{"id":210073,"date":"2026-09-15T11:21:48","date_gmt":"2026-09-15T11:21:48","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/avtal-2\/"},"modified":"2026-09-15T11:21:48","modified_gmt":"2026-09-15T11:21:48","slug":"avtal","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/avtal\/","title":{"rendered":"Como a Avtal aumentou as taxas de recupera\u00e7\u00e3o em mais de 50% com SMS e e-mail"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Avtal, uma empresa de tecnologia de servi\u00e7os financeiros sediada nos EUA, tem como foco transformar a forma como ag\u00eancias de cobran\u00e7a e credores cobram contas em atraso. Em vez de depender de call centers tradicionais, ela permite que os consumidores resolvam contas por meio de canais conhecidos, como SMS e e-mail. As ag\u00eancias aumentam as taxas de recupera\u00e7\u00e3o, enquanto os consumidores t\u00eam uma experi\u00eancia mais amig\u00e1vel e transparente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os m\u00e9todos tradicionais de cobran\u00e7a de d\u00edvidas deixam muitas pessoas hesitantes em sequer responder. Comunica\u00e7\u00e3o confusa, identificadores de chamadas desconhecidos e conversas com atendentes que focam em cotas desgastam a confian\u00e7a e mant\u00eam as contas sem resolu\u00e7\u00e3o.\u00a0A Avtal se prop\u00f4s a resolver isso.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=cgsUlfAlDgE\" class=\"lazy-video-link\" data-lazy-video=\"cgsUlfAlDgE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/cgsUlfAlDgE\/maxresdefault.jpg\" title=\"V\u00eddeo da Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/cgsUlfAlDgE\/maxresdefault.jpg\" alt=\"How Avtal increased recovery rates by 50% with SMS and email\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=cgsUlfAlDgE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/cgsUlfAlDgE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/cgsUlfAlDgE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=cgsUlfAlDgE\",\n    \"name\": \"How Avtal increased recovery rates by 50% with SMS and email\",\n    \"description\": \"See how Avtal, a platform for collecting on delinquent accounts, partnered with Sinch to increase recovery rates by up to 70%. By replacing traditional phone calls and mail with a consumer-friendly messaging strategy, Avtal is transforming the collections experience for both creditors and their customers.\\n\\nThis story shows how CEO Khaled Bittar and his team used Sinch\\u2019s compliant, direct-to-carrier messaging platform to empower consumers. By providing a simple payment portal accessible via SMS, Avtal gives customers a private, easy-to-use way to resolve their accounts on their own terms.\\n\\nKey Takeaways:\\n- How Avtal increased account recovery rates by 50-70% by giving consumers a simple, digital way to pay.\\n- Why personalized strategy and support from a dedicated Sinch Customer Success Manager makes all the difference.\\n- How a text-based, self-service portal provides a better customer experience and outperforms traditional collection methods.\\n- How Sinch\\u2019s compliance expertise and direct-to-carrier platform provide the trust and reliability needed in financial services.\\n\\nAbout Avtal: \\nAvtal provides a modern platform for agencies and creditors to manage and collect on delinquent accounts. By focusing on consumer-preferred digital channels like email and text, Avtal facilitates a simpler, more effective, and user-friendly account resolution process.\",\n    \"uploadDate\": \"2025-11-07T14:15:56+00:00\",\n    \"duration\": \"PT3M29S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Impulsionando um sistema moderno de envio de mensagens<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para cumprir sua miss\u00e3o, a Avtal precisava de um parceiro de envio de mensagens que pudesse fornecer conex\u00f5es diretas com operadoras, lidar com a conformidade em um setor altamente regulamentado e escalar para milh\u00f5es de mensagens por m\u00eas \u2014 e \u00e9 por isso que ela escolheu a Sinch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a Sinch, a Avtal consegue alcan\u00e7ar os consumidores com seguran\u00e7a e efic\u00e1cia nos canais aos quais j\u00e1 est\u00e3o acostumados. A Sinch garante que todas as mensagens atendam aos requisitos regulat\u00f3rios e das operadoras, com suporte a tudo, desde 10DLC at\u00e9 registro de c\u00f3digo curto, al\u00e9m de preparar o terreno para novos canais, como RCS.\u00a0A confiabilidade, a conformidade e a escala da Sinch tornaram essa escolha natural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a Avtal, os consumidores recebem uma mensagem de texto ou e-mail simples com um link para um portal de pagamento.\u00a0Eles podem visualizar saldos, aderir a planos de pagamento ou contestar cobran\u00e7as sem precisar pegar no telefone. Ter mais flexibilidade significa que os clientes t\u00eam mais probabilidade de engajar, o que gera confian\u00e7a e entrega resultados mais expressivos para os clientes da Avtal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os resultados s\u00e3o claros: as taxas de recupera\u00e7\u00e3o aumentaram e os volumes de envio de mensagens est\u00e3o crescendo rapidamente, com sete milh\u00f5es de mensagens enviadas em um \u00fanico m\u00eas e a expectativa de 20 milh\u00f5es por m\u00eas at\u00e9 o final de 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khaled observou: &#8220;Conosco, eles conseguem introduzir SMS ou MMS ou RCS e e-mail como um novo canal. E o que vimos \u00e9 que, como resultado disso, as taxas de recupera\u00e7\u00e3o aumentaram de 50 a 70%, dependendo do setor.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Escalando em conjunto para o crescimento futuro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0O que come\u00e7ou como uma busca por uma infraestrutura confi\u00e1vel de envio de mensagens se transformou em uma parceria colaborativa. A Sinch n\u00e3o apenas fornece a base t\u00e9cnica, mas tamb\u00e9m trabalha em estreita colabora\u00e7\u00e3o com a equipe da Avtal para planejar novos recursos, solucionar problemas e se preparar para o crescimento futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;H\u00e1 muita documenta\u00e7\u00e3o, o que facilita o trabalho da nossa equipe de engenharia. E, na parte do suporte, recebemos respostas incrivelmente r\u00e1pidas&#8221;, disse Khaled.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0Com a Sinch lidando com a complexidade de escalar o envio de mensagens, a Avtal consegue focar em sua meta de tornar a resolu\u00e7\u00e3o de contas mais transparente, respeitosa e eficaz.<\/p>\n","protected":false},"author":18,"featured_media":171644,"template":"","meta":{"_acf_changed":false},"class_list":["post-210073","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a Avtal aumentou as taxas de recupera\u00e7\u00e3o em mais de 50% com SMS e e-mail - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/avtal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a Avtal aumentou as taxas de recupera\u00e7\u00e3o em mais de 50% com SMS e e-mail - Sinch\" \/>\n<meta property=\"og:description\" content=\"A Avtal, uma empresa de tecnologia de servi\u00e7os financeiros sediada nos EUA, tem como foco transformar a forma como ag\u00eancias de cobran\u00e7a e credores cobram contas em atraso. 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