{"id":188415,"date":"2026-06-04T09:43:29","date_gmt":"2026-06-04T09:43:29","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-e-blueshift-estendem-engajamento-do-cliente-canais-conversacionais\/"},"modified":"2026-06-04T09:55:18","modified_gmt":"2026-06-04T09:55:18","slug":"sinch-e-blueshift-estendem-engajamento-do-cliente-canais-conversacionais","status":"publish","type":"news","link":"https:\/\/sinch.com\/pt\/news\/sinch-e-blueshift-estendem-engajamento-do-cliente-canais-conversacionais\/","title":{"rendered":"Sinch e Blueshift estendem o engajamento do cliente para canais conversacionais"},"content":{"rendered":"\n<p><em>A integra\u00e7\u00e3o permite aos profissionais de marketing acionar two-way conversations nos momentos apropriados na jornada de cada cliente.<\/em><\/p>\n\n\n\n<p><strong>ATLANTA e S\u00c3O FRANCISCO, 31 de agosto de 2022<\/strong> &#8211; A Sinch, l\u00edder global em comunica\u00e7\u00f5es em nuvem e engajamento do cliente m\u00f3vel, uniu-se \u00e0 <a href=\"https:\/\/blueshift.com?utm_medium=media&amp;utm_source=pr-newswire&amp;utm_campaign=pr-newswire&amp;utm_content=cross-channel-benchmark-2022&amp;utm_term=first_para\">Blueshift<\/a><u><\/u>para oferecer experi\u00eancias conversacionais bidirecionais ricas e poderosas em uma s\u00e9rie de canais no App Hub e no Journey Builder da Blueshift.<\/p>\n\n\n\n<p>A Conversation da Sinch <a href=\"https:\/\/go.sinch.com\/l\/151751\/2022-08-25\/27kf25q\">API<\/a> \u00e9 uma API \u00fanica e exclusiva por meio da qual empresas podem se comunicar com as pessoas em v\u00e1rios canais m\u00f3veis, como Instagram, Facebook Messenger, SMS, MMS, RCS e WhatsApp. Ela \u00e9 usada por v\u00e1rias das maiores empresas de tecnologia do mundo.<\/p>\n\n\n\n<p>A solu\u00e7\u00e3o da Blueshift e da Sinch est\u00e1 bem posicionada para atender \u00e0s tend\u00eancias atuais e emergentes das necessidades de marketing conversacional, exigindo intera\u00e7\u00f5es din\u00e2micas e hiperpersonalizadas, independentemente de qual canal seus consumidores preferem e de onde eles fazem neg\u00f3cios.<\/p>\n\n\n\n<p>Ao empregar a Conversation API da Sinch, a Blueshift pode capacitar as marcas a impulsionar o engajamento e o com\u00e9rcio por meio de incentivos \u00fateis, como atualiza\u00e7\u00f5es de volta ao estoque, alertas de queda de pre\u00e7o, recomenda\u00e7\u00f5es de produtos e muito mais em canais conversacionais. Os profissionais de marketing podem orquestrar facilmente uma experi\u00eancia unificada em canais conversacionais e canais de marketing tradicionais, como e-mail, m\u00eddia paga e notifica\u00e7\u00e3o m\u00f3vel.<\/p>\n\n\n\n<p>O Smart Hub da Blueshift ajuda as marcas a unificar os dados do cliente de v\u00e1rias fontes, determinar a pr\u00f3xima melhor a\u00e7\u00e3o usando intelig\u00eancia preditiva e entregar engajamento personalizado em v\u00e1rios canais.<\/p>\n\n\n\n<p>A cliente da Blueshift, CarParts.com, usa atualmente o SMS em suas campanhas e est\u00e1 ansiosa para expandir sua abordagem com two-way conversations. \u201cEvoluir al\u00e9m das mensagens unidirecionais para two-way conversations \u00e9 o futuro do marketing\u201d, disse Houman Akhavan, CMO da CarParts.com. \u201cEstamos entusiasmados com o potencial da nova solu\u00e7\u00e3o da Blueshift e da Sinch de impulsionar intera\u00e7\u00f5es significativas com o cliente em tempo real em v\u00e1rios pontos de contato.