{"id":210124,"date":"2026-09-15T11:25:12","date_gmt":"2026-09-15T11:25:12","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/bpce-financement-2\/"},"modified":"2026-09-15T11:25:12","modified_gmt":"2026-09-15T11:25:12","slug":"bpce-financement","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/bpce-financement\/","title":{"rendered":"Como a BPCE Financement tornou a gest\u00e3o financeira divertida e educativa com o SMS avan\u00e7ado"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Desafio: educar e engajar os clientes banc\u00e1rios em uma campanha de pr\u00eamios de primavera.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/groupebpce.com\/en\" target=\"_blank\" rel=\"noopener\">Grupo BPCE<\/a>, o segundo maior grupo banc\u00e1rio da Fran\u00e7a (Banque Populaire, Caisse D&#8217;Epargne), oferece uma gama completa de atividades banc\u00e1rias e de seguros. O grupo atende 35 milh\u00f5es de clientes no mundo todo, incluindo pessoas f\u00edsicas, profissionais, empresas, investidores e \u00f3rg\u00e3os governamentais locais. Tamb\u00e9m atua globalmente com os servi\u00e7os de gest\u00e3o de ativos e fortunas oferecidos pela Natixis Investment Managers e a expertise em banco de atacado da Natixis Corporate &amp; Investment Banking. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro do grupo, a entidade &#8220;BPCE Financement&#8221; fornece aos clientes solu\u00e7\u00f5es de gest\u00e3o de empr\u00e9stimos pessoais. Gra\u00e7as \u00e0 sua capacidade de inova\u00e7\u00e3o, ao conhecimento aprofundado do mercado e \u00e0 sua abordagem multicanal, a BPCE Financement conquistou sua posi\u00e7\u00e3o de destaque no mercado de cr\u00e9dito ao consumidor. A BPCE Financement e a Sinch trabalham em estreita colabora\u00e7\u00e3o h\u00e1 muitos anos para oferecer ferramentas inovadoras e engajadoras para os clientes do grupo. Por exemplo, a Sinch permite que as solicita\u00e7\u00f5es de financiamento sejam feitas diretamente em uma <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"b054318f-5074-4f6d-9c84-8e3ef9c60814\" href=\"\/apis\/messaging\/rich-sms\/\">Rich SMS<\/a> landing page da campanha para garantir a melhor experi\u00eancia do usu\u00e1rio poss\u00edvel! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o: distribuir uma campanha divertida, interativa e competitiva usando o poder do SMS avan\u00e7ado e do e-mail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A cada primavera, a BPCE Financement envia aos seus clientes uma campanha de pr\u00eamios. Neste ano, nossas equipes criaram um concurso por SMS avan\u00e7ado e e-mail para maximizar a participa\u00e7\u00e3o dos clientes da BPCE Financement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O cliente precisava encontrar moedas em tr\u00eas diferentes fases da vida, que refletiam as mudan\u00e7as da primavera. Tamb\u00e9m eram apresentadas explica\u00e7\u00f5es sobre cr\u00e9dito rotativo entre cada etapa, com o objetivo de educar o cliente. No fim do jogo, os clientes podiam solicitar financiamento diretamente na landing page. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-17118\" width=\"1000\" height=\"1096\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire.png\" alt=\"BPCE handset\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire.png 1000w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire-274x300.png 274w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire-934x1024.png 934w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire-768x842.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados: maior engajamento pelo SMS avan\u00e7ado e financiamentos aprovados!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O concurso foi um grande sucesso! Na verdade, 70% de todos os clientes contatados acabaram participando e concluindo a atividade. E, embora o objetivo principal do concurso n\u00e3o fosse a convers\u00e3o, os clientes engajados pelo SMS avan\u00e7ado converteram 2,7 vezes mais em compara\u00e7\u00e3o com os clientes contatados por e-mail. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;A Sinch nos deu os melhores conselhos para implementar nosso destaque educacional em formato de concurso. Conseguimos combinar uma ferramenta e atividade divertidas para os nossos clientes com um lembrete importante sobre os v\u00e1rios recursos do cr\u00e9dito rotativo. A campanha funcionou muito bem, considerando os resultados e as m\u00e9tricas&#8221;, explica Carla Chanca, gerente de projetos de marketing e comunica\u00e7\u00e3o. <\/p>\n","protected":false},"author":6,"featured_media":60194,"template":"","meta":{"_acf_changed":false},"class_list":["post-210124","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a BPCE Financement tornou a gest\u00e3o financeira divertida e educativa com o SMS avan\u00e7ado<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/bpce-financement\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a BPCE Financement tornou a gest\u00e3o financeira divertida e educativa com o SMS avan\u00e7ado\" \/>\n<meta property=\"og:description\" content=\"Desafio: educar e engajar os clientes