{"id":189523,"date":"2026-06-05T13:13:21","date_gmt":"2026-06-05T13:13:21","guid":{"rendered":"https:\/\/sinch.com\/news\/gastos-corporativos-com-cpaas-definidos-para-quadruplicar-ate-2022\/"},"modified":"2026-06-11T11:16:13","modified_gmt":"2026-06-11T11:16:13","slug":"gastos-corporativos-com-cpaas-definidos-para-quadruplicar-ate-2022","status":"publish","type":"news","link":"https:\/\/sinch.com\/pt\/news\/gastos-corporativos-com-cpaas-definidos-para-quadruplicar-ate-2022\/","title":{"rendered":"Gastos corporativos com CPaaS definidos para quadruplicar at\u00e9 2022"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em>Previs\u00e3o que faz parte do novo white paper da Juniper e da CLX Communications \u2013 mapeando a oportunidade corporativa para CPaaS<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>20 de fevereiro de 2018, Londres e Estocolmo<\/strong>: A CLX Communications AB (publ) \u2013 (XSTO: CLX) lan\u00e7ou hoje um novo white paper em parceria com a <a href=\"https:\/\/www.juniperresearch.com\/home\">Juniper Research<\/a> que prev\u00ea que os gastos corporativos com a Plataforma de Comunica\u00e7\u00f5es como Servi\u00e7o (CPaaS) est\u00e3o definidos para quadruplicar at\u00e9 2022, chegando a US$ 6,7 bilh\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com a Juniper, o valor do mercado de CPaaS cresceu 50%, alcan\u00e7ando mais de US$ 1,6 bilh\u00e3o em 2017. Embora os primeiros adotantes de CPaaS tenham sido principalmente empresas \u00e1geis, disruptivas e que priorizam o ambiente digital, isso est\u00e1 come\u00e7ando a mudar. Empresas mais consolidadas agora est\u00e3o come\u00e7ando a reconhecer a fun\u00e7\u00e3o vital que a diferencia\u00e7\u00e3o e a personaliza\u00e7\u00e3o ter\u00e3o na atra\u00e7\u00e3o e na reten\u00e7\u00e3o de consumidores, com o engajamento do cliente visto como um importante campo de batalha futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O CPaaS \u00e9 uma plataforma baseada na nuvem que ativa as empresas para integrarem de forma r\u00e1pida e f\u00e1cil recursos de comunica\u00e7\u00f5es, como voz, v\u00eddeo e envio de mensagens, em seus pr\u00f3prios aplicativos, sem precisar criar infraestrutura de back-end e interfaces. Isso as ativa para adicionarem novos recursos, como chatbots, agentes de servi\u00e7os e contact centers, em seus aplicativos voltados para o cliente com esfor\u00e7o m\u00ednimo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O white paper, intitulado &#8216;Plataformas de Comunica\u00e7\u00f5es \u2013 Transformando Empresas em Inovadoras Digitais&#8217;, fornece uma vis\u00e3o geral do mercado de CPaaS e seu potencial de crescimento. Al\u00e9m disso, o artigo tra\u00e7a a jornada do SaaS ao PaaS, comprovando a efic\u00e1cia do CPaaS por meio de v\u00e1rios casos de uso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robert Gerstmann, cofundador e diretor administrativo da CLX, comentou: &#8216;Vivemos em um mundo hiperconectado onde nos engajamos rotineiramente com nossos amigos e familiares usando uma variedade de tecnologias de voz, v\u00eddeo e envio de mensagens. Portanto, como consumidores, esperamos ser capazes de nos engajar com as marcas e empresas escolhidas quando e como quisermos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8216;O CPaaS ativa as empresas para inovarem rapidamente e atender \u00e0 demanda dos consumidores \u2013 facilitando a integra\u00e7\u00e3o de uma variedade de fun\u00e7\u00f5es de comunica\u00e7\u00f5es em seus aplicativos voltados para o cliente e sistemas online existentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8216;Como ilustra nosso white paper com a Juniper \u2013 n\u00e3o s\u00e3o mais apenas as empresas de tecnologia nativas que est\u00e3o inovando por meio do CPaaS, muitas multinacionais consolidadas est\u00e3o agora acordando para a import\u00e2ncia das comunica\u00e7\u00f5es omnichannel para atrair e engajar o cliente do amanh\u00e3.&#8217;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Dr. Windsor Holden, Head de Previs\u00e3o e Consultoria da Juniper Research, acrescentou: \u201cO ritmo acelerado das mudan\u00e7as tecnol\u00f3gicas pode ser um problema para as empresas mais \u00e1geis. Novas tecnologias e dispositivos, por sua vez, geram novos padr\u00f5es de demanda, o que significa que acompanhar o ritmo, muito menos estar preparado para o futuro, pode ser um desafio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8216;O CPaaS oferece uma solu\u00e7\u00e3o altamente flex\u00edvel que permite maior escalabilidade, ao mesmo tempo que reduz o tempo de implementa\u00e7\u00e3o. Portanto, as empresas que usam o CPaaS podem evoluir continuamente seus canais de engajamento do cliente de acordo com a demanda do consumidor. \u00c9 por isso que os gastos corporativos com CPaaS est\u00e3o definidos para aumentar nos pr\u00f3ximos quatro anos.&#8217;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baixe o white paper &#8216;Plataformas de Comunica\u00e7\u00f5es \u2013 Transformando Empresas em Inovadoras Digitais&#8217; clicando aqui <a href=\"https:\/\/sinch.com\/blog\/enterprise-cpaas-a-buyers-guide\/\">clicando aqui hoje.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sobre a Juniper Research<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Juniper Research fornece pesquisas e servi\u00e7os anal\u00edticos para o setor global de comunica\u00e7\u00f5es de alta tecnologia, fornecendo consultoria, relat\u00f3rios de analistas e coment\u00e1rios do setor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para saber mais, visite: <a href=\"https:\/\/www.juniperresearch.com\/home\">www.juniperresearch.com\/home<\/a>.<\/p>\n","protected":false},"featured_media":17974,"template":"","news_category":[586],"class_list":["post-189523","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-comunicados-de-imprensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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