{"id":210110,"date":"2026-09-15T11:24:44","date_gmt":"2026-09-15T11:24:44","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/clarins-2\/"},"modified":"2026-09-15T11:24:44","modified_gmt":"2026-09-15T11:24:44","slug":"clarins","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/clarins\/","title":{"rendered":"Como a marca de produtos para a pele Clarins aumentou as taxas de engajamento em 2,5 vezes com RCS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Com milh\u00f5es de clientes fi\u00e9is pelo mundo, a Clarins construiu sua reputa\u00e7\u00e3o com seus produtos de prest\u00edgio para cuidados com a pele. A marca de luxo entrega experi\u00eancias digitais personalizadas para atender \u00e0s necessidades exclusivas de cuidados com a pele dos clientes.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, hoje em dia, o mercado de beleza \u00e9 extremamente competitivo. Mesmo marcas bem estabelecidas precisam encontrar maneiras inovadoras de se conectar com os clientes e impulsionar convers\u00f5es. \u00c0 medida que a demanda dos clientes por comunica\u00e7\u00e3o personalizada e interativa cresce, a Clarins viu uma oportunidade de sair na frente com o RCS.\u00a0<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=ZrU7ellEqdY\" class=\"lazy-video-link\" data-lazy-video=\"ZrU7ellEqdY\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/ZrU7ellEqdY\/maxresdefault.jpg\" title=\"V\u00eddeo da Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/ZrU7ellEqdY\/maxresdefault.jpg\" alt=\"The Secret Behind Clarins&#039; 2.5x Engagement Boost\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=ZrU7ellEqdY#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/ZrU7ellEqdY\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/ZrU7ellEqdY\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=ZrU7ellEqdY\",\n    \"name\": \"The Secret Behind Clarins' 2.5x Engagement Boost\",\n    \"description\": \"Discover how Clarins, Europe\\u2019s leading skincare brand, used RCS messaging to create more personalized, interactive customer experiences \\u2014 and boosted engagement by 2.5x.\\n\\nIn this behind-the-scenes look from Clarins' headquarters in Paris, see how the brand teamed up with Sinch to test Rich Communication Services (RCS) during their biggest campaigns \\u2014 and why it paid off. With a 79% read rate and a 22% click-through rate, RCS helped Clarins stand out in a competitive beauty market and connect with customers in a whole new way.\\n\\nRead the full story here: https:\/\/sinch.com\/customer-stories\/how-clarins-increased-engagement-with-rcs\/\\n\\nLearn more about RCS here: https:\/\/sinch.com\/rcs\",\n    \"uploadDate\": \"2025-05-12T14:39:16+00:00\",\n    \"duration\": \"PT2M59S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Testando o futuro do envio de mensagens m\u00f3veis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando a Clarins soube que a Apple agora oferece suporte ao RCS em dispositivos iOS, fez uma parceria com a Sinch para test\u00e1-lo em sua campanha de fim de ano.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Clarins enviou duas mensagens para promover seus kits de presentes de fim de ano. Um grupo de clientes recebeu uma mensagem de SMS avan\u00e7ado com um link para visitar a p\u00e1gina m\u00f3vel de fim de ano no site da Clarins.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O segundo grupo recebeu uma mensagem RCS <a href=\"https:\/\/sinch.com\/pt\/blog\/casos-de-uso-e-exemplos-de-rcs\/\" target=\"_blank\" rel=\"noreferrer noopener\">rich card<\/a> com:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O logotipo da Clarins e <a href=\"https:\/\/sinch.com\/blog\/rcs-verified-senders\/\" target=\"_blank\" rel=\"noreferrer noopener\">remetente verificado<\/a> o selo, que ajudam a criar confian\u00e7a.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uma imagem envolvente, t\u00edtulo e descri\u00e7\u00e3o sobre os kits de presentes de fim de ano.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bot\u00f5es com links para os kits de presentes de fim de ano, um calend\u00e1rio do Advento e ofertas atuais.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison-1024x907.png\" alt=\"Compara\u00e7\u00e3o lado a lado de um SMS de texto simples com um link e uma mensagem RCS rica com uma imagem e bot\u00f5es interativos\" class=\"wp-image-112805\" style=\"width:1278px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison-1024x907.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison-300x266.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison-768x680.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison.png 1518w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Embora ambas as mensagens tivessem links para os kits de presentes de fim de ano, a interactive RCS message recebeu uma taxa de leitura de 79% e uma taxa de cliques (CTR) de 22%. Isso \u00e9 2,5 vezes maior do que a CTR do SMS avan\u00e7ado e tr\u00eas vezes maior do que a m\u00e9dia do mercado.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Animada com esses resultados, a Clarins fez um teste semelhante para o evento de vendas &#8220;Les Journ\u00e9es Privil\u00e8ges&#8221;.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1-1024x907.png\" alt=\"Mensagem RCS da Clarins em um smartphone mostrando uma oferta exclusiva com imagens de produtos e bot\u00f5es interativos\" class=\"wp-image-112787\" style=\"width:1266px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1-1024x907.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1-300x266.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1-768x680.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1.png 1518w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A mensagem RCS gerou uma taxa de leitura de 76% e 11% de CTR \u2014 o dobro da CTR da mensagem de SMS avan\u00e7ado.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impulsionando maior engajamento e receita com o RCS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo com esse sucesso inicial, a Clarins est\u00e1 refinando sua estrat\u00e9gia de RCS antes do <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&#038;p=57832\" target=\"_blank\" rel=\"noreferrer noopener\">suporte ao RCS do iOS 18<\/a>. Com a Sinch, a empresa est\u00e1 se posicionando para oferecer uma experi\u00eancia unificada e interativa em todos os dispositivos.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Estamos extremamente felizes com esses resultados iniciais&#8221;, disse H\u00e9l\u00e9na MICHEL,\u00a0gerente de CRM omnichannel na Clarins. &#8220;Com o suporte da Sinch na cria\u00e7\u00e3o de campanhas direcionadas que transmitem a mensagem certa para o p\u00fablico certo, esse canal levou a melhorias substanciais no engajamento e na receita.&#8221;\u00a0<\/p>\n","protected":false},"author":16,"featured_media":112799,"template":"","meta":{"_acf_changed":false},"class_list":["post-210110","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a Clarins aumentou as taxas de engajamento em 2,5x com o RCS | 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