{"id":36004,"date":"2024-08-05T04:36:55","date_gmt":"2024-08-05T04:36:55","guid":{"rendered":"https:\/\/sinchcomdev.local\/podcast\/de-reclamacoes-oportunidades-estrategias-para-lidar-com-feedback-negativo-no-whatsapp\/"},"modified":"2026-04-07T11:14:06","modified_gmt":"2026-04-07T11:14:06","slug":"de-reclamacoes-oportunidades-estrategias-para-lidar-com-feedback-negativo-no-whatsapp","status":"publish","type":"podcast","link":"https:\/\/sinch.com\/pt\/podcast\/de-reclamacoes-oportunidades-estrategias-para-lidar-com-feedback-negativo-no-whatsapp\/","title":{"rendered":"De reclama\u00e7\u00f5es \u00e0 oportunidades: Estrat\u00e9gias para lidar com feedback negativo no WhatsApp"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Podcast<\/p>\r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Smart Conversations 13: De reclama\u00e7\u00f5es \u00e0 oportunidades: Estrat\u00e9gias para lidar com feedback negativo no WhatsApp                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"\">Toda empresa quer implementar novos canais para melhorar o atendimento ao cliente, mas nem tudo s\u00e3o flores. Descubra se a sua empresa realmente est\u00e1 preparada para lidar com cr\u00edticas negativas dos clientes neste canal.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                                                    \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=lsA3KJhKK24\" class=\"lazy-video-link\" data-lazy-video=\"lsA3KJhKK24\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/lsA3KJhKK24\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/lsA3KJhKK24\/maxresdefault.jpg\" alt=\"De reclama\u00e7\u00f5es \u00e0 oportunidades: Estrat\u00e9gias para lidar com feedbacks negativos no WhatsApp\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=lsA3KJhKK24#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/lsA3KJhKK24\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/lsA3KJhKK24\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=lsA3KJhKK24\",\n    \"name\": \"De reclama\\u00e7\\u00f5es \\u00e0 oportunidades: Estrat\\u00e9gias para lidar com feedbacks negativos no WhatsApp\",\n    \"description\": \"Toda empresa quer implementar novos canais para melhorar o atendimento ao cliente, mas poucas est\\u00e3o preparadas para lidar com cr\\u00edticas e reclama\\u00e7\\u00f5es nesses canais. Por isso convidamos nossas especialistas Ana Baars, Gerente de Conte\\u00fado e Design Conversacional, e Laura Melaragno, Gerente de Customer Success e Sales Enablement, para falar sobre como construir jornadas conversacionais que previnem cr\\u00edticas negativas dos clientes.\",\n    \"uploadDate\": \"2023-08-10T23:35:28+00:00\",\n    \"duration\": \"PT37M35S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" class=\"section section-py\" id=\"podcast-content-section\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-lg-3 mb-6 mb-md-7\">\r\n                    <p class=\"fs-xs fw-bold text-accent\">Compartilhar no<\/p>\r\n<div class=\"share-icons d-flex flex-wrap gap-3\">\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/sinch.com\/pt\/podcast\/de-reclamacoes-oportunidades-estrategias-para-lidar-com-feedback-negativo-no-whatsapp\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/linkedin.svg\">\r\n                <title>\r\n                    Compartilhar LinkedIn                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/sinch.com\/pt\/podcast\/de-reclamacoes-oportunidades-estrategias-para-lidar-com-feedback-negativo-no-whatsapp\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/facebook.svg\">\r\n                <title>\r\n                    Compartilhar Facebook                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/twitter.com\/intent\/tweet?text=https:\/\/sinch.com\/pt\/podcast\/de-reclamacoes-oportunidades-estrategias-para-lidar-com-feedback-negativo-no-whatsapp\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/x.svg\">\r\n                <title>\r\n                    Compartilhar X                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n    <\/div>                <\/div>\r\n                <div class=\"podcast-content longform-content col-12 col-lg-6\">\r\n                    <h2>Sobre esse epis\u00f3dio<\/h2>\r\n                    <p>Neste epis\u00f3dio do Smart Conversations, as anfitri\u00e3s Laura Melaragno e Ana Baars mergulham em um t\u00f3pico que toda empresa que quer melhorar o atendimento ao cliente precisa encarar de frente.<\/p>\n<p>O epis\u00f3dio traz \u00e0 tona a empolga\u00e7\u00e3o de adotar novos canais, como o WhatsApp, para se conectar com os clientes, mas tamb\u00e9m joga luz sobre a realidade de lidar com cr\u00edticas negativas por esse canal.<\/p>\n<p>As anfitri\u00e3s n\u00e3o s\u00f3 falam sobre enfrentar os desafios, mas tamb\u00e9m sobre transformar essas cr\u00edticas em oportunidades para crescimento. E tem mais: elas abordam como o design conversacional e a cria\u00e7\u00e3o inteligente de bots para o WhatsApp podem melhorar a jornada cliente, sem sufocar o atendimento.