{"id":210126,"date":"2026-09-15T11:25:15","date_gmt":"2026-09-15T11:25:15","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/but-whatsapp-2\/"},"modified":"2026-09-15T11:25:15","modified_gmt":"2026-09-15T11:25:15","slug":"but-whatsapp","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/but-whatsapp\/","title":{"rendered":"Como a BUT est\u00e1 acelerando a transforma\u00e7\u00e3o digital com cat\u00e1logos no WhatsApp"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.but.fr\/\" target=\"_blank\" rel=\"noopener\">BUT<\/a> \u00e9 uma das principais varejistas de artigos para o lar, com mais de 330 lojas na Fran\u00e7a. Cerca de 80% da popula\u00e7\u00e3o francesa mora a menos de 20 minutos de uma loja da BUT! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sua miss\u00e3o? Dar a todas as pessoas a oportunidade de dar vida \u00e0 decora\u00e7\u00e3o dos sonhos, onde quer que estejam, n\u00e3o importa o or\u00e7amento e sem abrir m\u00e3o da qualidade. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desafio: minimizar o uso de cat\u00e1logos de papel e, ao mesmo tempo, impulsionar o engajamento do cliente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando a BUT decidiu otimizar seu mix de m\u00eddia digitalizando seus cat\u00e1logos de mala direta, tinha tr\u00eas objetivos principais em mente: gerar mais tr\u00e1fego e convers\u00f5es, minimizar o uso de papel para reduzir custos de impress\u00e3o e atender \u00e0s quest\u00f5es de responsabilidade social corporativa (ESG) e, claro, satisfazer a crescente demanda dos clientes por cat\u00e1logos digitais. De acordo com uma pesquisa recente da Ipsos para a Meta, 70% da popula\u00e7\u00e3o francesa prefere panfletos digitais aos de papel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, com a introdu\u00e7\u00e3o do programa piloto &#8220;Oui Pub&#8221; (&#8220;Sim \u00e0 publicidade&#8221;) na Fran\u00e7a, a distribui\u00e7\u00e3o de promo\u00e7\u00f5es de mala direta para quem n\u00e3o deu seu consentimento expl\u00edcito agora \u00e9 proibida em v\u00e1rias cidades francesas, o que refor\u00e7a a necessidade de uma alternativa digital. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas como fazer a transi\u00e7\u00e3o para abandonar os cat\u00e1logos de papel ap\u00f3s 50 anos de uso e, ao mesmo tempo, atender \u00e0s prefer\u00eancias individuais de comunica\u00e7\u00e3o e manter um alto n\u00edvel de engajamento do cliente? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o: permitir o acesso aos cat\u00e1logos digitais da BUT com um clique usando o WhatsApp<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A BUT recorreu \u00e0 Sinch para ajudar a preparar seu mix de m\u00eddia para o futuro e aprimor\u00e1-lo. Com seu alcance massivo e recursos avan\u00e7ados \u2014 que incluem n\u00e3o apenas cat\u00e1logos, mas tamb\u00e9m mensagens de transmiss\u00e3o em massa, bot\u00f5es de resposta r\u00e1pida, notifica\u00e7\u00f5es de carrinho de e-commerce e muito mais \u2014 <a href=\"https:\/\/sinch.com\/pt\/mensagens\/whatsapp-business-api\/\">WhatsApp<\/a> foi uma escolha \u00f3bvia para engajar os clientes da BUT com uma experi\u00eancia de navega\u00e7\u00e3o fluida. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;O WhatsApp \u00e9 um canal inovador que nos permite realizar uma comunica\u00e7\u00e3o de forma muito fluida e interativa. Nossos clientes podem acessar as promo\u00e7\u00f5es semanais da BUT no seu app favorito com o clique de um bot\u00e3o&#8221;, explicou Sonia DAHECH, diretora de tr\u00e1fego, dados e omnicanal na BUT. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os clientes agora recebem o cat\u00e1logo mais recente da BUT toda semana via WhatsApp, o que permite navegar por novos produtos como preferirem e com f\u00e1cil acesso ao pr\u00f3prio hist\u00f3rico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A plataforma WhatsApp Business tamb\u00e9m d\u00e1 \u00e0 equipe da BUT acesso a dados valiosos de comportamento dos clientes, como taxas de leitura de mensagens e taxas de cliques. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-17111\" width=\"630\" height=\"657\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Group-10783-3.png\" alt=\"But handset\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Group-10783-3.png 630w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Group-10783-3-288x300.png 288w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados: engajamento do cliente incompar\u00e1vel \u2014 para o presente e para o futuro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A mudan\u00e7a para os cat\u00e1logos do WhatsApp capacitou a equipe da BUT a monitorar e otimizar com mais efic\u00e1cia o desempenho de cada cat\u00e1logo \u2014 e os resultados alcan\u00e7ados at\u00e9 o momento s\u00e3o, no m\u00ednimo, promissores: taxa de convers\u00e3o de 70% para campanhas de entrada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;O engajamento a cada envio push \u00e9 impressionante&#8221;, disse Sonia DAHECH. &#8220;Estamos muito felizes com esses resultados iniciais! J\u00e1 come\u00e7amos a us\u00e1-lo para opera\u00e7\u00f5es comerciais e planejamos testar casos de uso de marketing conversacional e mais avan\u00e7ados no futuro.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saiba mais sobre <a href=\"https:\/\/sinch.com\/pt\/mensagens\/whatsapp-business-api\/\">WhatsApp aqui<\/a>.<\/p>\n","protected":false},"author":6,"featured_media":60206,"template":"","meta":{"_acf_changed":false},"class_list":["post-210126","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubra como a BUT est\u00e1 acelerando a transforma\u00e7\u00e3o digital - Sinch<\/title>\n<meta name=\"description\" content=\"Descubra como a transforma\u00e7\u00e3o digital \u00e9 acelerada com cat\u00e1logos no WhatsApp. Saiba como as empresas simplificam as intera\u00e7\u00f5es com os clientes para obter melhores resultados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/but-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubra como a BUT est\u00e1 acelerando a transforma\u00e7\u00e3o digital - 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