banc\u00e1rios em uma campanha de pr\u00eamios de primavera. Grupo BPCE, o segundo maior grupo banc\u00e1rio da Fran\u00e7a (Banque Populaire, Caisse D&#8217;Epargne), oferece uma gama completa de atividades banc\u00e1rias e de seguros. O grupo atende 35 milh\u00f5es de clientes no mundo todo, incluindo pessoas f\u00edsicas, profissionais, empresas, investidores e \u00f3rg\u00e3os [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/bpce-financement\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-BPCE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/bpce-financement\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/bpce-financement\\\/\",\"name\":\"Como a BPCE Financement tornou a gest\u00e3o financeira divertida e educativa com o SMS avan\u00e7ado\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/bpce-financement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/bpce-financement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-BPCE.png\",\"datePublished\":\"2026-09-15T11:25:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/bpce-financement\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/bpce-financement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/bpce-financement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-BPCE.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-BPCE.png\",\"width\":800,\"height\":496},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/bpce-financement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Messaging Customer Stories\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Como a BPCE Financement tornou a gest\u00e3o financeira divertida e educativa com o SMS avan\u00e7ado\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"name\":\"Sinch\",\"description\":\"Envio de mensagens SMS, Voz, E-mail, V\u00eddeo & APIs de verifica\u00e7\u00e3o | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como a BPCE Financement tornou a gest\u00e3o financeira divertida e educativa com o SMS avan\u00e7ado","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/bpce-financement\/","og_locale":"pt_BR","og_type":"article","og_title":"Como a BPCE Financement tornou a gest\u00e3o financeira divertida e educativa com o SMS avan\u00e7ado","og_description":"Desafio: educar e engajar os clientes banc\u00e1rios em uma campanha de pr\u00eamios de primavera. Grupo BPCE, o segundo maior grupo banc\u00e1rio da Fran\u00e7a (Banque Populaire, Caisse D&#8217;Epargne), oferece uma gama completa de atividades banc\u00e1rias e de seguros. O grupo atende 35 milh\u00f5es de clientes no mundo todo, incluindo pessoas f\u00edsicas, profissionais, empresas, investidores e \u00f3rg\u00e3os [&hellip;]","og_url":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/bpce-financement\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","og_image":[{"width":800,"height":496,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-BPCE.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/bpce-financement\/","url":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/bpce-financement\/","name":"Como a BPCE Financement tornou a gest\u00e3o financeira divertida e educativa com o SMS avan\u00e7ado","isPartOf":{"@id":"https:\/\/sinch.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/bpce-financement\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/bpce-financement\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-BPCE.png","datePublished":"2026-09-15T11:25:12+00:00","breadcrumb":{"@id":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/bpce-financement\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/bpce-financement\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/bpce-financement\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-BPCE.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-BPCE.png","width":800,"height":496},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/bpce-financement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Messaging Customer Stories","item":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/"},{"@type":"ListItem","position":3,"name":"Como a BPCE Financement tornou a gest\u00e3o financeira divertida e educativa com o SMS avan\u00e7ado"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/pt\/#website","url":"https:\/\/sinch.com\/pt\/","name":"Sinch","description":"Envio de mensagens SMS, Voz, E-mail, V\u00eddeo & APIs de verifica\u00e7\u00e3o | Sinch","publisher":{"@id":"https:\/\/sinch.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/pt\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sinch.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/messaging_cstories\/210124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/messaging_cstories"}],"about":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/types\/messaging_cstories"}],"author":[{"embeddable":true,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/users\/6"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/media\/60194"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/media?parent=210124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}