{"id":210166,"date":"2026-09-15T13:03:03","date_gmt":"2026-09-15T13:03:03","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/citadium-2\/"},"modified":"2026-09-15T13:03:03","modified_gmt":"2026-09-15T13:03:03","slug":"citadium","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/citadium\/","title":{"rendered":"A Citadium impulsiona a fideliza\u00e7\u00e3o na Black Friday com um aumento de 3 vezes na taxa de cliques, gra\u00e7as ao SMS avan\u00e7ado"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Desde 2000, a Citadium \u00e9 a principal marca de moda urbana do Grupo Printemps, destacando-se como um hub de estilo de vida para o p\u00fablico de 15 a 25 anos. A marca faz a curadoria da &#8220;haut de gamme&#8221; (linha premium) de moda, t\u00eanis e acess\u00f3rios. Todos os anos, a marca recebe quase oito milh\u00f5es de visitantes em suas nove lojas e no site. <ins><\/ins><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para manter seu status como um espa\u00e7o de interc\u00e2mbio cultural e descobertas, a Citadium busca constantemente formas de elevar a experi\u00eancia do cliente, especialmente para os membros altamente engajados do seu programa de fidelidade &#8220;Planet C&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Competindo com a satura\u00e7\u00e3o de promo\u00e7\u00f5es da Black Friday<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Todo m\u00eas de novembro, as caixas de entrada dos clientes ficam lotadas de ofertas gen\u00e9ricas &#8220;imperd\u00edveis&#8221; de Black Friday e pr\u00e9-visualiza\u00e7\u00f5es exclusivas. A Citadium sabia que precisava de uma ativa\u00e7\u00e3o que fosse pessoal, l\u00fadica e imposs\u00edvel de ser ignorada por seus clientes fi\u00e9is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O briefing da marca era claro: criar uma expectativa genu\u00edna antes da Black Friday, recompensar seus clientes mais fi\u00e9is com uma pr\u00e9-visualiza\u00e7\u00e3o das ofertas<del>;<\/del> e comprovar o crescimento al\u00e9m de m\u00e9tricas simples.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para isso, a marca precisava de um canal de marketing que a mantivesse fiel \u00e0 sua identidade, integrando o seu universo l\u00fadico do &#8220;Planet C&#8221; e comprovando sua efic\u00e1cia com m\u00e9tricas claras.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De miniaventura a resultados mensur\u00e1veis com o SMS avan\u00e7ado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Citadium firmou uma parceria com a Sinch para lan\u00e7ar uma experi\u00eancia interativa de SMS avan\u00e7ado que se destacou nas caixas de entrada lotadas. A ideia era parecer um portal para outro mundo, alinhando-se diretamente ao tema do programa de fidelidade &#8220;Planet C&#8221;.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/vimeo.com\/1125987124?share=copy\" class=\"lazy-video-link\" data-lazy-video=\"1125987124?share=copy\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2068290449-2aaee21b322b9724cf8c00480ff5842168bd50def0db351c629a4f07f5a053de-d_1280?region=us\" title=\"V\u00eddeo da Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2068290449-2aaee21b322b9724cf8c00480ff5842168bd50def0db351c629a4f07f5a053de-d_1280?region=us\" alt=\"Citadium customer story demo\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1125987124?share=copy#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2068290449-2aaee21b322b9724cf8c00480ff5842168bd50def0db351c629a4f07f5a053de-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1125987124?share=copy\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1125987124?share=copy\",\n    \"name\": \"Citadium customer story demo\",\n    \"uploadDate\": \"2025-10-09T15:52:56+00:00\",\n    \"duration\": \"P0DT0H0M10S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\"><a>A campanha de SMS avan\u00e7ado come\u00e7a com um atrativo visual din\u00e2mico (um pequeno planeta girat\u00f3rio com um continente em forma de C). Um \u00fanico toque levava os usu\u00e1rios para uma experi\u00eancia gamificada em uma micro landing page que carregava nativamente no app de mensagens. L\u00e1, o cliente recebia sua oferta personalizada de Black Friday.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A experi\u00eancia sem atritos e o lan\u00e7amento no momento ideal, pouco antes da Black Friday, se traduziram diretamente em um desempenho excepcional para a campanha:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taxa de cliques (CTR) de 16% \u2014 tr\u00eas vezes maior do que a m\u00e9dia do varejo em 2024<del>.<\/del><\/li>\n\n\n\n<li>Taxa de reatividade de 83% na landing page<\/li>\n\n\n\n<li>Oitenta e sete por cento dos visitantes da landing page seguiram para o site principal, demonstrando alto engajamento em toda a jornada do cliente.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A Citadium compartilhou que essa campanha exclusiva se alinhou perfeitamente ao seu divertido programa de fidelidade gamificado, o que refor\u00e7a sua credibilidade perante a comunidade participante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uma parceria gratificante e expans\u00e3o futura<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Audrey-Marie Pasbeau, gerente de CRM na Citadium, descreveu o trabalho com a Sinch na implementa\u00e7\u00e3o da campanha como &#8220;particularmente tranquilo e gratificante&#8221;. O sucesso refor\u00e7ou o compromisso da Citadium em oferecer uma experi\u00eancia do cliente moderna e envolvente.<ins><\/ins><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o sucesso da campanha, a Citadium planeja expandir o uso do SMS avan\u00e7ado para futuras ativa\u00e7\u00f5es de clientes e realizar testes A\/B em canais emergentes, como o RCS, para manter o engajamento alto.<\/p>\n","protected":false},"author":19,"featured_media":169438,"template":"","meta":{"_acf_changed":false},"class_list":["post-210166","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Citadium impulsiona a fideliza\u00e7\u00e3o na Black Friday com um aumento de 3 vezes na taxa de cliques, gra\u00e7as ao SMS avan\u00e7ado - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/citadium\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Citadium impulsiona a fideliza\u00e7\u00e3o na Black Friday com um aumento de 3 vezes na taxa de cliques, gra\u00e7as ao SMS avan\u00e7ado - Sinch\" \/>\n<meta property=\"og:description\" content=\"Desde 2000, a Citadium \u00e9 a principal marca de moda urbana do Grupo Printemps, destacando-se como um hub de estilo de vida para o p\u00fablico de 15 a 25 anos. 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