{"id":36000,"date":"2024-08-05T05:28:15","date_gmt":"2024-08-05T05:28:15","guid":{"rendered":"https:\/\/sinchcomdev.local\/podcast\/netshoes-fundador-conta-como-esta-gigante-reinventou-jornada-do-cliente-no-e-commerce\/"},"modified":"2026-04-07T11:22:56","modified_gmt":"2026-04-07T11:22:56","slug":"netshoes-fundador-conta-como-esta-gigante-reinventou-jornada-do-cliente-no-e-commerce","status":"publish","type":"podcast","link":"https:\/\/sinch.com\/pt\/podcast\/netshoes-fundador-conta-como-esta-gigante-reinventou-jornada-do-cliente-no-e-commerce\/","title":{"rendered":"Netshoes: fundador conta como esta gigante reinventou a Jornada do Cliente no E-commerce"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Podcast<\/p>\r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Smart Conversations 17: Netshoes: fundador conta como esta gigante reinventou a Jornada do Cliente no E-commerce                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"\">Como conquistar um consumidor sem precisar de um vendedor? Marcio Kumruian, Fundador da Netshoes, \u00e9 o nosso convidado especial desse epis\u00f3dio e compartilha li\u00e7\u00f5es valiosas sobre como criar uma experi\u00eancia de compra inesquec\u00edvel<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                                                    \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=AaDXcQ4lGgI\" class=\"lazy-video-link\" data-lazy-video=\"AaDXcQ4lGgI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/AaDXcQ4lGgI\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/AaDXcQ4lGgI\/maxresdefault.jpg\" alt=\"Netshoes: fundador conta como esta gigante reinventou a Jornada do Cliente no E-commerce\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=AaDXcQ4lGgI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/AaDXcQ4lGgI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/AaDXcQ4lGgI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=AaDXcQ4lGgI\",\n    \"name\": \"Netshoes: fundador conta como esta gigante reinventou a Jornada do Cliente no E-commerce\",\n    \"description\": \"Como conquistar um consumidor sem precisar de um vendedor? Marcio Kumruian, Fundador da Netshoes, \\u00e9 o nosso convidado especial desse epis\\u00f3dio e compartilha li\\u00e7\\u00f5es valiosas sobre como criar uma experi\\u00eancia de compra inesquec\\u00edvel.\",\n    \"uploadDate\": \"2023-12-01T15:50:33+00:00\",\n    \"duration\": \"PT49M56S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" class=\"section section-py\" id=\"podcast-content-section\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-lg-3 mb-6 mb-md-7\">\r\n                    <p class=\"fs-xs fw-bold text-accent\">Compartilhar no<\/p>\r\n<div class=\"share-icons d-flex flex-wrap gap-3\">\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/sinch.com\/pt\/podcast\/netshoes-fundador-conta-como-esta-gigante-reinventou-jornada-do-cliente-no-e-commerce\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/linkedin.svg\">\r\n                <title>\r\n                    Compartilhar LinkedIn                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/sinch.com\/pt\/podcast\/netshoes-fundador-conta-como-esta-gigante-reinventou-jornada-do-cliente-no-e-commerce\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/facebook.svg\">\r\n                <title>\r\n                    Compartilhar Facebook                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/twitter.com\/intent\/tweet?text=https:\/\/sinch.com\/pt\/podcast\/netshoes-fundador-conta-como-esta-gigante-reinventou-jornada-do-cliente-no-e-commerce\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/x.svg\">\r\n                <title>\r\n                    Compartilhar X                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n    <\/div>                <\/div>\r\n                <div class=\"podcast-content longform-content col-12 col-lg-6\">\r\n                    <h2>Sobre esse epis\u00f3dio<\/h2>\r\n                    <p>Neste epis\u00f3dio, Marcio Kumruian, Fundador da Netshoes, mergulha nas estrat\u00e9gias que transformaram a jornada do cliente no e-commerce da sua empresa. Descubra os bastidores e insights fundamentais para conquistar consumidores e criar experi\u00eancias de compra memor\u00e1veis.