{"id":175962,"date":"2025-12-23T04:54:28","date_gmt":"2025-12-23T04:54:28","guid":{"rendered":"https:\/\/sinch.com\/?post_type=news&p=175962"},"modified":"2026-01-07T05:23:36","modified_gmt":"2026-01-07T05:23:36","slug":"brasileiros-estao-mais-abertos-aos-chatbots-mas-se-sentem-frustrados-com-desconexao","status":"publish","type":"news","link":"https:\/\/sinch.com\/pt\/news\/brasileiros-estao-mais-abertos-aos-chatbots-mas-se-sentem-frustrados-com-desconexao\/","title":{"rendered":"Brasileiros est\u00e3o mais abertos aos chatbots, mas se sentem frustrados com desconex\u00e3o"},"content":{"rendered":"\n

A pesquisa mais recente da Sinch revela uma contradi\u00e7\u00e3o poderosa no comportamento do consumidor: o brasileiro est\u00e1 mais disposto do que a m\u00e9dia global a conversar com chatbots e sistemas de intelig\u00eancia artificial, mas tamb\u00e9m est\u00e1 profundamente irritado quando essas experi\u00eancias n\u00e3o fluem de forma integrada e contextualizada. Apesar de 73% dizerem que aceitam intera\u00e7\u00f5es com IA para suporte e atualiza\u00e7\u00f5es, impressionantes 86% se frustram por ter de repetir informa\u00e7\u00f5es em cada etapa do atendimento, transformando o que poderia ser conveni\u00eancia em uma experi\u00eancia desgastante que danifica a confian\u00e7a na marca. O estudo mostra que a ado\u00e7\u00e3o de tecnologia sem orquestra\u00e7\u00e3o e continuidade \u00e9 mais atrito do que avan\u00e7o, e que o futuro das comunica\u00e7\u00f5es com clientes depende menos da IA em si e mais da forma como ela entende e se conecta com as pessoas.<\/p>\n\n\n\n

Leia a mat\u00e9ria na \u00edntegra<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","news_category":[587],"class_list":["post-175962","news","type-news","status-publish","hentry","news_category-cobertura-recente"],"acf":[],"yoast_head":"\nBrasileiros est\u00e3o mais abertos aos chatbots, mas se sentem frustrados com desconex\u00e3o - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/news\/brasileiros-estao-mais-abertos-aos-chatbots-mas-se-sentem-frustrados-com-desconexao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brasileiros est\u00e3o mais abertos aos chatbots, mas se sentem frustrados com desconex\u00e3o - Sinch\" \/>\n<meta property=\"og:description\" content=\"A pesquisa mais recente da Sinch revela uma contradi\u00e7\u00e3o poderosa no comportamento do consumidor: o brasileiro est\u00e1 mais disposto do que a m\u00e9dia global a conversar com chatbots e sistemas de intelig\u00eancia artificial, mas tamb\u00e9m est\u00e1 profundamente irritado quando essas experi\u00eancias n\u00e3o fluem de forma integrada e contextualizada. 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