{"id":36007,"date":"2024-08-05T04:16:24","date_gmt":"2024-08-05T04:16:24","guid":{"rendered":"https:\/\/sinchcomdev.local\/podcast\/transformando-o-engajamento-estrategia-do-globoplay-no-whatsapp\/"},"modified":"2026-04-07T11:26:11","modified_gmt":"2026-04-07T11:26:11","slug":"transformando-o-engajamento-estrategia-do-globoplay-no-whatsapp","status":"publish","type":"podcast","link":"https:\/\/sinch.com\/pt\/podcast\/transformando-o-engajamento-estrategia-do-globoplay-no-whatsapp\/","title":{"rendered":"Transformando o engajamento: A estrat\u00e9gia do Globoplay no WhatsApp"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Podcast<\/p>\r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Smart Conversations 10: Transformando o engajamento: A estrat\u00e9gia do Globoplay no WhatsApp                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"\">Transformando o engajamento: A estrat\u00e9gia do Globoplay no WhatsApp<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                                                    \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=qD1mJaJ-NNg\" class=\"lazy-video-link\" data-lazy-video=\"qD1mJaJ-NNg\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/qD1mJaJ-NNg\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/qD1mJaJ-NNg\/maxresdefault.jpg\" alt=\"Transformando o engajamento: a estrat\u00e9gia do Globoplay no WhatsApp\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=qD1mJaJ-NNg#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/qD1mJaJ-NNg\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/qD1mJaJ-NNg\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=qD1mJaJ-NNg\",\n    \"name\": \"Transformando o engajamento: a estrat\\u00e9gia do Globoplay no WhatsApp\",\n    \"description\": \"De reality shows at\\u00e9 novelas, o Globoplay revolucionou a forma de interagir com todos os seus p\\u00fablicos! E para compartilhar mais detalhes desse projeto inovador, vamos bater um papo com a Daniella Fleury, Coordenadora de CRM, e a Danielle Valente, Coordenadora de Marketing Insights e Martech.\",\n    \"uploadDate\": \"2023-07-06T23:34:17+00:00\",\n    \"duration\": \"PT51M35S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" class=\"section section-py\" id=\"podcast-content-section\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-lg-3 mb-6 mb-md-7\">\r\n                    <p class=\"fs-xs fw-bold text-accent\">Compartilhar no<\/p>\r\n<div class=\"share-icons d-flex flex-wrap gap-3\">\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/sinch.com\/pt\/podcast\/transformando-o-engajamento-estrategia-do-globoplay-no-whatsapp\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/linkedin.svg\">\r\n                <title>\r\n                    Compartilhar LinkedIn                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/sinch.com\/pt\/podcast\/transformando-o-engajamento-estrategia-do-globoplay-no-whatsapp\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/facebook.svg\">\r\n                <title>\r\n                    Compartilhar Facebook                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/twitter.com\/intent\/tweet?text=https:\/\/sinch.com\/pt\/podcast\/transformando-o-engajamento-estrategia-do-globoplay-no-whatsapp\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/x.svg\">\r\n                <title>\r\n                    Compartilhar X                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n    <\/div>                <\/div>\r\n                <div class=\"podcast-content longform-content col-12 col-lg-6\">\r\n                    <h2>Sobre esse epis\u00f3dio<\/h2>\r\n                    <p>Nesse epis\u00f3dio do Smart Conversations, o foco recai sobre a inovadora estrat\u00e9gia de intera\u00e7\u00e3o do Globoplay com seu p\u00fablico por meio do WhatsApp.<\/p>\n<p>O epis\u00f3dio mergulha nas diversas formas como o Globoplay revolucionou a maneira como se comunica com sua audi\u00eancia, desde reality shows at\u00e9 novelas. A anfitri\u00e3 Let\u00edcia Nobre conduz a conversa com as convidadas experientes, Daniella Fleury, Coordenadora de CRM e Danielle Valente, Coordenadora de Marketing Insights e Martech, proporcionando insights valiosos sobre essa abordagem.<\/p>\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-a8698fde610c138814ce3bdf7344d197\" class=\"section section-altblo section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Host<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Let\u00edcia Nobre, Customer Success Manager | Sinch<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Apaixonada por relacionamentos, experi\u00eancias e sucesso do cliente, conta com um amplo hist\u00f3rico de atua\u00e7\u00e3o em clientes de diversas ind\u00fastrias e casos de uso.<\/p><p>Atua h\u00e1 mais de 5 anos no mercado SAAS\/ CPaas voltado a comunica\u00e7\u00e3o nos principais canais como WhatsApp, Messenger, Instagram, SMS e entre outros, desde ent\u00e3o, atendendo contas estrat\u00e9gicas priorizando sempre a entrega de valor, desenvolvimento e perfomance da solu\u00e7\u00e3o oferecida.