<\/p>\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-5c693d26f8d434384c351eda1d61148f\" class=\"section section-altblo section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Host<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Sylvio Barbosa, Latam Head of Marketing | Sinch<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Al\u00e9m de Head do time de Marketing da Sinch para Am\u00e9rica Latina, Sylvio Leal \u00e9 professor de Marketing B2B h\u00e1 mais de 17 anos na Funda\u00e7\u00e3o Dom Cabral, considerada a 9\u00b0 melhor escola de neg\u00f3cios do mundo pelo Financial Times Executive Education Ranking 2022.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-De-reclamacoes-a-oportunidades-Estrategias-para-lidar-com-feedback-negativo-no-WhatsApp-01.png\" class=\"img-fluid\" alt=\"Imagem para Sylvio Barbosa, Latam Head of Marketing | Sinch\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-De-reclamacoes-a-oportunidades-Estrategias-para-lidar-com-feedback-negativo-no-WhatsApp-01.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-De-reclamacoes-a-oportunidades-Estrategias-para-lidar-com-feedback-negativo-no-WhatsApp-01-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-ac919374cc4270d929276b05ef4ca570\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidada<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Ana Baars, Gerente de Conte\u00fado e Design Conversacional | Sinch<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Apaixonada por comunica\u00e7\u00e3o e com amplo conhecimento em jornalismo e Rela\u00e7\u00f5es Internacionais, possui mais de 10 anos de carreira, e especializa\u00e7\u00e3o no \u00e2mbito criativo e humano da tecnologia, destacando-se em produ\u00e7\u00e3o, curadoria, estrat\u00e9gia e performance de conte\u00fado.<\/p><p>Atualmente, lidera um time focado em melhorar experi\u00eancias conversacionais entre empresas e clientes, atrav\u00e9s de desenvolvimento de personas para chatbots, an\u00e1lise de fluxos de conversa e valiosas pesquisas de usu\u00e1rio para enriquecer equipes de Produto. Sua abordagem centrada no usu\u00e1rio reflete sua dedica\u00e7\u00e3o em construir conex\u00f5es significativas e impulsionar resultados positivos.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-De-reclamacoes-a-oportunidades-Estrategias-para-lidar-com-feedback-negativo-no-WhatsApp-02.png\" class=\"img-fluid\" alt=\"Imagem para Ana Baars, Gerente de Conte\u00fado e Design Conversacional | Sinch\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-De-reclamacoes-a-oportunidades-Estrategias-para-lidar-com-feedback-negativo-no-WhatsApp-02.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-De-reclamacoes-a-oportunidades-Estrategias-para-lidar-com-feedback-negativo-no-WhatsApp-02-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-37f13d66a552f2b07097d4479a56fb60\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidada<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Laura Melaragno, Gerente de Customer Success e Sales Enablement | Sinch<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Profissional com uma trajet\u00f3ria impressionante no campo de Sucesso do Cliente, Sales Enablement e Marketing. Atualmente, desempenha um papel fundamental na Sinch, onde atua como Gerente do time de Sucesso do Cliente e Sales Enablement para LATAM.<\/p><p>Essas fun\u00e7\u00f5es destacam sua habilidade excepcional em orientar equipes e garantir o sucesso dos clientes, enquanto tamb\u00e9m aprimora as estrat\u00e9gias de vendas.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-De-reclamacoes-a-oportunidades-Estrategias-para-lidar-com-feedback-negativo-no-WhatsApp-03.png\" class=\"img-fluid\" alt=\"Imagem para Laura Melaragno, Gerente de Customer Success e Sales Enablement | Sinch\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-De-reclamacoes-a-oportunidades-Estrategias-para-lidar-com-feedback-negativo-no-WhatsApp-03.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-De-reclamacoes-a-oportunidades-Estrategias-para-lidar-com-feedback-negativo-no-WhatsApp-03-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-ddb399e6687ec307cdbd0ad757ebd8e2\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Principais Insights<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                                                                <div class=\"accordion accordion-widget d-flex flex-column gap-3 m-0\" id=\"accordion-block-ddb399e6687ec307cdbd0ad757ebd8e2\">\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-ddb399e6687ec307cdbd0ad757ebd8e2-1\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4\"\r\n                                                        data-counter=\"1\"\r\n                                                        data-bs-target=\"#collapse-block-ddb399e6687ec307cdbd0ad757ebd8e2-1\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"true\"\r\n                                                        aria-controls=\"collapse-block-ddb399e6687ec307cdbd0ad757ebd8e2-1\">\r\n                                                        <span class=\"h6 mb-0\">Nem Tudo S\u00e3o Flores com Novos Canais<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-ddb399e6687ec307cdbd0ad757ebd8e2-1\"\r\n                                                    class=\"accordion-collapse collapse show\"\r\n                                                    aria-labelledby=\"heading-block-ddb399e6687ec307cdbd0ad757ebd8e2-1\"\r\n                                                    data-bs-parent=\"#accordion-block-ddb399e6687ec307cdbd0ad757ebd8e2\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">Adicionar novos canais de atendimento, como o WhatsApp, \u00e9 uma jogada inteligente, mas tem seu lado dif\u00edcil. O epis\u00f3dio destaca que empresas precisam estar prontas para receber feedback negativo por esses meios e abordar as cr\u00edticas com seriedade, sem deixar a reputa\u00e7\u00e3o desabar.