&#8221;<\/p>\n\n\n\n<p>\u201cUm profundo entendimento do cliente \u00e9 crucial para orquestrar conversas inteligentes\u201d, disse Vikram Khandpur, SVP de Parcerias e Integra\u00e7\u00f5es da Sinch. \u201c\u00c9 por isso que estamos animados em fazer parceria com a Blueshift. A solu\u00e7\u00e3o deles facilita para os profissionais de marketing acionar conversas no momento certo na jornada do cliente e recomendar os melhores produtos e conte\u00fados para cada cliente. Temos orgulho de ser parceiros deles na entrega de um engajamento omnicanal perfeito com os consumidores em todo o mundo, por meio de nossas solu\u00e7\u00f5es de mensagens conversacionais que podem incluir com\u00e9rcio conversacional, marketing conversacional e publicidade conversacional.\u201d<\/p>\n\n\n\n<p>\u201cTer two-way conversations inteligentes com os clientes em escala sempre foi o sonho de todo profissional de marketing\u201d, disse Vijay Chittoor, CEO e cofundador da Blueshift. \u201cEstamos entusiasmados com a parceria da Sinch, que capacita as marcas a ter conversas personalizadas com seus clientes, aproveitando todo o poder dos dados e da intelig\u00eancia sobre seus clientes.\u201d<\/p>\n\n\n\n<p><strong>Sobre a Sinch<\/strong><\/p>\n\n\n\n<p>A plataforma l\u00edder de comunica\u00e7\u00e3o em nuvem da Sinch permite que as empresas alcancem todos no planeta, em segundos ou menos, atrav\u00e9s de envio de mensagens m\u00f3vel, e-mail, voz e v\u00eddeo. Mais de 150.000 empresas, incluindo muitas das maiores empresas e operadoras m\u00f3veis do mundo, usam a plataforma de tecnologia avan\u00e7ada da Sinch para se engajar com seus clientes. A Sinch tem sido lucrativa e de r\u00e1pido crescimento desde sua funda\u00e7\u00e3o em 2008. Ela est\u00e1 sediada em Estocolmo, na Su\u00e9cia, e tem presen\u00e7a local em mais de 60 pa\u00edses. As a\u00e7\u00f5es s\u00e3o negociadas na NASDAQ Estocolmo: XSTO:SINCH. Visite-nos em <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Rzuyc3EqYLDXdHvacH-Sl4ZUN03U1pCxjYsv8XD1qwIqud9W8sz2OuMglxyN4EvnCoj5gKyQpbeCnv-JNkffeg==\">sinch.com<\/a>.<\/p>\n\n\n\n<p><strong>Sobre a Blueshift<\/strong><\/p>\n\n\n\n<p>A Blueshift, sediada em S\u00e3o Francisco, ajuda as marcas a entregar experi\u00eancias relevantes e conectadas em cada intera\u00e7\u00e3o com o cliente. A plataforma de marketing cross-channel da Blueshift usa tecnologia de IA patenteada para unificar, informar e ativar a totalidade dos dados do cliente em todos os canais e aplicativos. Por meio de dados unificados, orquestra\u00e7\u00e3o cross-channel, tomada de decis\u00e3o inteligente e escala inigual\u00e1vel, a Blueshift oferece \u00e0s marcas todas as ferramentas necess\u00e1rias para entregar perfeitamente experi\u00eancias 1:1 em tempo real em toda a jornada do cliente. A Blueshift foi reconhecida na lista 2021 Deloitte Technology Fast 500\u2122 como uma das empresas de tecnologia de crescimento mais r\u00e1pido na Am\u00e9rica do Norte. Para mais informa\u00e7\u00f5es, visite blueshift.com.<\/p>\n\n\n\n<p><strong>Para obter mais informa\u00e7\u00f5es, entre em contato<\/strong><\/p>\n\n\n\n<p>Jeff Hasen<\/p>\n\n\n\n<p>Vice-presidente de Comunica\u00e7\u00f5es <\/p>\n\n\n\n<p>E-mail: <a href=\"mailto:jeff.hasen@sinch.com\">jeff.hasen@sinch.com<\/a><\/p>\n","protected":false},"featured_media":17856,"template":"","news_category":[586],"class_list":["post-188415","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-comunicados-de-imprensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinch - Sinch e Blueshift firmam parceria para estender o engajamento<\/title>\n<meta name=\"description\" content=\"A demonstra\u00e7\u00e3o da Sinch e da Blueshift ret\u00e9m a conversa sobre novos t\u00eanis\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/news\/sinch-e-blueshift-estendem-engajamento-do-cliente-canais-conversacionais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinch - 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