{"id":187571,"date":"2026-06-01T15:12:55","date_gmt":"2026-06-01T15:12:55","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-nomeia-sophie-cheng-como-chief-marketing-officer\/"},"modified":"2026-06-08T14:41:17","modified_gmt":"2026-06-08T14:41:17","slug":"sinch-nomeia-sophie-cheng-como-chief-marketing-officer","status":"publish","type":"news","link":"https:\/\/sinch.com\/pt\/news\/sinch-nomeia-sophie-cheng-como-chief-marketing-officer\/","title":{"rendered":"Sinch nomeia Sophie Cheng como Chief Marketing Officer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Estocolmo, Su\u00e9cia &#8211; 1\u00ba de junho de 2026 \u2014 A Sinch AB (publ) anuncia hoje a nomea\u00e7\u00e3o de Sophie Cheng como Chief Marketing Officer, sucedendo Jonathan Bean, que recentemente fez a transi\u00e7\u00e3o para Vice-Presidente Executivo, EMEA &amp; Global Partnerships. Ela ingressa na Equipe de Lideran\u00e7a Global da Sinch e se reportar\u00e1 \u00e0 CEO Laurinda Pang.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na Sinch, Sophie liderou a organiza\u00e7\u00e3o global de marketing de produtos e capacita\u00e7\u00e3o de receita da empresa, ajudando a fortalecer o posicionamento de mercado, as rela\u00e7\u00f5es com analistas do setor e a execu\u00e7\u00e3o de go-to-market. Antes de ingressar na Sinch em 2024, ela ocupou fun\u00e7\u00f5es de lideran\u00e7a s\u00eanior na ZoomInfo e Chorus.ai, dando suporte ao r\u00e1pido crescimento comercial e ajudando empresas a melhorar como interagem com os clientes usando tecnologias baseadas em IA.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00a0<\/em><em>\u201cSophie traz uma rara combina\u00e7\u00e3o de vis\u00e3o estrat\u00e9gica, excel\u00eancia operacional e profundo entendimento das necessidades tanto do produto quanto do cliente. Ela j\u00e1 causou um impacto significativo na Sinch atrav\u00e9s de sua lideran\u00e7a de nossa organiza\u00e7\u00e3o global de go-to-market de produtos. Ela \u00e9 uma l\u00edder de marketing moderna com uma vis\u00e3o clara de como elevar nossa presen\u00e7a no mercado, fortalecer a relev\u00e2ncia para o cliente e posicionar a Sinch para o crescimento cont\u00ednuo\u201d, diz Laurinda Pang, CEO da Sinch.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cVi em primeira m\u00e3o a escala da ambi\u00e7\u00e3o da Sinch e a enorme oportunidade \u00e0 frente \u00e0 medida que a IA transforma como as empresas se comunicam com os consumidores. Estou animada para expandir meu escopo e transformar a intelig\u00eancia de cliente e de mercado em crescimento, inova\u00e7\u00e3o e experi\u00eancias do cliente mais significativas. Estamos apenas arranhando a superf\u00edcie do que \u00e9 poss\u00edvel e sou grata pela confian\u00e7a enquanto continuamos a construir o futuro da comunica\u00e7\u00e3o com o cliente\u201d, diz Sophie Cheng.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para obter mais informa\u00e7\u00f5es, entre em contato:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fredrik Hallstan<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diretor de Comunica\u00e7\u00e3o Corporativa Celular: +46 761 15 38 30<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email: <a href=\"mailto:fredrik.hallstan@sinch.com\">fredrik.hallstan@sinch.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mia Nordlander<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SVP Rela\u00e7\u00f5es com Investidores &amp; Sustentabilidade Celular: +46 73 511 53 95<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email: <a href=\"mailto:mia.nordlander@sinch.com\">mia.nordlander@sinch.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sobre a Sinch<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A vis\u00e3o da Sinch \u00e9 conectar todas as empresas a todos os clientes, em qualquer lugar do mundo. Com a base mais confi\u00e1vel do setor para comunica\u00e7\u00e3o inteligente com o cliente, a Sinch impulsiona mais de 900 bilh\u00f5es de intera\u00e7\u00f5es com clientes anualmente para mais de 200.000 clientes em todo o mundo. Empresas l\u00edderes globais, incluindo inovadores em IA, confiam na Sinch para fortalecer o relacionamento com o cliente e oferecer experi\u00eancias perfeitas por meio de mensagens, e-mail e voz. Lucrativa desde sua funda\u00e7\u00e3o em 2008, a Sinch gerou vendas l\u00edquidas de US$ 3 bilh\u00f5es (SEK 27 bilh\u00f5es) em 2025 e tem mais de 4.000 funcion\u00e1rios em mais de 60 pa\u00edses, com sede em Estocolmo. A Sinch est\u00e1 listada na Nasdaq Stockholm (XSTO: SINCH). Visite-nos em sinch.com<\/p>\n","protected":false},"featured_media":187474,"template":"","news_category":[586],"class_list":["post-187571","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-comunicados-de-imprensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinch nomeia Sophie Cheng como Chief Marketing Officer - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/news\/sinch-nomeia-sophie-cheng-como-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinch nomeia Sophie Cheng como Chief Marketing Officer - Sinch\" \/>\n<meta property=\"og:description\" content=\"Estocolmo, Su\u00e9cia &#8211; 1\u00ba de junho de 2026 \u2014 A Sinch AB (publ) anuncia hoje a nomea\u00e7\u00e3o de Sophie Cheng como Chief Marketing Officer, sucedendo Jonathan Bean, que recentemente fez a transi\u00e7\u00e3o para Vice-Presidente Executivo, EMEA &amp; Global Partnerships. 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