{"id":188812,"date":"2026-06-04T15:41:28","date_gmt":"2026-06-04T15:41:28","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\/"},"modified":"2026-06-04T15:41:29","modified_gmt":"2026-06-04T15:41:29","slug":"sinch-lanca-api-mundial-de-business-messaging-pelo-instagram","status":"publish","type":"news","link":"https:\/\/sinch.com\/pt\/news\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\/","title":{"rendered":"A Sinch lan\u00e7a API mundial de business messaging pelo Instagram"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>O servi\u00e7o permite que as marcas tenham conversas escalon\u00e1veis com seus clientes usando <\/em><em>DMs do Instagram<\/em><em> ou Stories, facilitando a intera\u00e7\u00e3o envolvente do usu\u00e1rio e uma experi\u00eancia do cliente aprimorada<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ESTOCOLMO e ATLANTA \u2013 2 de junho de 2021 \u2013 A Sinch AB (publ), l\u00edder global em comunica\u00e7\u00e3o em nuvem para engajamento do cliente m\u00f3vel, lan\u00e7ou hoje uma API mundial de business messaging pelo Instagram para coincidir com a disponibilidade da API do Messenger para o Instagram, anunciada pelo Messenger do Facebook durante sua confer\u00eancia F8. A API do Messenger para o Instagram permite que as marcas tenham conversas escalon\u00e1veis com seus clientes usando DMs do Instagram ou Stories, facilitando a intera\u00e7\u00e3o envolvente do usu\u00e1rio e um suporte ao cliente aprimorado. As empresas agora podem aproveitar a <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"682d9de8-e768-45ce-8ed1-acf9b2517ef4\" href=\"https:\/\/sinch.com\/pt\/products\/apis\/messaging\/instagram\/\">API do Messenger para o Instagram<\/a> atrav\u00e9s da Conversation API da Sinch, uma API \u00fanica que permite \u00e0s empresas criar conversas ricas e envolventes com seus clientes por meio de uma variedade de canais de consumo amplamente utilizados, como WhatsApp, Facebook Messenger, SMS, MMS, RCS e muito mais. Pessoas e marcas est\u00e3o trocando mensagens entre si mais do que nunca, e o Instagram \u00e9 um canal importante para conectar clientes e construir relacionamentos de longo prazo. O Instagram possui mais de 1 bilh\u00e3o de contas ativas no mundo todo. De acordo com <a href=\"https:\/\/business.instagram.com\/blog\/how-to-sell-your-products-on-instagram\">Instagram<\/a>, 81% dos entrevistados disseram que ele os ajuda a pesquisar produtos e servi\u00e7os. \u201c<a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"7a111850-7e57-4c76-b61c-a7242f98a540\" href=\"https:\/\/sinch.com\/blog\/how-to-simplify-customer-service-on-instagram-with-messenger-api\/\">O Instagram \u00e9 um canal poderoso<\/a> que permite que as empresas se engajem com seus clientes de maneira simples, segura e eficaz\u201d, afirmou Eduardo Henrique, Chief Business Development Officer da Sinch. \u201cOs resultados de nossos trials de acesso antecipado s\u00e3o muito encorajadores, pois os clientes apreciam as respostas mais r\u00e1pidas e a melhoria na experi\u00eancia do cliente que a nova oferta traz.\u201d A Sinch teve acesso antecipado \u00e0 funcionalidade por tr\u00e1s da API do Messenger para o Instagram. Uma das primeiras marcas que a Sinch permitiu aproveitar a API do Messenger foi a Leiturinha, um clube do livro infantil brasileiro com mais de 800.000 seguidores. Ao aproveitar o envio de mensagens diretas impulsionado por API atrav\u00e9s do Instagram, a Leiturinha registrou uma redu\u00e7\u00e3o de 35% nos coment\u00e1rios de clientes solicitando assist\u00eancia por DMs do Instagram nos primeiros 11 dias. Al\u00e9m de facilitar os processos, o business messaging pelo Instagram tamb\u00e9m acelera o contato com os usu\u00e1rios que citam a marca atrav\u00e9s de men\u00e7\u00f5es nos Stories, o que torna a comunica\u00e7\u00e3o ainda mais din\u00e2mica e interativa. Como resultado, o tempo de resposta a chamados relacionados a mensagens diretas diminuiu 42%, comparado \u00e0 m\u00e9dia dos \u00faltimos 6 meses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre a Sinch<\/strong> A Sinch aproxima empresas e pessoas com ferramentas que ativam o engajamento pessoal. A sua principal plataforma de comunica\u00e7\u00e3o em nuvem permite que as empresas alcancem todos os telefones m\u00f3veis do planeta, em segundos ou menos, atrav\u00e9s de <u>envio de mensagens m\u00f3veis<\/u>, voz e v\u00eddeo. A Sinch \u00e9 uma provedora de software confi\u00e1vel para operadoras m\u00f3veis, e sua plataforma potencializa as comunica\u00e7\u00f5es essenciais para os neg\u00f3cios de muitas das maiores empresas do mundo. A Sinch tem sido lucrativa e de r\u00e1pido crescimento desde sua funda\u00e7\u00e3o em 2008. Est\u00e1 sediada em Estocolmo, Su\u00e9cia, e tem presen\u00e7a local em mais de 40 pa\u00edses. As a\u00e7\u00f5es s\u00e3o negociadas na NASDAQ Estocolmo: XSTO:SINCH. Visite-nos em sinch.