{"id":190270,"date":"2026-06-07T11:53:32","date_gmt":"2026-06-07T11:53:32","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\/"},"modified":"2026-07-06T08:04:35","modified_gmt":"2026-07-06T08:04:35","slug":"sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale","status":"publish","type":"news","link":"https:\/\/sinch.com\/pt\/noticias\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\/","title":{"rendered":"A Sinch acelera a ado\u00e7\u00e3o do business messaging via Rich Communication Services (RCS) com o RCS Upscale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Liderando a evolu\u00e7\u00e3o do engajamento do cliente com o envio de mensagens seguro, interativo e branded em v\u00e1rios dispositivos e plataformas<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ATLANTA, Ge\u00f3rgia, EUA e ESTOCOLMO, Su\u00e9cia \u2013 16 de setembro de 2024<\/strong>\u00a0\u2013 A Sinch (Sinch AB (publ) \u2013 XSTO: SINCH),\u00a0que est\u00e1 liderando a comunica\u00e7\u00e3o mundial atrav\u00e9s da sua Customer Communications Cloud,\u00a0est\u00e1 acelerando a ado\u00e7\u00e3o dos Rich Communication Services (RCS). \u00a0\u00a0A Sinch tem fornecido consistentemente solu\u00e7\u00f5es de envio de mensagens seguras, branded e interativas, oferecendo op\u00e7\u00f5es flex\u00edveis que incluem Messaging APIs, ferramentas SaaS e servi\u00e7os de capacita\u00e7\u00e3o de envio de mensagens. Essas solu\u00e7\u00f5es capacitam tanto as marcas quanto as operadoras a adotarem o RCS e a transformarem as intera\u00e7\u00f5es com o cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a solu\u00e7\u00e3o RCS Upscale da Sinch, as empresas podem fazer a transi\u00e7\u00e3o perfeita do SMS para o RCS sem custos adicionais ou mudan\u00e7as na integra\u00e7\u00e3o.\u00a0 Para mercados onde o RCS n\u00e3o possui suporte total, o fallback de SMS da Sinch garante o alcance cont\u00ednuo do envio de mensagens.\u00a0 Os clientes que utilizam as solu\u00e7\u00f5es RCS da Sinch observaram taxas de engajamento e de entrega inigual\u00e1veis em casos de uso de alto valor em toda a jornada do cliente, tornando o RCS uma escolha ideal para empresas que buscam transformar as experi\u00eancias do cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Sinch envia milh\u00f5es de mensagens RCS de empresas todos os meses, ajudando marcas como\u00a0<a href=\"https:\/\/sinch.com\/pt\/customer-stories\/how-easypark-group-keeps-millions-users-informed-sms-and-rcs\/\">EasyPark<\/a>\u00a0e a\u00a0<a href=\"https:\/\/sinch.com\/pt\/customer-stories\/rcs-brings-big-boost-brand-visibility-and-customer-interaction\/\">Micromania-Zing<\/a>\u00a0na EMEA, empresas de entrega na Am\u00e9rica do Norte e bancos em toda a Am\u00e9rica Latina e \u00cdndia.\u00a0 As solu\u00e7\u00f5es da Sinch est\u00e3o ajudando essas organiza\u00e7\u00f5es a alavancarem o RCS para melhorar suas capacidades de envio de mensagens, impulsionando um melhor engajamento do cliente e satisfa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O lan\u00e7amento do iOS 18, que introduz o suporte ao RCS em mercados selecionados, marca um momento crucial para o crescimento do RCS.\u00a0 Esse desenvolvimento traz uma experi\u00eancia de envio de mensagens mais unida e cont\u00ednua entre os dispositivos Apple e Android para os consumidores, abrindo caminho para a ado\u00e7\u00e3o do RCS Business Messaging (RBM).\u00a0 Com o compromisso da Apple de suportar o RCS Universal 2.4, que inclui o RBM, o cen\u00e1rio est\u00e1 pronto para uma ado\u00e7\u00e3o mais ampla, fornecendo \u00e0s empresas uma nova ferramenta poderosa para engajar os clientes por meio de experi\u00eancias ricas e interativas diretamente em sua caixa de entrada m\u00f3vel em uma variedade maior de dispositivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As inova\u00e7\u00f5es da Sinch no RCS s\u00e3o ainda mais evidenciadas por ferramentas como o\u00a0<a href=\"https:\/\/developers.sinch.com\/docs\/conversation\/omnichannel-connector\/\">Conector Omnicanal<\/a>\u00a0no Salesforce AppExchange, o qual permite que os clientes do Salesforce Marketing Cloud criem campanhas din\u00e2micas e interativas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apoiada pela super-rede global da Sinch, fortes conex\u00f5es diretas com operadoras e uma parceria preferencial com o Google, a empresa lidera o espa\u00e7o do RCS e est\u00e1 totalmente preparada para a implanta\u00e7\u00e3o generalizada do RCS. As APIs, ferramentas SaaS e servi\u00e7os de capacita\u00e7\u00e3o de operadoras da Sinch capacitam tanto as empresas quanto as operadoras a criar experi\u00eancias RCS\u00a0personalizadas e interativas, impulsionando melhorias significativas no engajamento do cliente em v\u00e1rios setores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOs produtos e solu\u00e7\u00f5es RCS da Sinch ajudam as empresas a fazer o upgrade rapidamente para o RCS, quer estejam buscando escalar a partir do SMS ou ativar experi\u00eancias mais ricas, interativas e conversacionais para seus clientes\u201d, disse Lodema Steinbach, Vice-Presidente de Produtos e Rela\u00e7\u00f5es com Operadoras da Am\u00e9rica do Norte na Sinch. \u201cCom uma ampla gama de ofertas e expertise em v\u00e1rios segmentos de clientes, a Sinch fornece a flexibilidade de que as empresas precisam para aprimorar o engajamento do cliente em um ambiente seguro e confi\u00e1vel.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u00c0 medida que a ado\u00e7\u00e3o do RCS se acelera, temos orgulho de liderar essa mudan\u00e7a tecnol\u00f3gica\u201d, acrescentou Steinbach. \u201cA plataforma API-first e as solu\u00e7\u00f5es SaaS da Sinch facilitam a ado\u00e7\u00e3o do RCS e a gera\u00e7\u00e3o de resultados pelas marcas, seja atrav\u00e9s do envio de mensagens transacionais simples ou de engajamentos do cliente mais ricos e interativos. Nossos relacionamentos profundos com operadoras de rede m\u00f3vel e expertise interna nos posicionam para dar suporte \u00e0s empresas ao longo de toda a sua jornada com o RCS.