<\/p>\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-e2bca02bd738a0417112ba9710329075\" class=\"section section-altblo section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Host<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Henrique Marques, Sales Director | Sinch<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">18 anos de experi\u00eancia dedicados ao desenvolvimento de neg\u00f3cios e equipes. Apaixonado por lideran\u00e7a, capacita\u00e7\u00e3o e recrutamento, destaca-se na forma\u00e7\u00e3o de profissionais de vendas de alta performance. Utilizando dados como guia, foca na estrat\u00e9gia, supera\u00e7\u00e3o de metas e aumento do Market share. Seu entendimento aprofundado das necessidades do cliente impulsiona acelera\u00e7\u00e3o e transforma\u00e7\u00e3o nos neg\u00f3cios. Especialista em contrata\u00e7\u00e3o, desenvolvimento, gest\u00e3o de pessoas, SaaS e orienta\u00e7\u00e3o ao cliente, Marques possui hist\u00f3rico excepcional de supera\u00e7\u00e3o de metas, tanto como colaborador individual quanto como gerente de vendas, atuando com sucesso em diversos pa\u00edses da Am\u00e9rica Latina. Fluente em ingl\u00eas e espanhol, suas an\u00e1lises aprofundadas oferecem suporte crucial nas tomadas de decis\u00e3o dos clientes<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Netshoes-fundador-conta-como-esta-gigante-reinventou-a-Jornada-do-Cliente-no-E-commerce-01.png\" class=\"img-fluid\" alt=\"Imagem para Henrique Marques, Sales Director | Sinch\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Netshoes-fundador-conta-como-esta-gigante-reinventou-a-Jornada-do-Cliente-no-E-commerce-01.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Netshoes-fundador-conta-como-esta-gigante-reinventou-a-Jornada-do-Cliente-no-E-commerce-01-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-c081136f222b9914eceb3eafbd11ba1e\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidado<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Marcio Kumruiam, Fundador | Netshoes<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Marcio foi um dos primeiros empreendedores a investir no com\u00e9rcio eletr\u00f4nico na Am\u00e9rica Latina, assumindo pioneirismo, lideran\u00e7a e vanguarda no mercado brasileiro para a venda de cal\u00e7ados e vestu\u00e1rio pela internet. O executivo fundou a Netshoes no ano 2000, no fundo de um estacionamento dos tios na cidade de S\u00e3o Paulo e apostou nas vendas online com o prop\u00f3sito de democratizar o acesso a produtos e servi\u00e7os a todo o territ\u00f3rio nacional. Em dezembro de 2014, apontado como o maior e-commerce de artigos esportivos do mundo, o empreendedor lan\u00e7ou a Zattini, plataforma do grupo voltada ao mercado de moda e artigos de beleza. Em apenas 4 anos, a opera\u00e7\u00e3o fashion alcan\u00e7ou mais de R$ 380 milh\u00f5es em faturamento. De 2009 a 2014, o grupo saiu de um faturamento consolidado de R$ 155 milh\u00f5es para atingir mais de R$1,5 bilh\u00e3o: um crescimento de aproximadamente 1.000% em 5 anos.<\/p><p>Kumruian \u00e9 formado em Economia pela Universidade Presbiteriana Mackenzie e concluiu extens\u00e3o em Inova\u00e7\u00e3o e Lideran\u00e7a pela Stanford Graduate School of Business, tendo acumulado passagens como keynote speaker pelos principais eventos globais do varejo, como a NRF. O executivo liderou o primeiro IPO brasileiro exclusivamente na Bolsa de Valores de Nova York (NYSE) e \u00e9 apontado como um dos principais empreendedores digitais do Brasil, sendo reconhecido em conceituadas premia\u00e7\u00f5es como o de Empreendedor do Ano em Tecnologia pela Isto\u00c9 Dinheiro.<\/p><p>Em 2019, gerindo mais de 2 mil colaboradores e um faturamento superior a R$ 2,6 bilh\u00f5es, Marcio liderou o processo de venda do controle acion\u00e1rio da Netshoes ao Magazine Luiza, transa\u00e7\u00e3o tida como a maior da hist\u00f3ria do varejo digital na Am\u00e9rica Latina, e hoje segue atuando em nova posi\u00e7\u00e3o estrat\u00e9gica dentro do grupo Magalu, bem como \u00e9 mentor dentro do programa de acelera\u00e7\u00e3o de startups da Endeavor<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Netshoes-fundador-conta-como-esta-gigante-reinventou-a-Jornada-do-Cliente-no-E-commerce-02.png\" class=\"img-fluid\" alt=\"Imagem para Marcio Kumruiam, Fundador | Netshoes\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Netshoes-fundador-conta-como-esta-gigante-reinventou-a-Jornada-do-Cliente-no-E-commerce-02.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Netshoes-fundador-conta-como-esta-gigante-reinventou-a-Jornada-do-Cliente-no-E-commerce-02-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":64316,"parent":0,"template":"","class_list":["post-36000","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netshoes: fundador sobre reinventar a jornada do cliente | Sinch<\/title>\n<meta name=\"description\" content=\"Netshoes revela segredos! 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