{"id":189656,"date":"2026-06-05T15:01:35","date_gmt":"2026-06-05T15:01:35","guid":{"rendered":"https:\/\/sinch.com\/news\/primeira-api-de-rcs-com-fallback-de-sms\/"},"modified":"2026-06-10T23:49:17","modified_gmt":"2026-06-10T23:49:17","slug":"primeira-api-de-rcs-com-fallback-de-sms","status":"publish","type":"news","link":"https:\/\/sinch.com\/pt\/news\/primeira-api-de-rcs-com-fallback-de-sms\/","title":{"rendered":"Primeira API de RCS com fallback de SMS"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em>O mercado de A2P valer\u00e1 US$ 75 bilh\u00f5es at\u00e9 2021, impulsionado pelo RCS<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Estocolmo, Su\u00e9cia, 9 de janeiro de 2018<\/strong>: O principal provedor de CPaaS, a CLX Communications AB (NASDAQ XSTO:CLX), anunciou hoje o lan\u00e7amento da primeira Messaging API do mundo de Rich Communications Service (RCS) com fallback de SMS. A partir de hoje, as empresas poder\u00e3o se inscrever em um Trial beta limitado que permitir\u00e1 que elas testem o RCS A2P em pa\u00edses selecionados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No final do ano passado, a <a href=\"https:\/\/www.gsma.com\/futurenetworks\/digest\/future-networks-mobile-world-congress-americas-2017\/\">GSMA confirmou<\/a> que 50 operadoras m\u00f3veis j\u00e1 lan\u00e7aram o RCS e que ele possui atualmente 138 milh\u00f5es de usu\u00e1rios no mundo todo, com previs\u00e3o de crescimento para 350 milh\u00f5es em 2018 e mais de um bilh\u00e3o at\u00e9 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O fallback de SMS garante a entrega de mensagens seja como uma <a href=\"https:\/\/sinch.com\/pt\/products\/apis\/messaging\/rich-sms\/\">rich message<\/a> para aparelhos Android que a tenham <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"fb9ae08f-9a7e-497c-9ffc-053922eea9f6\" href=\"https:\/\/sinch.com\/pt\/apis\/mensagens\/rcs\/\">Mensagens RCS<\/a> ativada ou como padr\u00e3o uma <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"7b9d500a-f0c1-493f-9774-78cfe10abc7f\" href=\"https:\/\/sinch.com\/in\/apis\/sms\/\">mensagem de SMS<\/a> se um cliente de RCS n\u00e3o estiver presente no dispositivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O padr\u00e3o RCS Universal Profile 2.0 permite recursos de conte\u00fado rico, como imagens, v\u00eddeos e bot\u00f5es de resposta intuitivos que podem ser vinculados a outros menus e fun\u00e7\u00f5es. Ele \u00e9 projetado para promover a intera\u00e7\u00e3o bidirecional entre a empresa e o cliente, ativando fun\u00e7\u00f5es aprimoradas de atendimento ao cliente, incluindo a interatividade do chatbot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TJ Thinakaran, COO da Callfire, um dos primeiros clientes corporativos da CLX a se integrar \u00e0 API de RCS da CLX comentou: \u2018Na Callfire, estamos empolgados em lan\u00e7ar o RCS no mercado dos EUA e fornecer uma rica experi\u00eancia do cliente com os recursos avan\u00e7ados que o envio de mensagens do RCS traz. Sendo a entregabilidade cr\u00edtica, \u00e9 importante conseguir gerenciar um modelo h\u00edbrido entre o RCS e o SMS no futuro previs\u00edvel. A CLX fez um \u00f3timo trabalho ao facilitar o uso do RCS pelas empresas sem perder o alcance do SMS\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.gsma.com\/futurenetworks\/rcs\/messaging-as-a-platform\/\">A GSMA estima<\/a> que, at\u00e9 2021, o mercado de envio de mensagens A2P valer\u00e1 US$ 74 bilh\u00f5es e o RCS ser\u00e1 um dos principais impulsionadores desse crescimento, bem como do mercado emergente de Messaging-as-a-Platform como um todo (MaaP). O MaaP \u00e9 a evolu\u00e7\u00e3o do envio de mensagens m\u00f3vel como um canal de engajamento do cliente, que pode incluir o uso do envio de mensagens de empresa (A2P) que incorpora chatbots que utilizam intelig\u00eancia artificial (IA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O RCS recebeu um impulso significativo em fevereiro de 2017 quando o Google anunciou o lan\u00e7amento do seu Early Access Programme para Android Business Messaging, o primeiro servi\u00e7o A2P baseado no padr\u00e3o RCS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rob Malcolm, VP de marketing e Vendas Online da CLX, disse: &#8220;Est\u00e1 claro que o RCS impulsionar\u00e1 o mercado de envio de mensagens corporativo para uma nova era de atendimento ao cliente e engajamento. \u00c9 importante ressaltar que agora \u00e9 poss\u00edvel incluir servi\u00e7os enriquecidos baseados em IA, como chatbots, em um canal nativo de envio de mensagens m\u00f3vel. Embora seja uma \u00f3tima not\u00edcia tanto para empresas quanto para marcas, \u00e9 importante fazer provis\u00f5es para aparelhos n\u00e3o baseados em RCS, oferecendo o SMS como um fallback autom\u00e1tico para que as mensagens cheguem a todos.