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-CS-De-apagar-incendios-a-construcao-de-uma-jornada-de-sucesso-01.png\" class=\"img-fluid\" alt=\"Imagem para Let\u00edcia Nobre, Customer Success Manager | Sinch\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-CS-De-apagar-incendios-a-construcao-de-uma-jornada-de-sucesso-01.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-CS-De-apagar-incendios-a-construcao-de-uma-jornada-de-sucesso-01-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-82df1f5eee51e588dadd5556601ac7a4\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidada<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Daniella Fleury, Coordenadora de CRM | Globoplay<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Sempre movida pela paix\u00e3o por estrat\u00e9gias de neg\u00f3cios e conex\u00f5es humanas. Graduada em Comunica\u00e7\u00e3o Social e atualmente cursando MBA em BI, Marketing Digital e Estrat\u00e9gia Data Driven em duas renomadas institui\u00e7\u00f5es, ela acumula uma s\u00f3lida experi\u00eancia de 10 anos no setor de Marketing. Sua jornada inclui passagens por empresas como Globo, Ana Couto Branding, Stone e Wooza.<\/p><p>Atualmente, ela desempenha um papel fundamental na \u00e1rea de Produtos Digitais e Canais Pagos da Globo, onde assume o papel de coordenadora de CRM para o Globoplay, tanto a n\u00edvel nacional quanto internacional. Sua atua\u00e7\u00e3o \u00e9 diversificada e abrangente, desde liderar equipes e ag\u00eancias at\u00e9 planejar, analisar e otimizar campanhas, jornadas e projetos. Al\u00e9m disso, ela \u00e9 respons\u00e1vel por implementar processos, gerenciar fluxos de automa\u00e7\u00e3o multicanal e liderar projetos em colabora\u00e7\u00e3o com v\u00e1rias \u00e1reas-chave. Seu envolvimento tamb\u00e9m se estende ao teste e implementa\u00e7\u00e3o de modelos de propens\u00e3o e atribui\u00e7\u00e3o de venda, colaborando com times de Dados e Solu\u00e7\u00f5es para o Neg\u00f3cio. Atrav\u00e9s de sua trajet\u00f3ria e dedica\u00e7\u00e3o, ela se destaca como uma l\u00edder estrat\u00e9gica que unifica a vis\u00e3o de neg\u00f3cios com a capacidade de conectar-se de maneira significativa com as pessoas<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Daniella-Fleury.png\" class=\"img-fluid\" alt=\"Imagem para Daniella Fleury, Coordenadora de CRM | Globoplay\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Daniella-Fleury.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Daniella-Fleury-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-7157903533c481ec99abf42dfc9b110b\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidada<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Danielle Valente, Coordenadora de Marketing Insights e Martech | Globoplay<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Uma incr\u00edvel profissional que come\u00e7ou sua trajet\u00f3ria como pesquisadora no Coppead, onde conduziu pesquisas sobre internacionaliza\u00e7\u00e3o empresarial, colaborando na an\u00e1lise de empresas nacionais e internacionais. Ela ingressou na Ativa Investimentos como a primeira especialista de B.I., focando em relat\u00f3rios para vendas e marketing. Seu marco foi a cria\u00e7\u00e3o de um CRM baseado em intelig\u00eancia de neg\u00f3cios. Na Oi, ela fortaleceu o time de reten\u00e7\u00e3o e churn, contribuindo com modelos preditivos de churn, utilizando SAAS para an\u00e1lise. Na Thinc, destacou-se ao implementar o Power BI, transformando a visualiza\u00e7\u00e3o de dados em um produto comercializado pela empresa. Agora, enfrenta desafios na Globoplay, onde continua sua jornada de aprendizado e evolu\u00e7\u00e3o<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Danielle-Valente.png\" class=\"img-fluid\" alt=\"Imagem para Danielle Valente, Coordenadora de Marketing Insights e Martech | Globoplay\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Danielle-Valente.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Danielle-Valente-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-c662f1128e1e1156dab4ae84ee80d161\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Principais Insights<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                                                                <div class=\"accordion accordion-widget d-flex flex-column gap-3 m-0\" id=\"accordion-block-c662f1128e1e1156dab4ae84ee80d161\">\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-c662f1128e1e1156dab4ae84ee80d161-1\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4\"\r\n                                                        data-counter=\"1\"\r\n                                                        data-bs-target=\"#collapse-block-c662f1128e1e1156dab4ae84ee80d161-1\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"true\"\r\n                                                        aria-controls=\"collapse-block-c662f1128e1e1156dab4ae84ee80d161-1\">\r\n                                                        <span class=\"h6 mb-0\">A evolu\u00e7\u00e3o da Intera\u00e7\u00e3o<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-c662f1128e1e1156dab4ae84ee80d161-1\"\r\n                                                    class=\"accordion-collapse collapse show\"\r\n                                                    aria-labelledby=\"heading-block-c662f1128e1e1156dab4ae84ee80d161-1\"\r\n                                                    