{"id":210097,"date":"2026-09-15T11:23:39","date_gmt":"2026-09-15T11:23:39","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/firstbank-2\/"},"modified":"2026-09-15T11:26:07","modified_gmt":"2026-09-15T11:26:07","slug":"firstbank","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/firstbank\/","title":{"rendered":"Como o FirstBank passou de institui\u00e7\u00e3o financeira a empresa de tecnologia"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Desafio: do tradicional ao digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em seu primeiro dia de opera\u00e7\u00f5es, em 1963, a institui\u00e7\u00e3o sediada no Colorado <a href=\"https:\/\/www.efirstbank.com\/\">O FirstBank<\/a> abriu 270 contas de clientes. Nenhuma delas foi feita por meio de um telefone m\u00f3vel, obviamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoje, as coisas s\u00e3o um pouco diferentes, e o caminho a seguir \u00e9 definitivamente digital. Clientes de todas as idades interagem com o banco por meio de dispositivos m\u00f3veis, o que n\u00e3o \u00e9 surpresa, dado o tempo que passam usando a tecnologia. Gra\u00e7as ao alcance e ao imediatismo que <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"fb3841c7-7144-490a-8e3b-8504d1df4f61\" href=\"https:\/\/sinch.com\/blog\/5-ways-messaging-is-changing-banking-customer-experience\/\">envio de mensagens m\u00f3veis<\/a> oferece, o canal \u00e9 parte fundamental da experi\u00eancia do usu\u00e1rio do FirstBank, e o dispositivo m\u00f3vel \u00e9 essencial para os pr\u00f3ximos 50 anos do FirstBank e al\u00e9m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o: SMS &#8211; uma solu\u00e7\u00e3o abrangente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"7b9d500a-f0c1-493f-9774-78cfe10abc7f\" href=\"https:\/\/sinch.com\/pt\/mensagens\/sms-api\/\">Sinch SMS<\/a>, o FirstBank pode enviar aos clientes notifica\u00e7\u00f5es e alertas sobre tudo o que precisam saber:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conta, cr\u00e9dito e saldo di\u00e1rio<\/li>\n\n\n\n<li>Saldo projetado<\/li>\n\n\n\n<li>Dep\u00f3sito<\/li>\n\n\n\n<li>Transa\u00e7\u00f5es estrangeiras<\/li>\n\n\n\n<li>Pagamento a vencer<\/li>\n\n\n\n<li>Altera\u00e7\u00f5es de informa\u00e7\u00f5es pessoais<\/li>\n\n\n\n<li>Saque e compra<\/li>\n\n\n\n<li>Disponibilidade de extrato<\/li>\n\n\n\n<li>Alertas de seguran\u00e7a (atividade suspeita no cart\u00e3o de d\u00e9bito ou cr\u00e9dito)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Na verdade, o FirstBank envia quase 3,5 milh\u00f5es de mensagens de texto e <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"443dd646-3a47-4d15-aae1-bc1fd3aae479\" href=\"https:\/\/sinch.com\/pt\/?attachment_id=41763\">email<\/a> alertas combinados por m\u00eas. Mais de 60% dos clientes do FirstBank Online Banking assinaram o recebimento de alertas todos os meses (sem incluir os alertas de seguran\u00e7a).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O envio de mensagens m\u00f3veis \u00e9 um elemento importante em um amplo compromisso tecnol\u00f3gico. Qual \u00e9 o tamanho desse compromisso? S\u00e3o bem mais de 300 pessoas na equipe de TI!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados: compromisso com o desenvolvimento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O FirstBank desenvolve de forma independente e interna muitos de seus pr\u00f3prios aplicativos e recursos de servi\u00e7os banc\u00e1rios online. O banco foi categorizado como &#8220;l\u00edder e inovador&#8221; pela Fiserv, um dos principais provedores de solu\u00e7\u00f5es de tecnologia para empresas financeiras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O FirstBank frequentemente agradece aos clientes com diversos brindes, incluindo almo\u00e7os gr\u00e1tis, agrados e servi\u00e7os. Por exemplo, o banco promoveu a Food Truck Friday, na qual, toda sexta-feira, os clientes ganhavam uma refei\u00e7\u00e3o gr\u00e1tis por conta do banco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por\u00e9m, o maior agrado para algumas pessoas s\u00e3o, possivelmente, as &#8220;mensagens informativas&#8221; recebidas do banco por meio da Sinch. Afinal, usar os servi\u00e7os banc\u00e1rios deve ser f\u00e1cil!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;A tecnologia possibilita um n\u00edvel superior de<a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"36b11588-40a8-4894-becf-ed7f1af70881\" href=\"https:\/\/sinch.com\/pt\/blog\/melhorar-experiencia-do-cliente\/\"> experi\u00eancia do cliente<\/a>,&#8221; afirmou a presidente de Digital e Varejo do FirstBank, Kelly Kaminskas. &#8220;O envio de mensagens m\u00f3veis \u00e9 parte integral dessa composi\u00e7\u00e3o. Nosso trabalho com a Sinch come\u00e7ou em 2008 e \u00e9 vital n\u00e3o apenas para o envio de mensagens, mas para cumprir nossa promessa de atender aos clientes onde eles querem ser atendidos.\u201d<\/p>\n","protected":false},"author":19,"featured_media":60145,"template":"","meta":{"_acf_changed":false},"class_list":["post-210097","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubra como o FirstBank passou de institui\u00e7\u00e3o financeira - Sinch<\/title>\n<meta name=\"description\" content=\"O FirstBank foi fundado h\u00e1 mais de 50 anos, mas est\u00e1 sempre em evolu\u00e7\u00e3o. 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