<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-ddb399e6687ec307cdbd0ad757ebd8e2-2\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4 collapsed\"\r\n                                                        data-counter=\"2\"\r\n                                                        data-bs-target=\"#collapse-block-ddb399e6687ec307cdbd0ad757ebd8e2-2\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"false\"\r\n                                                        aria-controls=\"collapse-block-ddb399e6687ec307cdbd0ad757ebd8e2-2\">\r\n                                                        <span class=\"h6 mb-0\">Feedback Negativo \u00e9 Uma Oportunidade<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-ddb399e6687ec307cdbd0ad757ebd8e2-2\"\r\n                                                    class=\"accordion-collapse collapse\"\r\n                                                    aria-labelledby=\"heading-block-ddb399e6687ec307cdbd0ad757ebd8e2-2\"\r\n                                                    data-bs-parent=\"#accordion-block-ddb399e6687ec307cdbd0ad757ebd8e2\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">Um dos pontos altos do epis\u00f3dio \u00e9 o insight de que feedback negativo, quando manuseado com aten\u00e7\u00e3o, pode ser um grande ba\u00fa de insights. Em vez de se opor, empresas podem usar cr\u00edticas como um mapa para enxergar onde precisam crescer e tornar a experi\u00eancia do cliente ainda mais incr\u00edvel.<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-ddb399e6687ec307cdbd0ad757ebd8e2-3\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4 collapsed\"\r\n                                                        data-counter=\"3\"\r\n                                                        data-bs-target=\"#collapse-block-ddb399e6687ec307cdbd0ad757ebd8e2-3\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"false\"\r\n                                                        aria-controls=\"collapse-block-ddb399e6687ec307cdbd0ad757ebd8e2-3\">\r\n                                                        <span class=\"h6 mb-0\">Design Conversacional e Bots Espertos<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-ddb399e6687ec307cdbd0ad757ebd8e2-3\"\r\n                                                    class=\"accordion-collapse collapse\"\r\n                                                    aria-labelledby=\"heading-block-ddb399e6687ec307cdbd0ad757ebd8e2-3\"\r\n                                                    data-bs-parent=\"#accordion-block-ddb399e6687ec307cdbd0ad757ebd8e2\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">A conversa tamb\u00e9m foca em como o design conversacional e bots bem pensados podem revolucionar a jornada do cliente. As anfitri\u00e3s mostram como usar esses recursos no WhatsApp para fornecer respostas personalizadas e resolver problemas de forma eficiente, mostrando que a tecnologia pode ser uma aliada valiosa.<\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                            <\/div>\r\n                                                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-d7d4573eb41211f2ac93a6c2aa70928f\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Highlights do epis\u00f3dio<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Al\u00e9m do Momento Atual                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Lidar com o fluxo de reclama\u00e7\u00f5es nos canais conversacionais n\u00e3o \u00e9 apenas sobre solucionar problemas imediatos, mas tamb\u00e9m sobre a constru\u00e7\u00e3o de uma reputa\u00e7\u00e3o s\u00f3lida para a marca mesmo em situa\u00e7\u00f5es desafiadoras.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Feedback como Trampolim                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    A conclus\u00e3o \u00e9 que abra\u00e7ar o feedback negativo no WhatsApp \u00e9 mais do que uma estrat\u00e9gia de satisfa\u00e7\u00e3o do cliente; \u00e9 um passo corajoso em dire\u00e7\u00e3o ao crescimento, ao sucesso duradouro e \u00e0 diferencia\u00e7\u00e3o no mercado.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Construindo a Jornada ideal                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    O seu time \u00e9 \u00f3timo no que faz. Mas ser\u00e1 que ele n\u00e3o precisa de ajuda? Explorar como o design conversacional e bots inteligentes podem ser alavancados no WhatsApp, e proporcionar uma jornada suave e personalizada para os clientes e otimizando o atendimento, n\u00e3o se faz com um sozinho e nem mesmo ao estalar de dedos.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":64166,"parent":0,"template":"","class_list":["post-36004","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De reclama\u00e7\u00f5es a oportunidades: feedback no WhatsApp | Sinch<\/title>\n<meta name=\"description\" content=\"Descubra como transformar cr\u00edticas em oportunidades no WhatsApp. O Smart Conversations explora estrat\u00e9gias para lidar com feedback negativo. 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