{"id":193520,"date":"2026-06-23T13:45:35","date_gmt":"2026-06-23T13:45:35","guid":{"rendered":"https:\/\/sinch.com\/confianca-no-envio-de-mensagens-corporativas\/"},"modified":"2026-06-23T13:45:35","modified_gmt":"2026-06-23T13:45:35","slug":"confianca-no-envio-de-mensagens-corporativas","status":"publish","type":"page","link":"https:\/\/sinch.com\/pt\/confianca-no-envio-de-mensagens-corporativas\/","title":{"rendered":"Confian\u00e7a no envio de mensagens corporativas"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-9\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Sinch &#8211; Orgulho de assinar o C\u00f3digo de Conduta de envio de mensagens corporativas do MEF                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p>Uma colabora\u00e7\u00e3o em todo o setor para combater a fraude por SMS.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-d6415c6fd0a3997b55fbfb8666262a05\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">A luta contra a fraude por SMS<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Embora casos de fraude por SMS, como spoofing ou smishing, sejam extremamente raros, quando ocorrem podem causar danos significativos \u00e0 v\u00edtima, al\u00e9m de ter um impacto incrivelmente negativo na confian\u00e7a do consumidor. A fraude por SMS tamb\u00e9m causa grandes danos \u00e0 reputa\u00e7\u00e3o de qualquer banco, marca, rede m\u00f3vel e provedor de envio de mensagens que esteja associado a ela. E isso sem mencionar <a href=\"https:\/\/www.slideshare.net\/slideshow\/global-a2p-sms-messaging-forecasts-by-country-20172022\/88498338\">os estimados 7,7 bilh\u00f5es de d\u00f3lares que a fraude por SMS custa ao setor em perda de receita a cada ano<\/a>.<\/p><p>Como l\u00edder global em envio de mensagens A2P, n\u00f3s da Sinch levamos a prote\u00e7\u00e3o da confian\u00e7a do consumidor extremamente a s\u00e9rio e somos proativos em nossa miss\u00e3o de acelerar a limpeza do mercado. Por causa disso, decidimos nos envolver na concep\u00e7\u00e3o e desenvolvimento do servi\u00e7o <a href=\"https:\/\/mobileecosystemforum.com\/programmes\/future-of-messaging\/fraud-management\/trust-in-enterprise-messaging\/a2p-code-of-conduct\/\">Confian\u00e7a no envio de mensagens corporativas (TEM)<\/a> e do <a href=\"https:\/\/mobileecosystemforum.com\/programmes\/future-of-messaging\/fraud-management\/trust-in-enterprise-messaging\/a2p-code-of-conduct\/\">C\u00f3digo de Conduta<\/a> do <a href=\"https:\/\/mobileecosystemforum.com\/\">Mobile Ecosystem Forum (MEF)<\/a>, que temos muito orgulho em dizer que foi lan\u00e7ado no in\u00edcio deste m\u00eas.<\/p><p>O Diretor do Conselho Global do MEF, Robert Gerstmann, liderou essa iniciativa, afirmando que \u201cproteger os consumidores contra fraudes est\u00e1 no topo da lista de prioridades da Sinch\u201d. Robert acrescentou que \u201cter a oportunidade de nos envolvermos t\u00e3o profundamente em algo que servir\u00e1 para moldar o futuro do setor de uma maneira t\u00e3o positiva foi uma verdadeira honra para n\u00f3s\u201d.<\/p><p>O C\u00f3digo foi desenvolvido em conjunto com mais de 30 participantes, incluindo as operadoras de rede m\u00f3vel (MNOs) Telefonica, Telenor e Vodafone, provedores de sinaliza\u00e7\u00e3o e empresas de envio de mensagens, e representa a iniciativa colaborativa mais abrangente at\u00e9 o momento com o objetivo de mitigar o risco de fraude por SMS e proteger os consumidores contra danos. O c\u00f3digo global estabelece as melhores pr\u00e1ticas para todos que operam no setor de SMS A2P e \u00e9 baseado em 10 princ\u00edpios que oferecem orienta\u00e7\u00e3o sobre requisitos comerciais, procedimentais e t\u00e9cnicos, al\u00e9m de enfatizar a prote\u00e7\u00e3o do consumidor.<\/p><p>Os provedores de envio de mensagens e agregadores que cumprem o c\u00f3digo podem usar o selo TEM, que serve como um s\u00edmbolo poderoso de seu compromisso em preservar a confian\u00e7a do consumidor, al\u00e9m de fornecer uma salvaguarda para qualquer marca ou empresa que deseja adquirir SMS A2P.<\/p><p>Ao liderar a colabora\u00e7\u00e3o intersetorial, estamos confiantes de que um novo marco na luta contra a fraude por SMS pode ser estabelecido. O que s\u00f3 pode ser ben\u00e9fico para todos os envolvidos. Exceto para os fraudadores \u2013 desculpem, pessoal.<\/p><p class=\"mb-0\">Visite o site do MEF para<a href=\"https:\/\/mobileecosystemforum.com\/programmes\/future-of-messaging\/fraud-management\/trust-in-enterprise-messaging\/a2p-code-of-conduct\/code-of-conduct-disclaimer\/\"> saber mais<\/a> sobre o C\u00f3digo de Conduta de Confian\u00e7a no envio de mensagens corporativas.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":56228,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_slug_changed":false,"footnotes":""},"class_list":["post-193520","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Confian\u00e7a no envio de mensagens corporativas<\/title>\n<meta name=\"description\" content=\"Como l\u00edder global em envio de mensagens A2P, levamos a prote\u00e7\u00e3o da confian\u00e7a do consumidor a s\u00e9rio e somos proativos em nossa miss\u00e3o de acelerar a limpeza do mercado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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