{"id":37173,"date":"2018-10-01T09:55:00","date_gmt":"2018-10-01T09:55:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/customer-stories\/nissans-path-to-better-sales-and-engagement\/"},"modified":"2025-12-18T16:15:33","modified_gmt":"2025-12-18T16:15:33","slug":"nissans-path-to-better-sales-and-engagement","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/pt\/messaging\/customer-stories\/nissans-path-to-better-sales-and-engagement\/","title":{"rendered":"O caminho da Nissan para melhores vendas e engajamento: mensagens m\u00f3veis personalizadas."},"content":{"rendered":"\n<p>Comprar um carro \u00e9 uma grande decis\u00e3o &#8211; mas n\u00e3o \u00e9 algo que a maioria das pessoas faz com frequ\u00eancia. Ent\u00e3o depois de fazer uma venda, como voc\u00ea mant\u00e9m um relacionamento forte com o cliente?<\/p>\n\n\n\n<p>A Nissan, uma das maiores fabricantes de autom\u00f3veis do mundo, encontrou uma solu\u00e7\u00e3o inovadora &#8211; em parceria com a Sinch e a Adobe Campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desafio: Transformar a estrat\u00e9gia de marketing m\u00f3vel<\/h2>\n\n\n\n<p>Voc\u00ea sabia que a maioria das pessoas que compram um carro novo esperam de cinco a sete anos antes de escolher um ve\u00edculo? N\u00e3o \u00e9 de admirar que muitos fabricantes de autom\u00f3veis lutem com o longo ciclo de vida do cliente no setor.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.nissan-europe.com\/\">Nissan Europa<\/a> viu diminuir o envolvimento de seus clientes por meio de canais de comunica\u00e7\u00e3o tradicionais, como e-mail. A empresa queria continuar construindo esses relacionamentos, aumentando o engajamento e a fidelidade \u00e0 marca &#8211; mas precisava encontrar uma solu\u00e7\u00e3o melhor. \u00c9 por isso que, em 2018, a Nissan decidiu implementar uma grande mudan\u00e7a, colocando as mensagens m\u00f3veis no centro de sua estrat\u00e9gia de relacionamento com o cliente.<\/p>\n\n\n\n<p>A Nissan Europa voltou-se para a <a href=\"https:\/\/www.adobe.io\/apis\/experiencecloud\/campaign.html\">Adobe Campaign<\/a> e sua integra\u00e7\u00e3o com a plataforma de mensagens m\u00f3veis Sinch. Essa solu\u00e7\u00e3o permite que eles usem seus dados de CRM para orquestrar campanhas din\u00e2micas entre canais. Com a ajuda de ambas as ferramentas, a Nissan Europa pode agora desenvolver experi\u00eancias de m\u00eddia e SMS ricas e imersivas, ao mesmo tempo que entrega mensagens m\u00f3veis direcionadas a clientes em qualquer lugar e a qualquer hora &#8211; mesmo na estrada, aproveitando a tecnologia de carros conectados.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-10774\" width=\"705\" height=\"640\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Nissan-rich-spain-campaign-1_543001c8bcb5a94ae41378946a63b7f3.jpeg\" alt=\"Images on nissan offers on a cell phone\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Nissan-rich-spain-campaign-1_543001c8bcb5a94ae41378946a63b7f3.jpeg 705w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Nissan-rich-spain-campaign-1_543001c8bcb5a94ae41378946a63b7f3-300x272.jpeg 300w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o: Conectar-se com os clientes em seu canal preferido<\/h2>\n\n\n\n<p>A Nissan Europa j\u00e1 trabalhava com a Adobe Campaign h\u00e1 v\u00e1rios anos. Sinch \u2013 um parceiro Adobe Campaign \u2013 foi a escolha perfeita para ajudar a Nissan a levar suas mensagens m\u00f3veis para o pr\u00f3ximo n\u00edvel, tornando-se a primeira empresa automotiva na Europa a testar o <strong>Rich SMS<\/strong>. <\/p>\n\n\n\n<p>A plataforma da Sinch permitiu que a Nissan usasse seus dados de CRM existentes para orquestrar campanhas personalizadas, visando o usu\u00e1rio certo no momento certo \u2013 mesmo na estrada, em seu carro, usando o opt-in via app m\u00f3vel NissanConnect. <\/p>\n\n\n\n<p>Tempo para manuten\u00e7\u00e3o de rotina? A Nissan envia aos clientes um lembrete amig\u00e1vel alguns meses antes. Ou talvez um motorista ainda n\u00e3o tenha tido tempo de aprender todos os recursos de seu carro novo. Na marca de tr\u00eas a quatro meses, os compradores recebem uma mensagem Rich SMS com detalhes sobre como aproveitar ao m\u00e1ximo os servi\u00e7os conectados de seus carros. <\/p>\n\n\n\n<p>\u201cDependendo do canal preferido do cliente, de quem ele \u00e9 e quando ele volta ao mercado, tentamos entregar estrategicamente mensagens relevantes com base em suas necessidades de manuten\u00e7\u00e3o ou at\u00e9 mesmo com base na previs\u00e3o do tempo\u201d, diz Claire Laurent, Diretora S\u00eanior de Contas da Publicis, parceiro de marketing da Nissan. \u201cPor exemplo, se fosse chover ou nevar, enviamos a eles uma mensagem dizendo &#8216;A neve est\u00e1 chegando, ent\u00e3o voc\u00ea precisa trocar os pneus&#8217;.\u201d<\/p>\n\n\n\n<p>E quando um novo modelo do carro que um cliente dirige e adora h\u00e1 anos fica dispon\u00edvel, a Nissan pode enviar uma mensagem personalizada a eles com informa\u00e7\u00f5es \u2013 incluindo instru\u00e7\u00f5es para a concession\u00e1ria mais pr\u00f3xima, onde a cor e o modelo exatos que eles desejam est\u00e3o dispon\u00edveis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-16979\" width=\"705\" height=\"640\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Nissan-personalized-campaign-1_da0a4717c3dbe07f8e2f72118e1a59f9.jpeg\" alt=\"screenshot of nissan personalized campaign\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Nissan-personalized-campaign-1_da0a4717c3dbe07f8e2f72118e1a59f9.jpeg 705w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Nissan-personalized-campaign-1_da0a4717c3dbe07f8e2f72118e1a59f9-300x272.jpeg 300w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados: Fideliza\u00e7\u00e3o de clientes, \u00e0 medida de cada condutor<\/h2>\n\n\n\n<p>Os clientes da Nissan obviamente apreciaram e preferiram as novas campanhas. Como soa o envolvimento qu\u00e1druplo do cliente? Que tal uma taxa de convers\u00e3o de 80%? Ap\u00f3s o primeiro teste da Nissan de campanhas Rich SMS com a Sinch, a empresa decidiu continuar e expandir seus esfor\u00e7os de mensagens m\u00f3veis.<\/p>\n","protected":false},"featured_media":37174,"template":"","meta":{"_acf_changed":false},"class_list":["post-37173","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nissan: Vendas e Engajamento Melhorados | Sinch<\/title>\n<meta name=\"description\" content=\"A Nissan usou dados de CRM para personalizar campanhas Rich SMS personalizadas, estabelecendo relacionamentos duradouros com os clientes ap\u00f3s a compra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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