{"id":35998,"date":"2024-08-05T05:42:58","date_gmt":"2024-08-05T05:42:58","guid":{"rendered":"https:\/\/sinchcomdev.local\/podcast\/go-market-do-planejamento-execucao\/"},"modified":"2026-04-07T11:17:08","modified_gmt":"2026-04-07T11:17:08","slug":"go-market-do-planejamento-execucao","status":"publish","type":"podcast","link":"https:\/\/sinch.com\/pt\/podcast\/go-market-do-planejamento-execucao\/","title":{"rendered":"Go to Market: do planejamento \u00e0 execu\u00e7\u00e3o"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Podcast<\/p>\r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Smart Conversations 19: Go to Market: do planejamento \u00e0 execu\u00e7\u00e3o                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"\">Nesse epis\u00f3dio nossos especialistas Mateus Bueno e Felipe Mello contam qual \u00e9 o segredo para uma \u00e1rea de Go To Market de sucesso!<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                                                    \r\n                                \r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=IAFWyzJcbm4\" class=\"lazy-video-link\" data-lazy-video=\"IAFWyzJcbm4\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/IAFWyzJcbm4\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/IAFWyzJcbm4\/maxresdefault.jpg\" alt=\"Go to Market: do planejamento \u00e0 execu\u00e7\u00e3o\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=IAFWyzJcbm4#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/IAFWyzJcbm4\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/IAFWyzJcbm4\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=IAFWyzJcbm4\",\n    \"name\": \"Go to Market: do planejamento \\u00e0 execu\\u00e7\\u00e3o\",\n    \"description\": \"Para a sua empresa mandar bem nas vendas \\u00e9 indispens\\u00e1vel ter uma estrat\\u00e9gia de Go To Market bem definida! \\n\\nNesse epis\\u00f3dio do Smart Conversations, Mateus Bueno, que \\u00e9 Diretor de Produto da Sinch, e Felipe Mello, Business Development Specialist, conversam sobre a import\\u00e2ncia da \\u00e1rea de GTM para as empresas e d\\u00e3o dicas de como vender para a pessoa certa, no lugar certo e na hora certa!\\n\\n\\n#GoToMarket #estrat\\u00e9gia\",\n    \"uploadDate\": \"2023-12-06T12:00:19+00:00\",\n    \"duration\": \"PT31M15S\"\n}        <\/script>\r\n        \r\n\t\r\n\r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" class=\"section section-py\" id=\"podcast-content-section\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-lg-3 mb-6 mb-md-7\">\r\n                    <p class=\"fs-xs fw-bold text-accent\">Compartilhar no<\/p>\r\n<div class=\"share-icons d-flex flex-wrap gap-3\">\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/sinch.com\/pt\/podcast\/go-market-do-planejamento-execucao\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/linkedin.svg\">\r\n                <title>\r\n                    Compartilhar LinkedIn                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/sinch.com\/pt\/podcast\/go-market-do-planejamento-execucao\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/facebook.svg\">\r\n                <title>\r\n                    Compartilhar Facebook                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/twitter.com\/intent\/tweet?text=https:\/\/sinch.com\/pt\/podcast\/go-market-do-planejamento-execucao\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/x.svg\">\r\n                <title>\r\n                    Compartilhar X                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n    <\/div>                <\/div>\r\n                <div class=\"podcast-content longform-content col-12 col-lg-6\">\r\n                    <h2>Sobre esse epis\u00f3dio<\/h2>\r\n                    <p>Para a sua empresa mandar bem nas vendas \u00e9 indispens\u00e1vel ter uma estrat\u00e9gia de Go To Market bem definida!<\/p>\n<p>Nesse epis\u00f3dio do Smart Conversations, Mateus Bueno, Diretor de Produto da Sinch, e Felipe Mello, Business Development Specialist, conversam sobre a import\u00e2ncia da \u00e1rea de GTM para as empresas e d\u00e3o dicas de como vender para a pessoa certa, no lugar certo e na hora certa.<\/p>\n<p>Ou\u00e7a e aprenda o que fazer para a sua estrat\u00e9gia n\u00e3o fracassar depois de altos investimentos.<\/p>\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-5003eeedbb3e0da5ccf710a2c57c4ee5\" class=\"section section-altblo section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Host<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Felipe Mello, Business Development | Sinch<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Felipe desempenha um papel fundamental na estrat\u00e9gia de lan\u00e7amento de novos produtos e solu\u00e7\u00f5es da Sinch no mercado latino-americano, contribuindo para o crescimento e consolida\u00e7\u00e3o da presen\u00e7a da Sinch na regi\u00e3o.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"470\" height=\"380\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Go-to-Market-do-planejamento-a-execucao-01.png\" class=\"img-fluid\" alt=\"Imagem para Felipe Mello, Business Development | Sinch\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Go-to-Market-do-planejamento-a-execucao-01.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Go-to-Market-do-planejamento-a-execucao-01-300x243.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-cc0b265f197677ad8e1dee550bf82515\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Convidado<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Mateus Bueno, Diretor de Produtos | Sinch<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Mateus \u00e9 um profissional apaixonado pela resolu\u00e7\u00e3o de problemas e pelo aprendizado constante. Com uma forma\u00e7\u00e3o em engenharia, motivada por seu amor pela f\u00edsica e matem\u00e1tica, ele escolheu seguir uma carreira diversificada. Al\u00e9m de sua gradua\u00e7\u00e3o em engenharia, Mateus obteve um MBA em marketing, canalizando sua paix\u00e3o para entender as necessidades dos clientes e as demandas do mercado.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"470\" height=\"380\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Go-to-Market-do-planejamento-a-execucao-02.png\" class=\"img-fluid\" alt=\"Imagem para Mateus Bueno, Diretor de Produtos | Sinch\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Go-to-Market-do-planejamento-a-execucao-02.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Podcast-Go-to-Market-do-planejamento-a-execucao-02-300x243.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":64287,"parent":0,"template":"","class_list":["post-35998","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Go to Market: do planejamento \u00e0 execu\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Descubra o segredo para um Go To Market de sucesso no Smart Conversations 19. 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