data-bs-parent=\"#accordion-block-c662f1128e1e1156dab4ae84ee80d161\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">O epis\u00f3dio destaca como o Globoplay transformou a maneira como interage com seu p\u00fablico, adotando o WhatsApp como um canal eficaz para engajamento. Essa mudan\u00e7a representa uma evolu\u00e7\u00e3o no relacionamento entre o servi\u00e7o de streaming e seus usu\u00e1rios, permitindo uma conex\u00e3o mais direta e pessoal<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-c662f1128e1e1156dab4ae84ee80d161-2\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4 collapsed\"\r\n                                                        data-counter=\"2\"\r\n                                                        data-bs-target=\"#collapse-block-c662f1128e1e1156dab4ae84ee80d161-2\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"false\"\r\n                                                        aria-controls=\"collapse-block-c662f1128e1e1156dab4ae84ee80d161-2\">\r\n                                                        <span class=\"h6 mb-0\">Personaliza\u00e7\u00e3o e engajamento significativo<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-c662f1128e1e1156dab4ae84ee80d161-2\"\r\n                                                    class=\"accordion-collapse collapse\"\r\n                                                    aria-labelledby=\"heading-block-c662f1128e1e1156dab4ae84ee80d161-2\"\r\n                                                    data-bs-parent=\"#accordion-block-c662f1128e1e1156dab4ae84ee80d161\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">A estrat\u00e9gia do Globoplay no WhatsApp demonstra a import\u00e2ncia de uma comunica\u00e7\u00e3o personalizada. Atrav\u00e9s do uso de chats interativos, o servi\u00e7o cria uma experi\u00eancia \u00fanica para cada usu\u00e1rio, fortalecendo o engajamento e aprofundando o v\u00ednculo emocional com a marca<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-c662f1128e1e1156dab4ae84ee80d161-3\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4 collapsed\"\r\n                                                        data-counter=\"3\"\r\n                                                        data-bs-target=\"#collapse-block-c662f1128e1e1156dab4ae84ee80d161-3\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"false\"\r\n                                                        aria-controls=\"collapse-block-c662f1128e1e1156dab4ae84ee80d161-3\">\r\n                                                        <span class=\"h6 mb-0\">Feedback como oportunidade<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-c662f1128e1e1156dab4ae84ee80d161-3\"\r\n                                                    class=\"accordion-collapse collapse\"\r\n                                                    aria-labelledby=\"heading-block-c662f1128e1e1156dab4ae84ee80d161-3\"\r\n                                                    data-bs-parent=\"#accordion-block-c662f1128e1e1156dab4ae84ee80d161\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">O epis\u00f3dio enfatiza como o uso estrat\u00e9gico do WhatsApp permite ao Globoplay coletar feedback valioso dos usu\u00e1rios em tempo real. Essa troca de informa\u00e7\u00f5es n\u00e3o apenas ajuda a melhorar a experi\u00eancia do cliente, mas tamb\u00e9m transforma feedback negativo em oportunidades de aprimoramento<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                            <\/div>\r\n                                                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-ece393b0cac0f6d8dd0c1e86cbc1f299\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Highlights do epis\u00f3dio<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Feedback Transformador                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Saiba como o Globoplay aproveita o feedback em tempo real dos usu\u00e1rios por meio do WhatsApp para aprimorar a experi\u00eancia do cliente, convertendo cr\u00edticas em oportunidades de crescimento                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Personaliza\u00e7\u00e3o Impactante                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Explore a estrat\u00e9gia do time Globo de personaliza\u00e7\u00e3o dos Chats Interativos para fortalecer v\u00ednculos no WhatsApp e como ela cria experi\u00eancias \u00fanicas para os usu\u00e1rios, fortalecendo o engajamento e a conex\u00e3o emocional com a marca.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Evolu\u00e7\u00e3o na Intera\u00e7\u00e3o                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Descubra como o Globoplay revolucionou a intera\u00e7\u00e3o com seu p\u00fablico, usando o WhatsApp como um canal eficaz para se conectar de maneira direta e pessoal                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":64303,"parent":0,"template":"","class_list":["post-36007","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformando o engajamento: A estrat\u00e9gia do Globoplay no WhatsApp<\/title>\n<meta name=\"description\" content=\"Smart Conversations 10: 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