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para saber mais sobre a implementa\u00e7\u00e3o do RCS e como ele pode transformar o engajamento do cliente, baixe o guia abrangente da Sinch sobre como criar um business case para o RCS ou entre em contato com nossa equipe para obter suporte personalizado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":0,"template":"","news_category":[],"class_list":["post-190270","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Sinch acelera a ado\u00e7\u00e3o dos Rich Communication Services (RCS)<\/title>\n<meta name=\"description\" content=\"Conecte-se com os clientes e torne o engajamento pessoal com nossas ferramentas simples e program\u00e1veis de SMS, voz, v\u00eddeo e verifica\u00e7\u00e3o. Obtenha mais informa\u00e7\u00f5es hoje mesmo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/noticias\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Sinch acelera a ado\u00e7\u00e3o dos Rich Communication Services (RCS)\" \/>\n<meta property=\"og:description\" content=\"Conecte-se com os clientes e torne o engajamento pessoal com nossas ferramentas simples e program\u00e1veis de SMS, voz, v\u00eddeo e verifica\u00e7\u00e3o. Obtenha mais informa\u00e7\u00f5es hoje mesmo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/pt\/noticias\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T08:04:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Powering-Trusted-Comms.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/noticias\\\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/noticias\\\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\\\/\",\"name\":\"A Sinch acelera a ado\u00e7\u00e3o dos Rich Communication Services (RCS)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\"},\"datePublished\":\"2026-06-07T11:53:32+00:00\",\"dateModified\":\"2026-07-06T08:04:35+00:00\",\"description\":\"Conecte-se com os clientes e torne o engajamento pessoal com nossas ferramentas simples e program\u00e1veis de SMS, voz, v\u00eddeo e verifica\u00e7\u00e3o. Obtenha mais informa\u00e7\u00f5es hoje mesmo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/noticias\\\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/pt\\\/noticias\\\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/noticias\\\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/noticias\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A Sinch acelera a ado\u00e7\u00e3o do business messaging via Rich Communication Services (RCS) com o RCS Upscale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Sinch acelera a ado\u00e7\u00e3o dos Rich Communication Services (RCS)","description":"Conecte-se com os clientes e torne o engajamento pessoal com nossas ferramentas simples e program\u00e1veis de SMS, voz, v\u00eddeo e verifica\u00e7\u00e3o. Obtenha mais informa\u00e7\u00f5es hoje mesmo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/pt\/noticias\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\/","og_locale":"pt_BR","og_type":"article","og_title":"A Sinch acelera a ado\u00e7\u00e3o dos Rich Communication Services (RCS)","og_description":"Conecte-se com os clientes e torne o engajamento pessoal com nossas ferramentas simples e program\u00e1veis de SMS, voz, v\u00eddeo e verifica\u00e7\u00e3o. Obtenha mais informa\u00e7\u00f5es hoje mesmo.","og_url":"https:\/\/sinch.com\/pt\/noticias\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2026-07-06T08:04:35+00:00","og_image":[{"width":1200,"height":668,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Powering-Trusted-Comms.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/pt\/noticias\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\/","url":"https:\/\/sinch.com\/pt\/noticias\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\/","name":"A Sinch acelera a ado\u00e7\u00e3o dos Rich Communication Services (RCS)","isPartOf":{"@id":"https:\/\/sinch.com\/pt\/#website"},"datePublished":"2026-06-07T11:53:32+00:00","dateModified":"2026-07-06T08:04:35+00:00","description":"Conecte-se com os clientes e torne o engajamento pessoal com nossas ferramentas simples e program\u00e1veis de SMS, voz, v\u00eddeo e verifica\u00e7\u00e3o. Obtenha mais informa\u00e7\u00f5es hoje mesmo.","breadcrumb":{"@id":"https:\/\/sinch.com\/pt\/noticias\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/pt\/noticias\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/pt\/noticias\/sinch-acelera-a-adocao-de-rich-communication-services-rcs-business-messaging-com-o-rcs-upscale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/pt\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sinch.com\/pt\/noticias\/"},{"@type":"ListItem","position":3,"name":"A Sinch acelera a ado\u00e7\u00e3o do business messaging via Rich Communication Services (RCS) com o RCS Upscale"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/pt\/#website","url":"https:\/\/sinch.com\/pt\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/pt\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sinch.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/news\/190270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":1,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/news\/190270\/revisions"}],"predecessor-version":[{"id":190271,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/news\/190270\/revisions\/190271"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/media?parent=190270"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/news_category?post=190270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}