{"id":210080,"date":"2026-09-15T11:22:16","date_gmt":"2026-09-15T11:22:16","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/eebt-2\/"},"modified":"2026-09-15T11:22:16","modified_gmt":"2026-09-15T11:22:16","slug":"eebt","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/eebt\/","title":{"rendered":"Uma estrutura para impulsionar a efici\u00eancia, controlar os custos e otimizar o envio de mensagens"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gigante do setor de telecomunica\u00e7\u00f5es <a href=\"https:\/\/ee.co.uk\/bt\">BT<\/a> j\u00e1 acompanhou muitas mudan\u00e7as ao longo de sua hist\u00f3ria. Fundada h\u00e1 mais de 175 anos, a empresa entende muito bem sobre como criar uma \u00f3tima experi\u00eancia do cliente nos canais de comunica\u00e7\u00e3o preferidos pelos clientes. A aquisi\u00e7\u00e3o em 2016 da Everything Everywhere (EE) \u2014 a maior rede m\u00f3vel do Reino Unido \u2014 consolidou a posi\u00e7\u00e3o da BT como o provedor n\u00ba 1 de servi\u00e7os de telecomunica\u00e7\u00f5es no pa\u00eds. Mas, como qualquer outra empresa do setor de telecomunica\u00e7\u00f5es, eles precisavam acompanhar a demanda para garantir a fidelidade de sua base de clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desafio: ampliar as comunica\u00e7\u00f5es em tempo real<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para se manter na vanguarda da tecnologia, a EE\/BT buscava uma funcionalidade poderosa no n\u00facleo de seu software SMSC para garantir uma interconectividade aprimorada e um envio de mensagens digitais que fizesse a diferen\u00e7a no dia a dia de seus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m dessas necessidades, a EE\/BT queria reduzir a pesada carga administrativa que acompanha a oferta de uma cobertura global cont\u00ednua \u2014 n\u00e3o \u00e9 t\u00e3o f\u00e1cil quanto parece!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o: reduzir os custos enquanto melhora o servi\u00e7o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sunil Joshi, gerente s\u00eanior de roaming em produtos globais de roaming na EE\/BT, explica por que a solu\u00e7\u00e3o da Sinch atendeu \u00e0s necessidades da BT: &#8220;A solu\u00e7\u00e3o da Sinch foi inovadora e nos permitiu otimizar nossa infraestrutura de envio de mensagens, entrega e receita. Estamos constantemente sob press\u00e3o para reduzir custos <em>e<\/em> melhorar a efici\u00eancia dos neg\u00f3cios \u2014 o Virtual SMSC da Sinch nos deu tudo o que precis\u00e1vamos para fazer isso.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados: trilh\u00f5es de mensagens de texto enviadas em pouqu\u00edssimo tempo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Ao reduzir as despesas operacionais decorrentes do gerenciamento de 400 relacionamentos em um \u00fanico hub, a EE\/BT conseguiu fazer uma enorme economia de custos&#8221;, explica Joshi. &#8220;A solu\u00e7\u00e3o Intelligent Hubbing de SMS da Sinch reduziu em mais de dez semanas o ciclo jur\u00eddico e operacional que estava em vigor. Al\u00e9m disso, a solu\u00e7\u00e3o estava em pleno funcionamento em menos de duas semanas, com mais de 400 acordos conjuntos descontinuados ou habilitados nesse curto per\u00edodo. Por fim, a presen\u00e7a do MNP da Sinch significou que a interrup\u00e7\u00e3o para o assinante foi mantida a um n\u00edvel m\u00ednimo&#8221;.<\/p>\n","protected":false},"author":19,"featured_media":60248,"template":"","meta":{"_acf_changed":false},"class_list":["post-210080","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubra uma estrutura para impulsionar a efici\u00eancia e controlar os custos - Sinch<\/title>\n<meta name=\"description\" content=\"Descubra como a EE\/BT melhorou a interconectividade e o envio de mensagens digitais com o Intelligent Hubbing de SMS da Sinch\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/eebt\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubra uma estrutura para impulsionar a efici\u00eancia e controlar os custos - 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