{"id":210127,"date":"2026-09-15T11:25:16","date_gmt":"2026-09-15T11:25:16","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/hsbc-2\/"},"modified":"2026-09-15T11:25:16","modified_gmt":"2026-09-15T11:25:16","slug":"hsbc","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/hsbc\/","title":{"rendered":"Revolucionando a experi\u00eancia de empr\u00e9stimo pessoal com o WhatsApp"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Desafio: criar uma experi\u00eancia de empr\u00e9stimo fluida e personalizada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Criar experi\u00eancias de banco digital fluidas e personalizadas n\u00e3o \u00e9 uma tarefa f\u00e1cil, mesmo para gigantes do setor como o HSBC. Para superar o desafio, a empresa decidiu tornar as solicita\u00e7\u00f5es de empr\u00e9stimo pessoal fluidas e simples, e melhorar o relacionamento com a sua enorme base global de clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Impulsionada por uma cultura de inova\u00e7\u00e3o e um forte foco no cliente, a equipe de CRM do HSBC uniu for\u00e7as com a Sinch para uma miss\u00e3o transformadora: simplificar e personalizar a experi\u00eancia de empr\u00e9stimo pessoal. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o: criar uma experi\u00eancia de IA conversacional no WhatsApp <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s experimentar diversos formatos, como SMS avan\u00e7ado e v\u00eddeos personalizados, o HSBC deu um passo ousado no mundo das opera\u00e7\u00f5es banc\u00e1rias conversacionais e criou um chatbot de IA no <a href=\"https:\/\/sinch.com\/pt\/mensagens\/whatsapp-business-api\/\">WhatsApp<\/a>, permitindo que os clientes fa\u00e7am uma simula\u00e7\u00e3o de cr\u00e9dito personalizada em um canal de comunica\u00e7\u00e3o que eles adoram. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao final da simula\u00e7\u00e3o, o cliente recebeu a cota\u00e7\u00e3o na forma de uma imagem personalizada com o valor do empr\u00e9stimo desejado, a taxa de juros aplic\u00e1vel, as parcelas mensais e os avisos legais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Estamos muito satisfeitos com essa iniciativa. O WhatsApp \u00e9 mais do que um novo canal para n\u00f3s. \u00c9 uma nova maneira de interagir com nossos clientes que nos permite entender suas necessidades e fornecer ofertas ultrapersonalizadas no mesmo t\u00f3pico de discuss\u00e3o. O poder do WhatsApp est\u00e1 na capacidade que ele nos d\u00e1 de cruzar dados de conversas com dados de clientes para personalizar os processos de assinatura&#8221;, disse Sabrina Giry Fernandez, head de CRM do HSBC. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados: maior engajamento do cliente e taxas de convers\u00e3o impressionantes <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A solu\u00e7\u00e3o foi lan\u00e7ada em apenas um m\u00eas, com mais de 18 varia\u00e7\u00f5es, e foi um sucesso estrondoso. Com 91% dos clientes segmentados engajando com a campanha e uma taxa de convers\u00e3o de 1,4%, a simula\u00e7\u00e3o gerou mais de 20 milh\u00f5es de euros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;A equipe da Sinch foi excelente e muito profissional. Sua expertise e seu aconselhamento nos permitiram coletar opt-ins rapidamente, encontrar solu\u00e7\u00f5es t\u00e9cnicas para implementar cen\u00e1rios sofisticados e oferecer uma experi\u00eancia fluida aos nossos clientes. Os resultados superam os objetivos que estabelecemos e j\u00e1 estamos pensando nos pr\u00f3ximos passos&#8221;, disse Sabrina Giry Fernandez. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saiba mais sobre <a href=\"https:\/\/sinch.com\/pt\/mensagens\/whatsapp-business-api\/\">WhatsApp aqui<\/a><\/p>\n","protected":false},"author":19,"featured_media":60278,"template":"","meta":{"_acf_changed":false},"class_list":["post-210127","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubra: revolucionando a experi\u00eancia de empr\u00e9stimo pessoal - Sinch<\/title>\n<meta name=\"description\" content=\"Veja como as experi\u00eancias de empr\u00e9stimo pessoal foram revolucionadas por meio do envio de mensagens do WhatsApp. Saiba como a Sinch est\u00e1 impulsionando uma melhor comunica\u00e7\u00e3o com o cliente para bancos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/hsbc\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubra: revolucionando a experi\u00eancia de empr\u00e9stimo pessoal - 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