{"id":210103,"date":"2026-09-15T11:24:19","date_gmt":"2026-09-15T11:24:19","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/sap-emarsys-2\/"},"modified":"2026-09-15T11:24:19","modified_gmt":"2026-09-15T11:24:19","slug":"sap-emarsys","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/sap-emarsys\/","title":{"rendered":"Como a SAP Emarsys dimensiona o envio de mensagens personalizadas com a Sinch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A SAP Emarsys \u00e9 uma plataforma de engajamento do cliente que ajuda marcas a coletar e unificar dados do cliente. Ao dar sentido a esses dados, as marcas podem oferecer intera\u00e7\u00f5es personalizadas em todos os canais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas se essas mensagens n\u00e3o chegarem aos clientes a tempo, toda a estrat\u00e9gia desmorona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Se essa mensagem n\u00e3o for entregue, ela ser\u00e1 um obst\u00e1culo no caminho para gerar mais receita para a marca. Al\u00e9m disso, pode gerar uma experi\u00eancia negativa para os clientes, pois existe a expectativa de que as mensagens sejam entregues em tempo real&#8221;, disse Lucas Bergstr\u00f6m, VP de parceiros de tecnologia ISV na SAP Emarsys.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/vimeo.com\/1086160148\" class=\"lazy-video-link\" data-lazy-video=\"1086160148\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2027670712-fdcaf209147816995e188a7be811c891a7716029218e4a646b9a3af0c98b8606-d_1280?region=us\" title=\"V\u00eddeo da Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2027670712-fdcaf209147816995e188a7be811c891a7716029218e4a646b9a3af0c98b8606-d_1280?region=us\" alt=\"How SAP Emarsys scales personalized messaging with Sinch\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1086160148#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2027670712-fdcaf209147816995e188a7be811c891a7716029218e4a646b9a3af0c98b8606-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1086160148\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1086160148\",\n    \"name\": \"How SAP Emarsys scales personalized messaging with Sinch\",\n    \"description\": \"See how the omnichannel customer engagement platform uses Sinch\\u2019s reliable messaging solutions to deliver tailored campaigns at scale.\",\n    \"uploadDate\": \"2025-05-20T15:15:28+00:00\",\n    \"duration\": \"P0DT0H4M26S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Como dimensionar o envio de mensagens omnicanal personalizadas com a parceria certa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A SAP Emarsys precisava de uma parceria de envio de mensagens que pudesse entregar campanhas de n\u00edvel corporativo de forma r\u00e1pida e confi\u00e1vel em v\u00e1rios canais, como SMS, RCS, WhatsApp e muito mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Usamos a Sinch por causa de sua rede global confi\u00e1vel e de seus relacionamentos com as principais empresas de telecomunica\u00e7\u00f5es. Eles demonstraram a capacidade de entregar milh\u00f5es \u2014 e at\u00e9 bilh\u00f5es \u2014 de mensagens para os nossos clientes.&#8221; Explicou Lucas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A SAP Emarsys gerencia todos os seus canais m\u00f3veis de envio de mensagens por meio de uma \u00fanica integra\u00e7\u00e3o com a Conversation API da Sinch. Sua equipe pode focar na inova\u00e7\u00e3o em vez de ter que gerenciar diversos fornecedores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como criar experi\u00eancias do cliente perfeitas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com as APIs de envio de mensagens da Sinch, a SAP Emarsys ajuda marcas a entregar intera\u00e7\u00f5es relevantes e oportunas. Uma das marcas favoritas de Lucas \u00e9 a cliente da SAP Emarsys, a Gibson Inc. Ele explica como a ic\u00f4nica marca de guitarras pode usar essa solu\u00e7\u00e3o integrada para acionar mensagens personalizadas nos canais de melhor desempenho para cada segmento de clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, digamos que um cliente tenha acabado de comprar a sua primeira guitarra el\u00e9trica, e os dados de clientes da Gibson mostrem que o WhatsApp \u00e9 mais eficaz para esse segmento. A marca pode acionar uma mensagem no WhatsApp com um convite para o cliente se cadastrar em uma aula de guitarra gratuita e baixar um passe m\u00f3vel direto em seu celular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais tarde, tamb\u00e9m \u00e9 poss\u00edvel acionar uma mensagem promocional sobre o equipamento que o cliente usou durante a aula para ajudar a impulsionar mais vendas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uma parceria para impulsionar o futuro do engajamento do cliente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Com a SAP Emarsys, as marcas podem aproveitar os dados para fins de personaliza\u00e7\u00e3o&#8221;, disse Lucas. &#8220;Ent\u00e3o, com a Sinch como uma forte parceira para a entrega de mensagens, podemos garantir a realiza\u00e7\u00e3o disso de forma confi\u00e1vel e escal\u00e1vel. Esse \u00e9 o objetivo central que toda equipe de marketing deseja atingir.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m da integra\u00e7\u00e3o t\u00e9cnica, ambas as equipes est\u00e3o animadas para expandir o que \u00e9 poss\u00edvel com o envio de mensagens personalizadas. Lucas valoriza o n\u00edvel de expertise que a equipe da Sinch traz para a parceria. Ele disse que a Sinch instrui a SAP Emarsys sobre pr\u00e1ticas recomendadas para o envio de mensagens e sobre novas tecnologias, o que permite repassar essa informa\u00e7\u00e3o de volta para seus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Voc\u00eas t\u00eam essa plataforma perfeita de MarTech, n\u00f3s temos uma rede excelente e as duas coisas se combinam para fazer nossos clientes felizes&#8221;, disse Anna Augsburger, gerente de marketing de parceiros na Sinch. &#8220;O foco \u00e9 crescer em conjunto e expandir os casos de sucesso do cliente que j\u00e1 tivemos.&#8221;<\/p>\n","protected":false},"author":19,"featured_media":162684,"template":"","meta":{"_acf_changed":false},"class_list":["post-210103","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a SAP Emarsys dimensiona o envio de mensagens personalizadas com a Sinch - 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