{"id":210125,"date":"2026-09-15T11:25:14","date_gmt":"2026-09-15T11:25:14","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/yandy-2\/"},"modified":"2026-09-15T11:25:14","modified_gmt":"2026-09-15T11:25:14","slug":"yandy","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/yandy\/","title":{"rendered":"Como a Yandy obt\u00e9m um ROI de 20x usando SMS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Yandy, varejista de e-commerce conhecida por suas lingeries e fantasias ousadas e modernas, n\u00e3o tem problema em chamar a aten\u00e7\u00e3o. Com novos produtos e promo\u00e7\u00f5es que se esgotam logo ap\u00f3s o lan\u00e7amento, a Yandy mant\u00e9m sua base de clientes VIP informada com alertas de SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s recomprar a Yandy de sua antiga empresa controladora em 2023, o CEO Aras Koktas precisava de um recome\u00e7o e buscou uma API de SMS enxuta e flex\u00edvel para integrar \u00e0 infraestrutura de e-commerce personalizada da Yandy.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=BCzhDI-8MCM\" class=\"lazy-video-link\" data-lazy-video=\"BCzhDI-8MCM\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/BCzhDI-8MCM\/maxresdefault.jpg\" title=\"V\u00eddeo da Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/BCzhDI-8MCM\/maxresdefault.jpg\" alt=\"How this lingerie brand earns 20x ROI from SMS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=BCzhDI-8MCM#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/BCzhDI-8MCM\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/BCzhDI-8MCM\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=BCzhDI-8MCM\",\n    \"name\": \"How this lingerie brand earns 20x ROI from SMS\",\n    \"description\": \"Aras Koktas, CEO at Yandy, walks us through how his team built a high-performing SMS program from the ground up and what kinds of campaigns they send to keep 100K+ subscribers engaged.\",\n    \"uploadDate\": \"2025-07-30T13:34:14+00:00\",\n    \"duration\": \"PT3M54S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;N\u00e3o precis\u00e1vamos de todos os recursos extras de um provedor de SMS de servi\u00e7o completo&#8221;, afirmou Aras. &#8220;Precis\u00e1vamos de um provedor de infraestrutura de SMS eficiente e econ\u00f4mico.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A busca por uma parceria confi\u00e1vel de API de SMS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aras e sua equipe come\u00e7aram a avaliar os principais concorrentes no espa\u00e7o de infraestrutura e descobriram a solu\u00e7\u00e3o de API de SMS da Sinch. Por fim, fecharam parceria com a Sinch devido a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Processo de configura\u00e7\u00e3o f\u00e1cil<\/li>\n\n\n\n<li>Equipe de suporte especializada<\/li>\n\n\n\n<li>Pre\u00e7o acess\u00edvel<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A Yandy integrou a API REST da Sinch ao seu sistema de e-commerce personalizado em uma semana e come\u00e7ou a construir sua lista de assinantes de SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, enviam ofertas VIP, lan\u00e7amentos de produtos e promo\u00e7\u00f5es por tempo limitado pela API da Sinch. A Sinch tamb\u00e9m ajudou na migra\u00e7\u00e3o de 10DLC para um c\u00f3digo curto, visando melhor entregabilidade e vaz\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campanhas de SMS de alto volume com resultados impressionantes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desde 2023, a Yandy expandiu sua lista de SMS do zero para mais de 100.000 assinantes. Em m\u00e9dia, suas campanhas de texto alcan\u00e7am:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taxas de cliques de 35%<\/li>\n\n\n\n<li>Taxas de convers\u00e3o de 5 a 7%<\/li>\n\n\n\n<li>ROI de 15 a 20x<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, suas campanhas de SMS t\u00eam taxas de opt-out menores do que as campanhas de e-mail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Acho que isso mostra a inten\u00e7\u00e3o&#8221;, afirmou Aras. &#8220;Algumas pessoas se cadastram no e-mail apenas para receber cupons. Mas, no SMS, elas realmente t\u00eam interesse em receber nossas novidades primeiro e com rapidez.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Explorando tecnologias emergentes de envio de mensagens<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aras est\u00e1 empolgado para ver como as novas tecnologias de IA, como respostas automatizadas, podem ajudar a melhorar a estrat\u00e9gia de marketing por SMS da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele e sua equipe tamb\u00e9m est\u00e3o explorando o Rich Communication Services (RCS) para criar uma experi\u00eancia de marca ainda mais imersiva, com carross\u00e9is de imagens, respostas r\u00e1pidas e op\u00e7\u00f5es de pagamento na pr\u00f3pria mensagem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Temos os fundamentos bem estruturados e \u00e9 uma \u00f3tima parceria. Ent\u00e3o, agora, estou empolgado para ver quais novas tecnologias v\u00e3o surgir nesse mundo.&#8221;<\/p>\n","protected":false},"author":19,"featured_media":164128,"template":"","meta":{"_acf_changed":false},"class_list":["post-210125","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a Yandy obt\u00e9m um ROI de 20x usando SMS - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/yandy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a Yandy obt\u00e9m um ROI de 20x usando SMS - Sinch\" \/>\n<meta property=\"og:description\" content=\"A Yandy, varejista de e-commerce conhecida por suas lingeries e fantasias ousadas e modernas, n\u00e3o tem problema em chamar a aten\u00e7\u00e3o. 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