&#8221; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sobre a Callfire<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A fam\u00edlia de marcas CallFire \u00e9 uma das principais provedoras de solu\u00e7\u00f5es de marketing de voz e texto de autoatendimento e f\u00e1ceis de usar para milhares de empresas nos EUA e no Canad\u00e1. Somos especializados em ajudar empresas locais a crescer e reter sua receita por meio de divulga\u00e7\u00e3o e engajamento proativos. Nossas solu\u00e7\u00f5es tamb\u00e9m oferecem suporte a atendimento ao cliente, cobran\u00e7as e comunica\u00e7\u00f5es log\u00edsticas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de atender empresas locais, capacitamos organiza\u00e7\u00f5es sem fins lucrativos, grupos religiosos e outras organiza\u00e7\u00f5es a melhorar seus esfor\u00e7os de divulga\u00e7\u00e3o. A CallFire est\u00e1 sediada em Santa Monica, Calif\u00f3rnia, com escrit\u00f3rios afiliados em Austin, Texas, e Kiev, Ucr\u00e2nia. Para saber mais, visite: <a href=\"https:\/\/www.callfire.com\/\">https:\/\/www.callfire.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Postado originalmente em www.clxcommunications.com<\/em><\/p>\n","protected":false},"featured_media":17980,"template":"","news_category":[586],"class_list":["post-189656","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-comunicados-de-imprensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Explore a Primeira API de RCS com Fallback de SMS - Sinch<\/title>\n<meta name=\"description\" content=\"Fomos a empresa a lan\u00e7ar a primeira Messaging API global de Rich Communications Services (RCS) do mundo, completa com fallback de SMS!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/news\/primeira-api-de-rcs-com-fallback-de-sms\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Explore a Primeira API de RCS com Fallback de SMS - Sinch\" \/>\n<meta property=\"og:description\" content=\"Fomos a empresa a lan\u00e7ar a primeira Messaging API global de Rich Communications Services (RCS) do mundo, completa com fallback de SMS!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/pt\/news\/primeira-api-de-rcs-com-fallback-de-sms\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T23:49:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/RCS-API-1000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/primeira-api-de-rcs-com-fallback-de-sms\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/primeira-api-de-rcs-com-fallback-de-sms\\\/\",\"name\":\"Explore a Primeira API de RCS com Fallback de SMS - Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/primeira-api-de-rcs-com-fallback-de-sms\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/primeira-api-de-rcs-com-fallback-de-sms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/RCS-API-1000.png\",\"datePublished\":\"2026-06-05T15:01:35+00:00\",\"dateModified\":\"2026-06-10T23:49:17+00:00\",\"description\":\"Fomos a empresa a lan\u00e7ar a primeira Messaging API global de Rich Communications Services (RCS) do mundo, completa com fallback de SMS!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/primeira-api-de-rcs-com-fallback-de-sms\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/primeira-api-de-rcs-com-fallback-de-sms\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/primeira-api-de-rcs-com-fallback-de-sms\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/RCS-API-1000.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/RCS-API-1000.png\",\"width\":1000,\"height\":668},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/primeira-api-de-rcs-com-fallback-de-sms\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Primeira API de RCS com fallback de SMS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; 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