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para obter mais informa\u00e7\u00f5es, entre em contato:<\/strong> Jeff Hasen, Diretor de Conte\u00fado e Comunica\u00e7\u00f5es <a href=\"mailto:jeff.hasen@sinch.com\">jeff.hasen@sinch.com<\/a><\/p>\n","protected":false},"featured_media":17896,"template":"","news_category":[586],"class_list":["post-188812","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-comunicados-de-imprensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubra: A Sinch lan\u00e7a API mundial para business mes - Sinch<\/title>\n<meta name=\"description\" content=\"Permitindo que as marcas tenham conversas escalon\u00e1veis com seus clientes usando DMs do Instagram ou Stories, facilitando uma experi\u00eancia do cliente aprimorada e envolvente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/news\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubra: A Sinch lan\u00e7a API mundial para business mes - Sinch\" \/>\n<meta property=\"og:description\" content=\"Permitindo que as marcas tenham conversas escalon\u00e1veis com seus clientes usando DMs do Instagram ou Stories, facilitando uma experi\u00eancia do cliente aprimorada e envolvente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/pt\/news\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-04T15:41:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WP-news-img-Inta-pr-v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2561\" \/>\n\t<meta property=\"og:image:height\" content=\"1917\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\\\/\",\"name\":\"Descubra: A Sinch lan\u00e7a API mundial para business mes - Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/WP-news-img-Inta-pr-v2.jpg\",\"datePublished\":\"2026-06-04T15:41:28+00:00\",\"dateModified\":\"2026-06-04T15:41:29+00:00\",\"description\":\"Permitindo que as marcas tenham conversas escalon\u00e1veis com seus clientes usando DMs do Instagram ou Stories, facilitando uma experi\u00eancia do cliente aprimorada e envolvente.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/WP-news-img-Inta-pr-v2.jpg\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/WP-news-img-Inta-pr-v2.jpg\",\"width\":2561,\"height\":1917},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A Sinch lan\u00e7a API mundial de business messaging pelo Instagram\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Descubra: A Sinch lan\u00e7a API mundial para business mes - Sinch","description":"Permitindo que as marcas tenham conversas escalon\u00e1veis com seus clientes usando DMs do Instagram ou Stories, facilitando uma experi\u00eancia do cliente aprimorada e envolvente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/pt\/news\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\/","og_locale":"pt_BR","og_type":"article","og_title":"Descubra: A Sinch lan\u00e7a API mundial para business mes - Sinch","og_description":"Permitindo que as marcas tenham conversas escalon\u00e1veis com seus clientes usando DMs do Instagram ou Stories, facilitando uma experi\u00eancia do cliente aprimorada e envolvente.","og_url":"https:\/\/sinch.com\/pt\/news\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2026-06-04T15:41:29+00:00","og_image":[{"width":2561,"height":1917,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WP-news-img-Inta-pr-v2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/pt\/news\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\/","url":"https:\/\/sinch.com\/pt\/news\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\/","name":"Descubra: A Sinch lan\u00e7a API mundial para business mes - Sinch","isPartOf":{"@id":"https:\/\/sinch.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/pt\/news\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/pt\/news\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WP-news-img-Inta-pr-v2.jpg","datePublished":"2026-06-04T15:41:28+00:00","dateModified":"2026-06-04T15:41:29+00:00","description":"Permitindo que as marcas tenham conversas escalon\u00e1veis com seus clientes usando DMs do Instagram ou Stories, facilitando uma experi\u00eancia do cliente aprimorada e envolvente.","breadcrumb":{"@id":"https:\/\/sinch.com\/pt\/news\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/pt\/news\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sinch.com\/pt\/news\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WP-news-img-Inta-pr-v2.jpg","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WP-news-img-Inta-pr-v2.jpg","width":2561,"height":1917},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/pt\/news\/sinch-lanca-api-mundial-de-business-messaging-pelo-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/pt\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sinch.com\/pt\/news\/"},{"@type":"ListItem","position":3,"name":"A Sinch lan\u00e7a API mundial de business messaging pelo Instagram"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/pt\/#website","url":"https:\/\/sinch.com\/pt\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/pt\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sinch.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/news\/188812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":2,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/news\/188812\/revisions"}],"predecessor-version":[{"id":188818,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/news\/188812\/revisions\/188818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/media\/17896"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/media?parent=188812"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/news_category?post=188812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}