{"id":189923,"date":"2026-06-06T15:27:20","date_gmt":"2026-06-06T15:27:20","guid":{"rendered":"https:\/\/sinch.com\/news\/clx-moderniza-envio-de-mensagens-movel-com-rcs\/"},"modified":"2026-06-11T14:44:43","modified_gmt":"2026-06-11T14:44:43","slug":"clx-moderniza-envio-de-mensagens-movel-com-rcs","status":"publish","type":"news","link":"https:\/\/sinch.com\/pt\/news\/clx-moderniza-envio-de-mensagens-movel-com-rcs\/","title":{"rendered":"A CLX moderniza o envio de mensagens m\u00f3vel com RCS"},"content":{"rendered":"\n

S\u00c3O FRANCISCO, CALIF\u00d3RNIA E ESTOCOLMO, SU\u00c9CIA, 24 de fevereiro de 2017 \u2013 O provedor de comunica\u00e7\u00f5es baseadas na nuvem, CLX Communications, e a plataforma de marketing m\u00f3vel na nuvem, Waterfall<\/a>, anunciaram uma parceria com o Google para fornecer a pr\u00f3xima gera\u00e7\u00e3o de servi\u00e7os de envio de mensagens aos profissionais de marketing de marcas usando Rich Communication Services (RCS)<\/a> padr\u00e3o integrado diretamente aos apps de mensagens nativos dos consumidores. A parceria faz parte do Early Access Program do Google<\/a> (EAP) anunciado hoje e estreando no Mobile World Congress<\/a> em Barcelona na pr\u00f3xima semana. O programa permitir\u00e1 que as marcas alcancem os clientes de maneiras novas e din\u00e2micas, “semelhantes a apps m\u00f3veis”, diretamente no servi\u00e7o de envio de mensagens nativo dos smartphones Android, fornecendo recursos que incluem suggested replies e a\u00e7\u00f5es, m\u00eddia rica din\u00e2mica e identidade visual da empresa. Com 27 operadoras e fabricantes de dispositivos comprometidos em lan\u00e7ar o RCS para usu\u00e1rios do Android com o Google, o Early Access Program \u00e9 a primeira progress\u00e3o no sentido de tornar o envio de mensagens RCS universalmente dispon\u00edvel em todo o mundo. A CLX e a Waterfall est\u00e3o se esfor\u00e7ando para fornecer \u00e0s empresas acesso \u00e0 crescente base de usu\u00e1rios global do RCS, ativando a comunica\u00e7\u00e3o rica em recursos com os consumidores que usam o Android e outros aparelhos que oferecem suporte ao RCS agora e no futuro. Por meio do EAP, a CLX e a Waterfall permitir\u00e3o que as empresas construam com a tecnologia, influenciem o roteiro e sejam as primeiras a oferecer aos clientes um upgrade na experi\u00eancia de envio de mensagens. Os profissionais de marketing podem usar o RCS Business Messaging para se engajar com clientes, aumentar os assinantes e impulsionar as transa\u00e7\u00f5es sem sair do app de mensagens nativo. A crescente popularidade dos apps de mensagens OTT confirma a demanda por uma op\u00e7\u00e3o de envio de mensagens mais poderosa e fluida do que a atualmente dispon\u00edvel nativamente. O novo servi\u00e7o de envio de mensagens serve como uma alternativa aos apps, dando \u00e0s marcas recursos semelhantes diretamente no ambiente de envio de mensagens sem a necessidade de construir um p\u00fablico de app. Como a primeira nuvem de software ativando o RCS para empresas e profissionais de marketing de marcas, a Waterfall criar\u00e1 um \u00fanico ponto de contato para os profissionais de marketing realizarem a transmiss\u00e3o em massa de mensagens para toda a sua base de assinantes m\u00f3vel. A solu\u00e7\u00e3o possibilitada pela Waterfall e pela CLX identifica automaticamente os consumidores com aparelhos compat\u00edveis com RCS e otimiza o conte\u00fado para entregar as melhores mensagens aos seus respectivos p\u00fablicos. Os aparelhos offline ou n\u00e3o ativados para RCS usar\u00e3o automaticamente os padr\u00f5es SMS e MMS, para que a entrega de mensagens seja garantida a todo o p\u00fablico de uma marca. \u00c0 medida que as taxas de penetra\u00e7\u00e3o do RCS crescem, mais assinantes acessar\u00e3o as experi\u00eancias aprimoradas criadas na plataforma de autoatendimento Waterfall. O Diretor Administrativo da CLX Communications, Robert Gerstmann, disse: “O RCS Business Messaging tem muitos dos recursos e benef\u00edcios que foram prometidos pelo MMS, mas que nunca foram entregues devido \u00e0 complexidade t\u00e9cnica, custo e fragmenta\u00e7\u00e3o do mercado. “O Early Access Program do Google dar\u00e1 \u00e0 CLX a capacidade de fornecer aos nossos parceiros, seus clientes, empresas e marcas as ferramentas para fornecer comunica\u00e7\u00f5es mais ricas, significativas e imersivas, fortalecendo drasticamente essa proposta.” “Estamos muito felizes em trabalhar com o Google e nossos parceiros da CLX Communications para ser o primeiro ASP a trazer recursos de RCS Business Messaging verdadeiramente din\u00e2micos para as maiores marcas de consumo do mundo”, disse Matt Silk, Chefe de Estrat\u00e9gia da Waterfall. “O RCS simplifica a maneira como os consumidores realizam tarefas essenciais di\u00e1rias, como o agendamento de uma consulta, a renova\u00e7\u00e3o de uma receita ou a busca de dire\u00e7\u00f5es instantaneamente, sem precisar sair do ambiente de envio de mensagens. \u00c9 um novo paradigma que impulsionar\u00e1 a capacidade de uma marca de aumentar o engajamento e elevar as convers\u00f5es. Tem interesse em obter uma demonstra\u00e7\u00e3o no Mobile World Congress? Entre em contato pelo e-mail sales@clxcommunications.com ou sales@waterfall.com para fazer o agendamento de uma reuni\u00e3o. Originalmente postado em www.clxcommunications.com<\/em><\/p>\n","protected":false},"featured_media":17948,"template":"","news_category":[586],"class_list":["post-189923","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-comunicados-de-imprensa"],"acf":[],"yoast_head":"\nExplore a CLX para modernizar o envio de mensagens m\u00f3vel com RCS - Sinch<\/title>\n<meta name=\"description\" content=\"A CLX Communications, juntamente com a Waterfall, anunciou uma parceria com o Google para fornecer a pr\u00f3xima gera\u00e7\u00e3o de envio de mensagens - RCS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/news\/clx-moderniza-envio-de-mensagens-movel-com-rcs\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Explore a CLX para modernizar o envio de mensagens m\u00f3vel com RCS - 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