#accordion-block-0581bda9bcd98956059df1547fb3a371\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">Os convidados compartilham insights sobre a abordagem proativa, destacando a import\u00e2ncia de antecipar problemas e necessidades do cliente. Ao adotar uma postura proativa, os times de CS podem evitar problemas antes que eles ocorram, construindo um relacionamento de confian\u00e7a e prestando um servi\u00e7o excepcional.<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-0581bda9bcd98956059df1547fb3a371-3\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4 collapsed\"\r\n                                                        data-counter=\"3\"\r\n                                                        data-bs-target=\"#collapse-block-0581bda9bcd98956059df1547fb3a371-3\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"false\"\r\n                                                        aria-controls=\"collapse-block-0581bda9bcd98956059df1547fb3a371-3\">\r\n                                                        <span class=\"h6 mb-0\">M\u00e9tricas Direcionadas<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-0581bda9bcd98956059df1547fb3a371-3\"\r\n                                                    class=\"accordion-collapse collapse\"\r\n                                                    aria-labelledby=\"heading-block-0581bda9bcd98956059df1547fb3a371-3\"\r\n                                                    data-bs-parent=\"#accordion-block-0581bda9bcd98956059df1547fb3a371\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">Uma discuss\u00e3o relevante aborda a defini\u00e7\u00e3o de m\u00e9tricas que realmente importam. Os especialistas destacam a necessidade de escolher m\u00e9tricas que estejam alinhadas com os objetivos estrat\u00e9gicos do cliente, permitindo que os times de CS avaliem de forma eficaz o valor entregue e fa\u00e7am ajustes com base em resultados tang\u00edveis.<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                            <\/div>\r\n                                                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-a5ee2a71d40a182fcca6d480f1ed9e7a\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Highlights do epis\u00f3dio<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Balanceando Suporte e Estrat\u00e9gia                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Bernardo e Lilian exploram como os times de CS podem encontrar o equil\u00edbrio certo entre fornecer suporte imediato e manter uma vis\u00e3o estrat\u00e9gica para a jornada completa do cliente. Eles compartilham exemplos de como atender \u00e0s necessidades imediatas sem negligenciar a cria\u00e7\u00e3o de valor a longo prazo.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Adotando uma Abordagem Pr\u00f3-Ativa                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Os especialistas mergulham na import\u00e2ncia de ser proativo. Eles explicam como a proatividade pode n\u00e3o apenas evitar problemas, mas tamb\u00e9m aprimorar a experi\u00eancia do cliente, oferecendo solu\u00e7\u00f5es antes mesmo de surgirem as preocupa\u00e7\u00f5es.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Medindo Impacto com M\u00e9tricas Relevantes                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Bernardo e Lilian destacam a relev\u00e2ncia das m\u00e9tricas na avalia\u00e7\u00e3o do desempenho do CS. Eles discutem como selecionar m\u00e9tricas que reflitam o progresso e o impacto real, permitindo que os times de CS demonstrem o valor que est\u00e3o agregando aos clientes e \u00e0 organiza\u00e7\u00e3o como um todo.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":64145,"parent":0,"template":"","class_list":["post-36009","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CS: De apagar inc\u00eandios a constru\u00e7\u00e3o de uma jornada de sucesso<\/title>\n<meta name=\"description\" content=\"Descubra como especialistas em Customer Success transformam o atendimento, criando jornadas de sucesso para os clientes. 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