{"id":210102,"date":"2026-09-15T11:24:16","date_gmt":"2026-09-15T11:24:16","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/cdiscount-2\/"},"modified":"2026-09-15T11:24:17","modified_gmt":"2026-09-15T11:24:17","slug":"cdiscount","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/cdiscount\/","title":{"rendered":"O pre\u00e7o est\u00e1 certo!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cdiscount.com\/\">Cdiscount<\/a> come\u00e7ou em 1998 vendendo CDs a um pre\u00e7o muito competitivo. Desde ent\u00e3o, a empresa abriu uma grande variedade de mercados online, todos com o mesmo lema: promover ofertas para o maior p\u00fablico poss\u00edvel, ao mesmo tempo em que constr\u00f3i uma economia digital europeia sustent\u00e1vel e justa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desafio: turbinar o marketing m\u00f3vel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Cdiscount tem bastante experi\u00eancia no uso do marketing m\u00f3vel para alcan\u00e7ar a sua base de 9 milh\u00f5es de clientes, j\u00e1 tendo usado o formato padr\u00e3o de <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"7b9d500a-f0c1-493f-9774-78cfe10abc7f\" href=\"https:\/\/sinch.com\/pt\/mensagens\/sms-api\/\">SMS<\/a> por algum tempo. No entanto, as taxas de convers\u00e3o n\u00e3o estavam alcan\u00e7ando a meta e precisavam melhorar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A campanha &#8220;N\u00e9gociez vos prix&#8221; ou &#8220;Negocie seus pre\u00e7os&#8221; precisava de um incentivo extra para ganhar tra\u00e7\u00e3o com o p\u00fablico final. Como o alvo da campanha eram 210 mil clientes, uma mensagem forte com um CTA s\u00f3lido foi fundamental para gerar uma resposta positiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A escolha de testar um canal inovador de marketing m\u00f3vel, com o potencial de fazer as taxas de convers\u00e3o decolarem, foi f\u00e1cil: a Sinch tinha exatamente o que precisavam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o: enviar uma mensagem forte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um fator fundamental na nova abordagem da Cdiscount foi a necessidade de a clientela entender de imediato o objetivo de qualquer mensagem enviada como parte dessa campanha. Chamar a aten\u00e7\u00e3o enquanto se transmitia uma mensagem forte e r\u00e1pida era essencial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Cdiscount queria continuar usando o SMS devido ao amplo alcance que ele oferecia, mas reconheceu que o formato precisava ser turbinado de alguma forma. <a href=\"https:\/\/sinch.com\/messaging\/conversation-api\/rich-sms\/\">Mensagens avan\u00e7adas<\/a> via RCS foi rapidamente identificado como o caminho a seguir, com a Sinch ajudando a Cdiscount a incorporar imagens cativantes, CTAs, v\u00eddeos e bot\u00f5es de resposta em sua campanha, usando a m\u00e1gica do RCS. Isso permitiu que dessem vida \u00e0s mensagens diretamente na caixa de entrada da clientela.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-10982\" width=\"1236\" height=\"1288\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/cDiscount-teaser_0.png\" alt=\"Les French Days by cDiscount\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/cDiscount-teaser_0.png 1236w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/cDiscount-teaser_0-288x300.png 288w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/cDiscount-teaser_0-768x800.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/cDiscount-teaser_0-983x1024.png 983w\" sizes=\"(max-width: 1236px) 100vw, 1236px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados: melhorar os resultados onde \u00e9 mais importante<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As mensagens avan\u00e7adas simples e claras, com CTAs din\u00e2micos, enviadas via RCS, ajudaram a chamar a aten\u00e7\u00e3o da clientela e transmitiram a mensagem por tr\u00e1s de &#8220;Je n\u00e9gocie mes prix&#8221; em segundos. Essa campanha RCS apresentou um desempenho melhor quando comparada a campanhas anteriores que usavam SMS com base em texto padr\u00e3o para enviar mensagens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gra\u00e7as ao RCS, que turbinou o envio de mensagens m\u00f3veis e deu o impulso extra necess\u00e1rio para chamar a aten\u00e7\u00e3o e gerar a\u00e7\u00f5es, a Cdiscount obteve um aumento de 4% na receita e de 9% no tamanho m\u00e9dio do carrinho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O sucesso da Cdiscount come\u00e7ou com a venda de CDs a um pre\u00e7o muito competitivo. Desde ent\u00e3o, e com o suporte do Grupo Casino, que investiu na empresa logo no in\u00edcio, a Cdiscount abriu uma grande variedade de mercados online. Est\u00e3o entre eles alta tecnologia, eletrodom\u00e9sticos, decora\u00e7\u00e3o de interiores, jardinagem, bricolagem, vinhos, esportes, jogos e brinquedos, al\u00e9m do setor automotivo, todos com o mesmo lema: promover o acesso \u00e0 maior oferta para o maior n\u00famero de pessoas, enquanto constr\u00f3i uma economia digital europeia sustent\u00e1vel e justa.<\/p>\n","protected":false},"author":6,"featured_media":60212,"template":"","meta":{"_acf_changed":false},"class_list":["post-210102","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Explore o pre\u00e7o certo! - Sinch<\/title>\n<meta name=\"description\" content=\"Saiba como a Sinch ajudou a varejista francesa Cdiscount a aumentar o tamanho m\u00e9dio do carrinho e a receita com mensagens avan\u00e7adas via RCS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/cdiscount\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Explore o pre\u00e7o certo! 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