{"id":210096,"date":"2026-09-15T11:23:37","date_gmt":"2026-09-15T11:23:37","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/credit-mutuel-arkea-2\/"},"modified":"2026-09-15T11:23:37","modified_gmt":"2026-09-15T11:23:37","slug":"credit-mutuel-arkea","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/credit-mutuel-arkea\/","title":{"rendered":"Como o Cr\u00e9dit Mutuel Ark\u00e9a transformou o SMS avan\u00e7ado em um divisor de \u00e1guas para o engajamento do cliente\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O Cr\u00e9dit Mutuel Ark\u00e9a, um grupo banc\u00e1rio cooperativo franc\u00eas, queria elevar sua campanha de volta \u00e0s aulas al\u00e9m das mensagens promocionais padr\u00e3o. Estelle Boufrioua, gerente de projetos de marketing de relacionamento do Cr\u00e9dit Mutuel Ark\u00e9a, viu uma oportunidade de combinar duas tend\u00eancias poderosas: gamifica\u00e7\u00e3o e envio de mensagens m\u00f3veis.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Nossa fun\u00e7\u00e3o \u00e9 dar suporte aos nossos membros e clientes em todos os momentos de suas vidas. Nossa opera\u00e7\u00e3o de volta \u00e0s aulas faz parte dessa abordagem: uma opera\u00e7\u00e3o para ativar o relacionamento, com o objetivo de equipar nossos clientes com produtos e servi\u00e7os adequados&#8221;, explica Estelle.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Que os jogos comecem: o SMS ganha um upgrade<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O conceito era simples, mas envolvente: os clientes recebiam um SMS avan\u00e7ado com um convite para jogar um jogo digital no qual precisavam encontrar e arrastar tr\u00eas materiais escolares ocultos para uma mochila virtual o mais r\u00e1pido poss\u00edvel.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quem jogasse tinha a chance de ganhar um vale-presente de \u20ac\u00a030 da Kadeos Edenred, um programa popular de cart\u00f5es-presente na Europa que permite aos destinat\u00e1rios comprar em uma grande variedade de lojas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Como as fam\u00edlias enfrentam despesas significativas durante esse per\u00edodo, tamb\u00e9m queremos dar suporte aos nossos clientes por meio dessa campanha de &#8216;ajuda&#8217;, permitindo que tentem ganhar um vale-presente&#8221;, diz Estelle.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que avan\u00e7avam no jogo, eram exibidas ofertas relevantes, como seguro escolar abrangente e seguro de vida familiar, com promo\u00e7\u00f5es especiais para clientes existentes.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"708\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/Arkea-handset.gif\" alt=\"Tela m\u00f3vel mostrando um concurso de volta \u00e0s aulas do Cr\u00e9dit Mutuel de Bretagne para ganhar um voucher de 30\u20ac jogando um jogo\" class=\"wp-image-66947\" style=\"width:1133px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Indo al\u00e9m do texto simples com o SMS avan\u00e7ado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A escolha de usar o SMS avan\u00e7ado foi fundamental para o sucesso da campanha. Diferentemente do SMS tradicional, o SMS avan\u00e7ado permitiu que o banco incorporasse elementos interativos e imagens diretamente na mensagem.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O SMS avan\u00e7ado alcan\u00e7ou uma taxa de cliques de 30% \u2014 quatro vezes maior que a m\u00e9dia do mercado para campanhas semelhantes. Na p\u00e1gina do jogo, 93% dos clientes participaram.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Cr\u00e9dit Mutuel Ark\u00e9a viu um aumento de 48,5% no tr\u00e1fego de suas p\u00e1ginas de produtos, servi\u00e7os e consultas. Isso significou que a experi\u00eancia divertida e gamificada se traduziu com sucesso em um interesse genu\u00edno no que o banco tinha a oferecer.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/Credit-Mutuel-Arkea-Quote-1024x450.png\" alt=\"\u00c9 importante enfatizar que esse desempenho se torna poss\u00edvel gra\u00e7as \u00e0 otimiza\u00e7\u00e3o e inova\u00e7\u00e3o oferecidas a cada ano pela equipe da Sinch.&quot; - Estelle Boufrioua, Gerente de Projetos de Marketing de Relacionamento\" class=\"wp-image-66927\" style=\"width:1219px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/Credit-Mutuel-Arkea-Quote-1024x450.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/Credit-Mutuel-Arkea-Quote-300x132.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/Credit-Mutuel-Arkea-Quote-768x337.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/Credit-Mutuel-Arkea-Quote.png 1518w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Uma estrat\u00e9gia vencedora, ano ap\u00f3s ano<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esse n\u00e3o foi um sucesso isolado. O Cr\u00e9dit Mutuel Ark\u00e9a realiza essa campanha h\u00e1 tr\u00eas anos, refinando-a a cada vez com a ajuda da Sinch.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;\u00c9 importante enfatizar que esse desempenho se torna poss\u00edvel gra\u00e7as \u00e0 otimiza\u00e7\u00e3o e \u00e0 inova\u00e7\u00e3o oferecidas a cada ano pela equipe da Sinch&#8221;, observa Estelle.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para o Cr\u00e9dit Mutuel Ark\u00e9a, a campanha de SMS avan\u00e7ado mostra como os bancos podem usar a criatividade e a tecnologia para se conectar com os clientes de maneira significativa. N\u00e3o se trata apenas de enviar uma mensagem \u2014 trata-se de criar uma experi\u00eancia que ressoe.\u00a0<\/p>\n","protected":false},"author":19,"featured_media":66939,"template":"","meta":{"_acf_changed":false},"class_list":["post-210096","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como o Cr\u00e9dit Mutuel Ark\u00e9a transformou o SMS avan\u00e7ado em um divisor de \u00e1guas - Sinch<\/title>\n<meta name=\"description\" content=\"Descubra como um importante grupo banc\u00e1rio cooperativo franc\u00eas usou o SMS avan\u00e7ado para criar uma experi\u00eancia do cliente interativa que impulsionou o engajamento e o tr\u00e1fego do site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/credit-mutuel-arkea\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como o Cr\u00e9dit Mutuel Ark\u00e9a transformou o SMS avan\u00e7ado em um divisor de \u00e1guas - 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